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VIRAL NEWS: GEN Z DETECTIVES, BAD BUNNY, BRITNEY, AND TAY TAY

... A peek into the topics buzzing at CassandraIt's that time of the week! Friday comes back again after a hectic week, so it's time to review the most talked-about internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. Today, we're going for a music deep dive with Britney Spears’ memoir, Bad Bunny's new album, and Taylor Swift's Eras Tour movie— all this and more in this week's edition of ...

ANTI-FANS

... anti-fans, shedding light on the impact within these dedicated communities. - ANTI-FANS INFLUENCING MUSIC - In August, former K-POP group Jewelry member Lee Ji Hyun made a guest appearance on a South Korean radio show. During her appearance, she introduced her latest song, "Get It On, Put It On," which draws inspiration from the Spice Girls' hit "2 Become 1." The title of her song, when translated in Korean as "Gari long, puri long," had initially been used as a mocking term by anti-fans. Over time ...

CONCERT CONNECTIONS

... Merch drops get more mindfulWithin Cassandra’s most recent report, Bringing Global Culture into Focus, 77% of global Gen Zs revealed that they can’t live without music. Many Gen Zs view their favorite artists as an extension of their own identities, and merch is now so ubiquitous with musical icons fans have created an almost religious exercise in search of these limited edition memorabilia including collecting confetti and drumsticks. However, more accessible, mindful, and even fan-made merch ...

THE ERAS OF SHARED FANDOM

... "new" Beatles song, emerging 60 years after Beatlemania's dawn. Powered by AI, this release reunites all four original Beatles, sparking a resurgence among veteran and new Beatles fans, thanks to social media, fostering a unique intergenerational bond through the timeless appeal of The Beatles music. Conversely, amidst the complex world of fandoms, the release has also re-ignited discourse about John Lennon, and for many Gen Zs, in this case, nostalgia is not the lens they see through, as the ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... to focus to make sense of the world.In this month's report, Cassandra opens the aperture on Global Gen Zs and focuses on what this post-global context means for culture, business, and society worldwide. Here, we share a sneak peek of the report by spotlighting three emerging Gen Z & Alpha powerhouses making their mark locally, glocally, and globally. - YULEUM, SOUTH KOREA HIP-HOP MUSICIAN - Seventy of South Korean Gen Zs say they can’t live without music, and K-Pop is one of the country’s most ...

LET’S TALK ABOUT SEX

... salt soaks, and all-natural arousal support gummies. Notably, these gender-inclusive products have achieved a significant milestone by becoming available at Sephora, signifying how mainstream the intimate care market is becoming. - PLAYGROUND - Playground, an emerging brand in the realm of sexual wellness, is on a mission to promote sexual well-being and intimate care products tailored for women. The brand recently enlisted Christina Aguilera, known for her bold expression of sexuality in music and ...

CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... Learning from those in the field We recently hosted our annual Cassandra Sessions event, That’s So Aesthetic – the Gen Z Vibe and Its Reverberation in the Market. Today, we bring you a closer look at one of the event's highlights: our creators’ panel. Coming from the worlds of visual storytelling, sustainable fashion, music, and art, these creators talked about the role aesthetics play in their crafts and shared how this translates into their connection with their customers and followers ...

VIRAL NEWS: LOFI GIRL LORE, ARIANA GRANDE, & HARRY POTTER TV SHOW

... because we're jumping right into this edition of viral news! - LOFI GIRL DISAPPEARED! - ... at least for a few hours! The incredibly popular ongoing live stream that keeps tens of thousands of chill-music lovers company every day (and night) decided to step out of her room for a little bit for the first time in the history of the Youtube channel. So while the lofi music kept playing, the stream only showed our study buddy's empty room and a blinking window in the distance. The community panicked for ...

CTRL + ALT + AI: A GEN Z'S GUIDE TO THE AI REVOLUTION

... videos, Zoom meetings, webinar recordings, podcasts, and more. Beyond these features, Mindgrasp is highly customizable, catering to a broad spectrum of tasks. For instance, users can upload a music file and request the AI assistant to provide an explanation of the lyrics or input an email or discussion post, prompting the AI to generate a response. — Armand, 22, NV (Cassandra Collective) - VYTAL.AI - Gen Z isn't just embracing AI-driven technology; they're driving innovation in the field. Rohan ...