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TEACHERS TAKE TIME OFF

... The travel brands showing their appreciation for educators this Summer. Teachers – underpaid, overworked, and not appreciated nearly enough– have found themselves at the front lines of the culture wars. It’s a lot. In fact, more than 2 in 3 Gen Zs agree that “teachers today have too many things to worry about besides just teaching,” as discussed in Cassandra’s Future of Education report. Those worries are only compounded for LGBTQ+ teachers. As another year of teaching in this fraught era draws ...

DESIGNER DISPENSARIES

... transactions. Merging a meticulous eye for aesthetics with a dedication to delivering top-tier products, designer dispensaries offer an elevated and immersive journey for both cannabis aficionados and newcomers. Here, we explore three such establishments where creativity intertwines seamlessly with cannabis culture. - GREEN QWEEN - Green Qween, operated by and for the LGBTQ+ community, shows that people are willing to travel for an experience that aligns with their values. Situated in downtown Los Angeles ...

VIRAL NEWS: AIR QUALITY AESTHETIC, SPIDER-MAN GEN Z ANIMATOR, & LGBTQ+ HUMAN RIGHTS EMERGENCY

... don't know what it is! - HAPPY PRIDE? - Just a few days ago, Cassandra released The 2023 Summer Travel Bulletin: Traveling with Pride, highlighting how much the LGBTQ+ love to travel but also struggle with the burden of safety when selecting destinations and activities. The current climate of anti-LGBTQ+ legislation popping up in many states around the country has made LGBTQ+ folks more susceptible to attacks, discrimination, harassment, and homophobia, pushing the Human Rights Campaign to declare ...

VACAY THE GEN Z WAY

... Spring Break Travel Pulse The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a ...

MILE HIGH CLUB

... Hotels embrace cannabis cultureAs more states move to legalize weed, cannabis tourism – defined as any sort of leisure travel where marijuana is legal with the intention of consumption – is positively booming. As of last May, it was a $17 billion industry – and it’s on track to grow significantly in the coming months. Currently, 21 states and Washington, D.C., have legalized recreational cannabis, with more joining their ranks soon – and hospitality brands in these places are beginning to ...

LET’S TAKE THIS OUTSIDE

... Brands and local communities look to provide a breath of fresh air. With a 20% increase in new outdoor enthusiasts in the U.S since the pandemic, searches for #Outdoors and #ItsGreatOutDoors garnering billions of views on TikTok, and an increase in the number of Gen Z and Millennials being open to a job in nature conservation, it seems clear that the collective urger to reconnect with nature isn’t going anywhere. As we inch our way closer to summer, outdoor experiences are among the top travel ...

THAT’S SO AESTHETIC

... reflect the story they tell themselves about themselves. - THAT’S SO AESTHETIC - In this month's That’s So Aesthetic report, available exclusively to members, Cassandra dives deep into the reframing of aesthetics from an idea to a metaphorical place that, instead of owning, young people visit. And they visit those aesthetics for the same reasons they might travel anywhere else– to escape, explore, and enjoy. Here, we’re offering a sneak peek of the report by spotlighting three brands helping Gen Z to ...