362 results for '"global"'
Filter by:

Daily

Breaking the Rules

... a single Winter Olympics. She's an incredibly talented skier, but Eileen also made headlines for being one of the highest-paid female athletes in 2023 with over $20 million in only off the field earnings on deals with global brands. Her success shows the increasing opportunities for women in sports, and her drive and determination are sure to inspire - Caitlin Clark - This college basketball star is rewriting the record books. At just 22 years old, she's already the NCAA Division I all-time ...

AND… RELAX

... Recognizing Relaxation Day Dedicated to taking a break from the hustle and bustle of daily life and finding time to relax and unwind, today’s Relaxation Day serves as a gentle nudge to step back, pause, and find moments of calm and tranquility. With 78% of Global Gen Zs telling us that they consider their mental health extremely important, it’s no wonder that trends such as everything showers and bed rotting have become common with this cohort. Ahead we take a calming look at the latest ...

THE PARADOX OF GEN Z POLITICS

... Cassandra’s latest global report is hereRacism. Inequality. War. Technology and data security issues. Climate Change. Youth today have an ever-growing list of concerns when it comes to the state of the world and are rapidly approaching a point of burnout - especially as 78% of global Gen Zs feel that the government is most at fault for today’s political problems. However, recognizing that politics is messy and that the only way to achieve balance is to embrace nuance, Gen Zs around the world ...

DISABILITY ADVOCACY PULSE

... Spotlighting Social Communities for Disabled Youth Children and adolescents with disabilities are one of the most marginalized and excluded groups in society. But, Gen Z is changing the narrative thanks to their inclusive nature, and their support of brands and organizations who show greater representation in their marketing. Recently, we’ve seen several positive steps forward from global brands looking to increase awareness and champion inclusivity for disabled communities. For example ...

FOUR FOR ‘24

... The Cassandra 2024 Outlook What a roller coaster of a year 2023 has been! Peaks of excitement as girl-power tours rock the globe (shoutout to our beloved queens of pop - Taylor Swift and Beyoncé) and valleys of impatience and activism through the WGA and SAG-AFTRA strikes. Peaks of shared fandom and connectivity with pointed valleys of global crisis, conflict, and despair. Peaks of tech and wellness innovation and valleys of AI misuse and misinformation. And add into that mix that it was the ...

VEG OUT

... CAMPUS - One group promoting discussion surrounding vegetarianism’s health benefits is the Plant Futures Initiative, a global movement with 30+ schools across the United States and five countries that collaborates with students to establish plant-centric communities on college campuses. The initiative equips them with the knowledge needed to become ethical leaders and advocates for plants while exposing and educating students to different types of lifestyles and available plant-based food options ...

TRAVELING WITH PRIDE

... them find the joy in the journey. - REFUGE RESTROOMS - Refuge Restrooms is a trans-led app that seeks to provide safe global restroom access for transgender, intersex, and gender-nonconforming individuals. Users can search for restrooms by proximity to a search location, add new restroom listings, as well as comment on and rate existing listings. The first 4500 entries are thanks to the now-defunct Safe2Pee database. The rest of the database is generated by users, who can easily add a listing to ...

A HEALTHY PET IS A HAPPY PET

... Trending Pet Health Accessories The global pet care market is expected to reach $236B by 2030. Increased demand for pet services and products is driven, in part, by the work-from-home culture continuing to encourage pet parents to take better care of their pets. While pet medication currently makes up the largest share of the pet health market, natural health products are a fast-growing subcategory in the space. So, in honor of today’s National Pet Day, go hug your hamster, bond with your bunny ...

LET’S TALK ABOUT SEX

... The sexual wellness market is heating up When you think of "wellness," sexual health should be included as an essential aspect of self-care, just like everything showers and rejuvenating cold plunges. And, with 72% of U.S. Trendsetters frequently researching sexual health products before making a purchase and the global sexual wellness market projected to reach $110.3B by 2030, brands continue to reshape society's perception of sex and sexuality. As we commemorate Sexual Health Month this ...

WORLD CUP 2023

... Global brand activations you can’t missDespite the many controversies surrounding the FIFA World Cup in Qatar, brands have not shied away from getting in on the action (and considering the record-breaking viewership, it’s not hard to guess why). Ahead, three ways brands are engaging football fans during the globally beloved tournament. - MCDONALD’S - McDonald’s launched its World Cup campaign in more than 75 of its markets, marking the brand’s largest global campaign to date. A number of ...