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FREEZE-DRIED FRENZY

... capitalizing on the desire to improve sleep quality through gamificationFrom gamifying sleep to providing in-depth sleep analysis, brands are capitalizing on the desire to improve sleep quality. Getting a good night’s sleep is crucial for our overall well-being, and sleep tracking apps and wearables have been around for a while to help us achieve that. Some simply reward more sleep by participating in a game while others provide detailed sleep scores. Here are a few ways to participate in the ...

Pi Day Celebrations

... Planning is Easier with AI Travel Assistants - Are you late to the game and haven’t planned your Spring Break yet? Don’t fret - AI tools can help! Planning a trip can feel like a full-time job, especially with all the options available. Priceline / Harris Poll research found that the average traveler spends a whopping 16 hours, or the equivalent of two work days, just researching and booking a trip! Travelers are starved for AI options and travel sites / apps are ready to feed them! Penny, Priceline’s ...

VIRAL NEWS: VEGAN DUNKIN, KELCE BROTHERS, & TIKTOK BAN

... A peek into the topics buzzing at CassandraOur favorite day of the week has arrived and, like every other Friday, it brings our weekly recap of all things viral. Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant topics young people can’t stop talking about online. Today, we will explore a faux-vegan donut disaster, the evolution of media portraying masculinity, and the upcoming possible ban of one of the most popular Gen Z apps—all this and more in ...

MATCH ME IF YOU CAN

... Matchmaking has officially trickled back into the Zeitgeist.While it may be true that “you don’t find love, it finds you”, many Gen Zs are getting a bit concerned that love isn’t even looking for them. In fact, 41% of Gen Zs tell us that they find dating hard. And they’ve also grown weary of dating apps and their algorithms’ ability to help them on their search. Instead, more and more, young people are intrigued by the old fashioned concept of a matchmaker, an expert to help them find a partner ...

WHAT EXACTLY IS BIONIC READING?

... paragraphs, font size, and spacing all stay the same.— Adam, 18. MA (Cassandra Collective) - SPREEDER - Unlike most speed reading apps, Spreeder has features that enhance the bionic reading experience. Professional experts are on hand to provide the necessary guides and training courses to navigate the technology and help users practice speed reading, train and control eye movement, and eliminate bad reading habits like subvocalization and regression. Additionally, users can set the number of words and ...

PLACE YOUR BETS

... sports and betting lines while incorporating the latest sounds and hashtags into their TikTok videos. Read below as we place our bets on where the industry will go next. - MICRO BETTING - Wagering on individual short-term plays during a game, such as who will get the ball or how many yards will be gained, is a new type of betting - micro betting. Apps such as Jake Paul founded Betr is a micro betting-focused sportsbook and media company that enables bettors to bet on every moment of every live ...

WHAT'S NEW IN SOCIAL MEDIA

... after that.— Estrella, 21, CA (Cassandra Collective) - BEREAL - Conversely, in line with Gen Zs transient nature, the 2022s iPhone app of the year - BeReal, which last year saw 10% of global youth engage, and other social apps scrambling to replicate its premise, has seen a steady decline in active monthly users whereby at its peak in September 2022, saw 12 million monthly downloads. This January that fell to 3.3 million. Some industry insiders suggest that usage has waned as a result of the app's ...

SOCIAL LADDER

... The anti-Instagrams are taking over Young people are ditching Instagram in favor of apps that are more candid (and less toxic) as they seek out novel ways to connect. It’s important to note that while TikTok has emerged as an unquestionably important platform among Gen Z (and beyond), it’s technically not a social app, but rather, as TikTok itself has explained, an entertainment company. So with that in mind, we’re taking a look at the new “anti-Instagram” social apps dominating the ...

SOCIAL HAPPINESS PROJECTS

... relatable and approachable manner. Lennnie’s content has been shared by celebrities including Kim Kardashian, Kendall Jenner, and Jennifer Aniston; Lennnie is in high demand by brands, having done partnerships with skincare companies, mental health apps, TED, UNICEF, and numerous others. Lennnie’s goal is to help people feel understood and less alone while dealing with things we all go through but don’t always discuss. - JUST FROGET ABOUT IT - While oil painter Sarah Nilson was out of work and feeling ...