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REALITY GETS A MAKEOVER

... lack of awareness and understanding of what this week-long event would entail, Collective members’ attitudes suggested room for growth in these types of events. Andrew told us “ The metaverse is a great way to host events without having to travel or spend huge amounts of money on clothing and housing.” Other Collective members found the idea of the event to be “interesting” and “cool” and Sharon (18) said, “It’s definitely something new and unique.” - THERE ARE WAYS TO MAKE IT BETTER - With the ...

GOOD GETTERS

... (Cassandra Collective) - KEY CLUB - As the oldest and largest service program for high schoolers, the Key Club is not exactly new. In fact, it has quite a history of helping teens get involved in volunteering. Clubs are student-led, where volunteers get a direct say in the kinds of service projects they want to do. High school student members of Key Club perform acts of service in their communities, such as cleaning up parks, collecting clothing, and organizing food drives. They also learn leadership ...

GEN ALPHA MAKES ITS MARK ON RETAIL

... Brands recognizing the influence of our youngest consumersGen Alphas have been in control of their identity from a very early age- learning about brands and seeing what trends are out there, and as uncovered in Cassandra’s Gen Alpha - Generation Infinite report, alpha parents couldn't agree more, with 88% concurring that their children's opinion counts when it comes to clothing, and 75% recognizing that their children's opinion counts when it comes to personal care products. With that said, as ...

THE TOYBOX MEETS THE METAVERSE

... Roblox’s “Layered Clothing” technology that makes 3D clothing to fit any avatar body type. - CARE BEARS - Another beloved children’s brand making its NFT debut is Care Bears. In partnership with Recur, Care Bears Forever launched earlier this month as an NFT collection and metaverse experience. Up for grabs are 10,000 profile pictures (PFPs) of the ten original Care Bear characters. These digital assets serve as a key to enter the Care Bears Forever game, which features challenges and mystery NFT ...

RECESSION-CORE INFLUENCING

... , most of your followers aren’t looking to buy $30 lip gloss; the content you’re creating has to fit with the times.”, she said. - THE EDUCATORS - For some content creators, this moment is more about education than about what not to buy or what dupes to swap in. Paige Pritchard - a spending coach who shares financial advice, said she chose her career path after blowing her entire $60,000 salary on clothing, beauty, and hair products in the first year after graduating college. Now she’s focused on ...

ART BASEL 2022

... Gmoney, debuted a new phygital product at Art Basel. Available at an exclusive by-appointment-only experience, it was, at a glance, an unassuming white T-shirt – but more than a piece of clothing, the item incentivized wearers to distribute POAPs (unique NFTs) to others, made possible by NFC chips embedded in the shirts, a networking concept that Gmoney has trademarked. At the close of the pop-up, 9dcc will host a token-gated virtual minting of the release for Gmoney’s Admit One private member ...