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ELEVATED EXPERIENCES

... TRENDING CITY HOTSPOTS As uncovered in Cassandra's Values and Value - Consumer Confidence report, Gen Zs are not afraid to free up their disposable income and splurge on purchases and experiences that make sense to them and bring them joy. As they continue to play catch up in the “making memories” department due to the Pandemic causing them to miss out on so many milestone moments, some Gen Zs and younger Millennials are going big. Like really big. So, whenever you’re looking for an ...

GOOD GETTERS

... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...

ROLLIN’ UP FOR 4:20

... BRANDS HELPING TO TAKE THE EDGE OFF Celebrating 4:20 tomorrow is always a buzz. And it comes as no surprise considering Cassandra shared in the Seeing Green report that 4 in 5 Gen Z agree that society is more accepting of cannabis these days. As cannabis becomes more and more socially acceptable, the industry and weed culture continues to evolve. With everything from brands sponsoring 4:20 events to funding cannabis research, to taking dispensaries on the road where your friendly local ...

VACAY THE GEN Z WAY

... Spring Break Travel Pulse The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a ...

RESPECT YOUR ELDERS

... as Good Grandpa and podcasts like The Cool Grandpa. Grandparents have entered the chat and younger generations can't get enough. So today, we’re giving you all a sneak peak at Cassandra’s upcoming Parents on Board report, as we look at how grandparents are further leaning into the zeitgeist. - GRANFLUENCERS - Senior influencers are taking to social media to share the same funny videos that younger generations embrace while also providing a unique perspective that sets them apart: sage advice ...

MAY THE 4TH BE FEMALE

... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...

JUST PEEL AND STICK

... Wellness supplements get sticky In late 2022, Cassandra’s Fresh Face Of Self Expression report uncovered how today's youth continue to push the concept of beauty and self-care forward, as 68% of Gen Zs are spending more time thinking about their overall wellness routine. Alternative new wellness spaces and practices are constantly emerging that meet contemporary lifestyle demands. One particular wellbeing product has catapulted in popularity not only for being discreet, quick, and convenient ...