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Beat the Heat

... emojis more inclusive. We're seeing a wider range of skin tones, gender options, and even disability representation in our emoji keyboards. Dancer and DE&I activist, Misty Copeland, has asked for Apple to add more color options for the ballet pointe-shoe emoji. It's all about making sure everyone feels seen and heard in the digital space. - Emoji Marketing - Brands are jumping on the emoji bandwagon big time. From emoji-themed merchandise to entire marketing campaigns built around these little icons ...

Honoring Juneteenth

... one," said Alejandro Fiecconi, Global Head of Brand for Dove Men+Care at Unilever. On June 14th, the brand will also be hosting a Celebrate ALL Father Figures event in New York City, where anyone can gather and make memories with the father figures in their life. - Béis - Robyn DelMonte, @Girlbosstown, uses her TikTok to pitch marketing ideas to brands and captured luggage brand Béis’ attention with her “airport dad” idea. After seeing the creator’s marketing idea for their brand, Béis reached out ...

Red Nose Day

... social content focusing on grilling tips. The campaign comes alongside two limited edition flavor releases, Pepsi Lime and Pepsi Peach. “Most people plan to grill more each year—it’s something they always want to do, but they don’t always get to as much as they want,” “And so we thought there’s a really fun way that Pepsi can play a role to evoke the joy of grilling and really instigate some more excitement around it all summer long,” said Todd Kaplan, Pepsi’s chief marketing officer. ...

National Nurses Week

... . Cooper will also be joined by fellow UNWELL content creator, Alix Earle. The duo will discuss their derby experiences, including their fashion choices and how they prepared for the event. “Since the Kentucky Derby is one of the only American sporting events that captures majority female viewership and attendance, it is incredibly fitting to partner with the most trailblazing women in modern media today to celebrate the historic 150th Kentucky Derby,” said Casey Ramage, Vice President of Marketing and ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... videos - LIQUID DEATH X E.L.F. - Be delighted goths everywhere! Liquid Death and e.l.f. have joined forces to launch "Corpse Paint," a collection of e.l.f. products with a darker, punk vibe. Packaged in a little black coffin, this limited-edition makeup kit has captured the imagination of fans, selling out within minutes of its release. The collaboration, characterized by its aesthetic-driven marketing approach, has received immense support from consumers, showcasing the power of unique partnerships ...

Sneaker Culture

... cheap counterfeit products sourced from Chinese online marketplaces. Users participating in RepTok engage in discussions related to replicas, knock-offs, and dupes of popular branded items. Rep sneakers are a big part of this community with creators who focus their content on sourcing replicas of big brands like Nike. Creators such as, @cedaz, participate in influencer marketing campaigns with Rep Agents, companies that purchase the products in China to then sell them overseas. While brands have ...

VIRAL NEWS: BARBIE OSCAR NOMINATIONS, GEN Z’S ACCELERATED AGING, & MRBEAST GIVES IN TO X

... and industry marketing. Perhaps it’s just the simple realization that Gen Z is starting to experience the universal anxiety related to aging. Welcome to the club! - IS MRBEAST NOW MRX? - Since acquiring Twitter (now known as X), major advertisers have left the platform due to concerns about content and endorsements made by owner, Elon Musk. Musk has been trying to boost X’s revenue by launching premium subscription services, including videos by YouTube star, MrBeast. MrBeast initially rejected ...

NEW YEAR, Refocus on Work

... , events, and celebrations. PinFlex has been a success for both the company and its employees. - Self-Improvement Concierge - Rokt - Rokt, a digital marketing platform, believes that investing in its employees’ personal and professional growth will keep them happy and motivated. Since the company’s $5,000 credit toward personal and career improvement was going unused, Rokt decided to up the ante and offer a full-time self-improvement concierge whose job is to help employees find and enroll in the best ...