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Red Nose Day

... social content focusing on grilling tips. The campaign comes alongside two limited edition flavor releases, Pepsi Lime and Pepsi Peach. “Most people plan to grill more each year—it’s something they always want to do, but they don’t always get to as much as they want,” “And so we thought there’s a really fun way that Pepsi can play a role to evoke the joy of grilling and really instigate some more excitement around it all summer long,” said Todd Kaplan, Pepsi’s chief marketing officer. ...

National Nurses Week

... . Cooper will also be joined by fellow UNWELL content creator, Alix Earle. The duo will discuss their derby experiences, including their fashion choices and how they prepared for the event. “Since the Kentucky Derby is one of the only American sporting events that captures majority female viewership and attendance, it is incredibly fitting to partner with the most trailblazing women in modern media today to celebrate the historic 150th Kentucky Derby,” said Casey Ramage, Vice President of Marketing and ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... videos - LIQUID DEATH X E.L.F. - Be delighted goths everywhere! Liquid Death and e.l.f. have joined forces to launch "Corpse Paint," a collection of e.l.f. products with a darker, punk vibe. Packaged in a little black coffin, this limited-edition makeup kit has captured the imagination of fans, selling out within minutes of its release. The collaboration, characterized by its aesthetic-driven marketing approach, has received immense support from consumers, showcasing the power of unique partnerships ...

THE BILLION-DOLLAR MENOPAUSE ECONOMY

... center in its product development and is marketing a loud and shame-free menopause transition for the “grown woman.” Believing that “a face cream and “you’ll get through it” isn't enough for aging women, actor Judy Greer created Wile - a line of plant-based supplements to treat perimenopause and menopause symptoms from the inside out. Endorsed by Serena Williams and Stacy London, the brand advocates that more attention be brought to midlife in marketing, retail, and medicine. ...

Sneaker Culture

... cheap counterfeit products sourced from Chinese online marketplaces. Users participating in RepTok engage in discussions related to replicas, knock-offs, and dupes of popular branded items. Rep sneakers are a big part of this community with creators who focus their content on sourcing replicas of big brands like Nike. Creators such as, @cedaz, participate in influencer marketing campaigns with Rep Agents, companies that purchase the products in China to then sell them overseas. While brands have ...

NEW YEAR, Refocus on Work

... , events, and celebrations. PinFlex has been a success for both the company and its employees. - Self-Improvement Concierge - Rokt - Rokt, a digital marketing platform, believes that investing in its employees’ personal and professional growth will keep them happy and motivated. Since the company’s $5,000 credit toward personal and career improvement was going unused, Rokt decided to up the ante and offer a full-time self-improvement concierge whose job is to help employees find and enroll in the best ...

VIRAL NEWS: BARBIE OSCAR NOMINATIONS, GEN Z’S ACCELERATED AGING, & MRBEAST GIVES IN TO X

... and industry marketing. Perhaps it’s just the simple realization that Gen Z is starting to experience the universal anxiety related to aging. Welcome to the club! - IS MRBEAST NOW MRX? - Since acquiring Twitter (now known as X), major advertisers have left the platform due to concerns about content and endorsements made by owner, Elon Musk. Musk has been trying to boost X’s revenue by launching premium subscription services, including videos by YouTube star, MrBeast. MrBeast initially rejected ...

ANAMORPHIC ART

... actions like raising hands or mimicking an airplane. - MAYBELLINE - LASH SENSATION - In July, Maybelline created a viral sensation in London with a TikTok video featuring a clever campaign involving stylish public transport. Numerous media sources covered the story, stating that the makeup brand adorned London Tube trains and buses with eyelashes and placed oversized mascara wands for added flair at key stops. People were amazed and commented on the creativity. However, in a twist of marketing ...