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CONCERT CONNECTIONS

... Merch drops get more mindfulWithin Cassandra’s most recent report, Bringing Global Culture into Focus, 77% of global Gen Zs revealed that they can’t live without music. Many Gen Zs view their favorite artists as an extension of their own identities, and merch is now so ubiquitous with musical icons fans have created an almost religious exercise in search of these limited edition memorabilia including collecting confetti and drumsticks. However, more accessible, mindful, and even fan-made merch ...

WHAT’S YOUR ENNEAGRAM?

... the results are then generated, explaining the type of smile you are. You can also see which smiles are most compatible for you. - SOLDIER, POET, OR KING QUIZ - There's a good chance you've come across videos where individuals categorize well-known characters as "soldier," "poet," or "king," all accompanied by lively, medieval-style music made popular from a song titled “Soldier, Poet, King” by The Oh Hellos. The current trend comes from a quiz with 20 questions, each having three metaphorical ...

ANTI-FANS

... anti-fans, shedding light on the impact within these dedicated communities. - ANTI-FANS INFLUENCING MUSIC - In August, former K-POP group Jewelry member Lee Ji Hyun made a guest appearance on a South Korean radio show. During her appearance, she introduced her latest song, "Get It On, Put It On," which draws inspiration from the Spice Girls' hit "2 Become 1." The title of her song, when translated in Korean as "Gari long, puri long," had initially been used as a mocking term by anti-fans. Over time ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... to focus to make sense of the world.In this month's report, Cassandra opens the aperture on Global Gen Zs and focuses on what this post-global context means for culture, business, and society worldwide. Here, we share a sneak peek of the report by spotlighting three emerging Gen Z & Alpha powerhouses making their mark locally, glocally, and globally. - YULEUM, SOUTH KOREA HIP-HOP MUSICIAN - Seventy of South Korean Gen Zs say they can’t live without music, and K-Pop is one of the country’s most ...

THE ERAS OF SHARED FANDOM

... "new" Beatles song, emerging 60 years after Beatlemania's dawn. Powered by AI, this release reunites all four original Beatles, sparking a resurgence among veteran and new Beatles fans, thanks to social media, fostering a unique intergenerational bond through the timeless appeal of The Beatles music. Conversely, amidst the complex world of fandoms, the release has also re-ignited discourse about John Lennon, and for many Gen Zs, in this case, nostalgia is not the lens they see through, as the ...

VIRAL NEWS: LOFI GIRL LORE, ARIANA GRANDE, & HARRY POTTER TV SHOW

... because we're jumping right into this edition of viral news! - LOFI GIRL DISAPPEARED! - ... at least for a few hours! The incredibly popular ongoing live stream that keeps tens of thousands of chill-music lovers company every day (and night) decided to step out of her room for a little bit for the first time in the history of the Youtube channel. So while the lofi music kept playing, the stream only showed our study buddy's empty room and a blinking window in the distance. The community panicked for ...

LET’S TALK ABOUT SEX

... salt soaks, and all-natural arousal support gummies. Notably, these gender-inclusive products have achieved a significant milestone by becoming available at Sephora, signifying how mainstream the intimate care market is becoming. - PLAYGROUND - Playground, an emerging brand in the realm of sexual wellness, is on a mission to promote sexual well-being and intimate care products tailored for women. The brand recently enlisted Christina Aguilera, known for her bold expression of sexuality in music and ...

VIRAL NEWS: PETER PAN CASTING, TWILIGHT REBOOT, AND COACHELLA

... will talk about it nonstop. The franchise continues to be extremely popular with Gen Zs, the tag #Twilight has over 22 billion views on TikTok, and it's not uncommon to see edits, jokes, memes, and clips of the beloved/hated saga. Can't wait to see the new version of "Where have you been, loca?" - COACHELLA'S FIRST WEEKEND IS DONE - Probably the most popular music festival in the U.S. for young people wrapped its first weekend, and it's everything anyone can talk about online right now. The tag ...

CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... Learning from those in the field We recently hosted our annual Cassandra Sessions event, That’s So Aesthetic – the Gen Z Vibe and Its Reverberation in the Market. Today, we bring you a closer look at one of the event's highlights: our creators’ panel. Coming from the worlds of visual storytelling, sustainable fashion, music, and art, these creators talked about the role aesthetics play in their crafts and shared how this translates into their connection with their customers and followers ...