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Young and Invested

... A Global CelebrationBack in 2012, March 20th was deemed International Day of Happiness. It is not just about throwing confetti and smiling for a day—it's actually recognized by the UN. It's about highlighting how important happiness and well-being are for everyone, no matter where they are in the world. It all started with Bhutan, a country way ahead of its time. Since the 1970s, they've been all about measuring success by how happy their citizens are, not just by how much money they make but ...

Honoring Juneteenth

... one," said Alejandro Fiecconi, Global Head of Brand for Dove Men+Care at Unilever. On June 14th, the brand will also be hosting a Celebrate ALL Father Figures event in New York City, where anyone can gather and make memories with the father figures in their life. - Béis - Robyn DelMonte, @Girlbosstown, uses her TikTok to pitch marketing ideas to brands and captured luggage brand Béis’ attention with her “airport dad” idea. After seeing the creator’s marketing idea for their brand, Béis reached out ...

LET’S DIG IN

... This season’s global food trends As Cassandra has tracked through numerous reports, including our most recent Bringing Culture into Focus global culture report, being a “foodie” is a central component of the Gen Z identity. Cassandra is seeing these Gen Z behaviors continuing to play out past the pandemic, giving way to a renewed enthusiasm for culinary exploration. Younger consumers are prioritizing taste, nutrition, and overall improvement of mental health, whether it be by exploring new ...

Happy Pride Month!

... . The company’s Pride 2024 Collection draws inspiration from the “Rainbow Rodeos'' that originated in Nevada in the 1970s. The designs blend classic Western aesthetics with a modern twist, such as patchwork denim and bedazzled western belts. For Levi’s it’s not just about the clothes; it’s about the cause and the brand donates $100,000 annually to Outright International, “a global organization working to advance human rights for LGBTQIA+ people all over the world”. To continue the Pride month ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... Cassandra’s latest global report is hereIt may seem impossible to feel more connected to global culture, domestic culture, local culture, AND one’s own culture all at the same time. Yet Gen Z is very comfortable with this “more is more” mentality - and see their impact on pop culture as positive and encouraging of social progress. Culture no longer exists as a binary choice for young people, and, in this post-global context, Gen Z works with a myriad of lenses and chooses how, when, and where ...

VIRAL NEWS: strict parents, slumber parties & pranks

... , stating it’s parent company ByteDance is now on the clock to find a new buyer in the next 9 months, or exit the U.S. entirely. The bill is supported by many across the upper echelons of government to help limit the sharing of information about U.S. citizens with China. Content creators on the other hand are up in arms, worried about the impact on their small businesses and livelihood. According to Cassandra’s research, 7 in 10 Global Gen Zs agree that using TikTok is one of their favorite things to do ...

VIRAL NEWS: NON-COMPETE CLAUSES, TIKTOK'S TICKING CLOCK, AND AIRLINE SHAKEUPS!

... livelihood. According to Cassandra’s research, 7 in 10 Global Gen Zs agree that using TikTok is one of their favorite things to do - so the question becomes, what will fill the void if TikTok does dance off into the night? - From travel delays to travel yays - The Department of Transportation dropped some heavy luggage on airlines Wednesday, stating they must provide cash refunds to customers if their flight is canceled or seriously delayed. This change could drop an additional $500 Million into travel ...

Rethinking Daylight Savings

... speak up for what she believes in make her an inspiration to millions. - Eileen Gu - This Chinese-American freestyle skiing sensation made history by becoming the first athlete to win three medals in freestyle skiing at a single Winter Olympics. She's an incredibly talented skier, but Eileen also made headlines for being one of the highest-paid female athletes in 2023 with over $20 million in only off the field earnings on deals with global brands. Her success shows the increasing opportunities for ...

Sneaker Culture

... common issue: limited options for women’s basketball sneakers while the men’s section always had more appealing styles. Driven by this, she founded PerryCo to make every shoe design special and create styles that could be worn by anyone. The brand has found success with major partnerships with Macy’s and rewards for her designs. Recently, the Primeira Runner won an award in Unisex Fashion at the Global Footwear Awards. - RepTok - RepTok is a community on TikTok that revolves around buying and selling ...

CONCERT CONNECTIONS

... Merch drops get more mindfulWithin Cassandra’s most recent report, Bringing Global Culture into Focus, 77% of global Gen Zs revealed that they can’t live without music. Many Gen Zs view their favorite artists as an extension of their own identities, and merch is now so ubiquitous with musical icons fans have created an almost religious exercise in search of these limited edition memorabilia including collecting confetti and drumsticks. However, more accessible, mindful, and even fan-made merch ...