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FOUR FOR ‘24

... The Cassandra 2024 Outlook What a roller coaster of a year 2023 has been! Peaks of excitement as girl-power tours rock the globe (shoutout to our beloved queens of pop - Taylor Swift and Beyoncé) and valleys of impatience and activism through the WGA and SAG-AFTRA strikes. Peaks of shared fandom and connectivity with pointed valleys of global crisis, conflict, and despair. Peaks of tech and wellness innovation and valleys of AI misuse and misinformation. And add into that mix that it was the ...

CONCERT CONNECTIONS

... Merch drops get more mindfulWithin Cassandra’s most recent report, Bringing Global Culture into Focus, 77% of global Gen Zs revealed that they can’t live without music. Many Gen Zs view their favorite artists as an extension of their own identities, and merch is now so ubiquitous with musical icons fans have created an almost religious exercise in search of these limited edition memorabilia including collecting confetti and drumsticks. However, more accessible, mindful, and even fan-made merch ...

AND… RELAX

... Recognizing Relaxation Day Dedicated to taking a break from the hustle and bustle of daily life and finding time to relax and unwind, today’s Relaxation Day serves as a gentle nudge to step back, pause, and find moments of calm and tranquility. With 78% of Global Gen Zs telling us that they consider their mental health extremely important, it’s no wonder that trends such as everything showers and bed rotting have become common with this cohort. Ahead we take a calming look at the latest ...

VEG OUT

... CAMPUS - One group promoting discussion surrounding vegetarianism’s health benefits is the Plant Futures Initiative, a global movement with 30+ schools across the United States and five countries that collaborates with students to establish plant-centric communities on college campuses. The initiative equips them with the knowledge needed to become ethical leaders and advocates for plants while exposing and educating students to different types of lifestyles and available plant-based food options ...

VIRAL NEWS: LATIN GRAMMYS, STORE-BOUGHT PESTO, THE GUY ON THE CHIEFS

... from the Chiefs” — all this and more in this week's edition of Viral News. - LATIN GRAMMY AWARDS - Just yesterday the 24th Annual Latin Grammy Awards ceremony was held in Seville, Spain. The global reunion of the most prominent figures in Spanish and Portuguese language music is constantly in the center of many controversies, and this year was no exception. From snubbing urban genres to being accused of prioritizing European musicians over Latin American ones, the Latin Recording Academy was again ...

LET’S TALK ABOUT SEX

... The sexual wellness market is heating up When you think of "wellness," sexual health should be included as an essential aspect of self-care, just like everything showers and rejuvenating cold plunges. And, with 72% of U.S. Trendsetters frequently researching sexual health products before making a purchase and the global sexual wellness market projected to reach $110.3B by 2030, brands continue to reshape society's perception of sex and sexuality. As we commemorate Sexual Health Month this ...

CONSIDER ME INFLUENCED

... Cassandra’s latest report is hereIn recent years, 52% of global Gen Zs have become MORE interested in social media influencers, and today, it’s clear that the influencer scene is not just a passing trend. It has evolved into three key influencer types, and each plays a different role in the lives of young people.While one group has the ability to reach the masses with one post, thus helping with brand and product discovery, another group will have earned greater trust and can influence actual ...

DISABILITY ADVOCACY PULSE

... Spotlighting Social Communities for Disabled Youth Children and adolescents with disabilities are one of the most marginalized and excluded groups in society. But, Gen Z is changing the narrative thanks to their inclusive nature, and their support of brands and organizations who show greater representation in their marketing. Recently, we’ve seen several positive steps forward from global brands looking to increase awareness and champion inclusivity for disabled communities. For example ...

THE PARADOX OF GEN Z POLITICS

... Cassandra’s latest global report is hereRacism. Inequality. War. Technology and data security issues. Climate Change. Youth today have an ever-growing list of concerns when it comes to the state of the world and are rapidly approaching a point of burnout - especially as 78% of global Gen Zs feel that the government is most at fault for today’s political problems. However, recognizing that politics is messy and that the only way to achieve balance is to embrace nuance, Gen Zs around the world ...

TRAVELING WITH PRIDE

... them find the joy in the journey. - REFUGE RESTROOMS - Refuge Restrooms is a trans-led app that seeks to provide safe global restroom access for transgender, intersex, and gender-nonconforming individuals. Users can search for restrooms by proximity to a search location, add new restroom listings, as well as comment on and rate existing listings. The first 4500 entries are thanks to the now-defunct Safe2Pee database. The rest of the database is generated by users, who can easily add a listing to ...