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THIS WEEK IN VIRAL NEWS

... A peek into topics buzzing at Cassandra.Another Friday, another opportunity to dive into the topics dominating the online conversation for Gen Z. Culture moves fast, so we at Cassandra keep an eye out for the most relevant matters young people can't stop talking about. This week we'll cover the controversy around a high-profile fashion brand, the show that has inspired a new aesthetic, and the yearly recount of everyone's favorite music. A lot to cover and very little time in this week's ...

DISABILITY ADVOCACY PULSE

... , Mattel's first Down Syndrome Barbie and British Vogue made history by publishing a landmark ‘Reframing Fashion’ issue with disabled talents as its May cover stars, including Gen Z models Aaron Rose Philip and Ellie Goldstein, across a series of covers. We applaud those taking action globally. However, some are helping to amplify voices in disabled communities on a more local level. Join us as we zoom in. - I-CREATE YOUTH - I-Create Youth (ICY) is a Gen Z-founded organization that empowers, educates ...

REALITY GETS A MAKEOVER

... What Gen Z really thinks about Metaverse Beauty Week Although March’s Metaverse Fashion Week received a lukewarm turnout, that hasn’t stopped other consumer goods from experimenting and potentially capitalizing on the reach that the Metaverse has promised. This week's Metaverse Beauty Week, hosted on immersive social platforms Decentraland, Roblox, and Spatial, is a first-of-its-kind event to showcase retailers and cosmetic brands through virtual experiences for beauty-loving techies. What do ...

VIRAL NEWS: THE LITTLE MERMAID, SUCCESSION, AND JENNA ORTEGA'S MOM

... talk of the internet after its big finale this past Sunday. The existential memes didn't take long, wondering what will we watch now. TikTok- and Battery Park in lower Manhattan- was filled with reactions, deep dives, fashion, and everything that made sense... dramaturgically. Of course, we will miss everyone's favorite awful billionaires! - JENNA ORTEGA'S MOM IS MAD - And we're not talking about Morticia. Natalie Ortega, the mom of Wednesday actress, Jenna Ortega, went viral after calling out her ...

LET’S GET OUR PROM ON

... reclaimed fashion thanks to local Prom Projects highlighting once again how Gen Z is just being, well, Zs. With the PROMise of our #FYPs set to blow up with tags of #promposal2023, #prom, and #GRWM videos leading up to the grand entrance on a special evening, let's look at how brands are playing in the Prom space with some other ‘prom projects’ that have caught our eye so far this year. - PROM YOUR WAY - Celebrating Prom Season with a new campaign tapping into the emotional aspect of celebrating prom ...

GEN ALPHA MAKES ITS MARK ON RETAIL

... new line called Adidas Sportswear that targets Gen Z and Gen Alpha consumers, offering comfort and its built-in performance technology. The retailer says the items will include simple cutlines, colorways, and stripped-back design details ​​designed to embody and aptly symbolize how the next generation is showing up in the world. - MINI ARTISTS BY ZARA BEAUTY - Fashion chain Zara has recently released a playful collection of beauty products designed for children. Mini Artists was designed by ...