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CONSIDER ME INFLUENCED

... Cassandra’s latest report is hereIn recent years, 52% of global Gen Zs have become MORE interested in social media influencers, and today, it’s clear that the influencer scene is not just a passing trend. It has evolved into three key influencer types, and each plays a different role in the lives of young people.While one group has the ability to reach the masses with one post, thus helping with brand and product discovery, another group will have earned greater trust and can influence actual ...

WOOF FOR NATIONAL DOG DAY!

... residents. The bar has been raised by those who expect their residence to furnish a high level of support for their furry friends. The priorities include doggy daycare, private dog parks nearby, a dedicated dog room with external access with a sleeping area, a low wash basin, and underfloor heating. Plus, walk-in dog showers are the new must-have for many house-proud dog owners.— Gwen, 19, NC (Cassandra Collective) - TAIL-BLAZING FASHION - The global pet clothing market is expected to be worth $7B by ...

VIRAL NEWS: CONGRESS HEARINGS, BOOK BANNINGS, AND DISNEY V. DESANTIS

... A peek into the topics buzzing at CassandraPolitics, politics, politics. In a not-at-all-planned turn of events, this week serves as a perfect tease for our next report on Global Gen Z, this time on the topic of Gen Z and Politics! Talk about serendipity —or the fact that the world is burning, so we have to talk about it, whatever you prefer. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant topics Gen Z can't stop talking about online. This week ...

WOMEN LEADING THE WAY

... provides a platform for people to get involved with creating change. Celebrated during Women's History Month in the U.S., this global recognition allows us to collectively discover, uplift, and praise women for their contributions. - IMILOA COLLECTIVE - Imiloa Collective is a women-led social, creative enterprise founded by the entrepreneur and board member of The Community Cloth - Priya Ramkissoon. Helping to build and enrich the skillsets of creatives, other women entrepreneurs, and underserved ...

WORLD CUP 2023

... Global brand activations you can’t missDespite the many controversies surrounding the FIFA World Cup in Qatar, brands have not shied away from getting in on the action (and considering the record-breaking viewership, it’s not hard to guess why). Ahead, three ways brands are engaging football fans during the globally beloved tournament. - MCDONALD’S - McDonald’s launched its World Cup campaign in more than 75 of its markets, marking the brand’s largest global campaign to date. A number of ...

Happy 2023! There is More to Cassandra than Meets the Eye!

... also tap into the Cassandra Collective (our always on global community of Trendsetters) to partner with clients in co-creation workshops, bringing the voice of youth and the consumer directly into the innovation process. - Thought Leadership - Another key area of our work is uncovering new insights about youth audiences that help brands develop compelling and ownable stories in support of their business objectives. Whether clients are looking to create meaning on a global scale or among a hyper ...

DIGITIZED SCENT

... . and Ashton Kutcher, who have been backing the company and boosting its distribution and product expansion. - AXE A.I - With body sprays becoming cool again and reports predicting that technologies will aid in the growth of the global perfume market to a $101.3B value by 2033, Axe A. I. (LYNX A.I. in the UK) is jumping on the bandwagon. They’ve recently unveiled a special-edition body spray aimed at Gen Z men that was designed with artificial intelligence to analyze 6,000 perfume ingredients with ...