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The Joy of Discovery

... the essence of exploration and spontaneity, mirroring Gen Z's enthusiasm for new discoveries, and by leveraging technology and digital platforms, such as the Chase Travel search bar, the campaign seamlessly integrates convenience with authenticity, appealing to Gen Z's digital-native mindset that also happens to be searching for joy. If you would like additional information about how to access this report or other Cassandra insights that are only available for our subscribers, please reach out to ...

More than Cookie Sales

... , Peanut Butter, Lemon and Thin Mints® scents in deodorants, body washes, and more! So you can not only support the Girl Scouts by buying their cookies, but you can also sport their delicious scents. - Mapping out a future in STEM - In February, Girl Scouts of the USA unveiled a new resource developed in partnership with General Motors to empower the next generation of female leaders in science, technology, engineering, and mathematics (STEM) fields. Their new STEM Playbook is chock full of resources ...

Highlights from SXSW 2024

... Music Protests, Movie Premieres, and AI ReactionsThe South by Southwest (SXSW) festival is a meeting of ideas, art, technology, education and culture in the heart of Austin, Texas. The 2024 SXSW event took place from March 8-16. Join us as we recap some of the stories that captured our interest. - Mattress Mack - March Madness is a time when the sports world witnesses wild fan antics, and this year it’s no different. There are fans, and then there is Mattress Mack. Furniture and mattress store ...

Pi Day Celebrations

... AI-powered travel assistant is built into their new Trip Intelligence suite and has been upgraded to use generative AI technology to help speed up research and plan trips. GuideGeek is free and uses WhatsApp and Instagram Messenger to help you plan trips by recommending hotels, restaurants, and even creating customized itineraries based on your interests. WanderAI uses machine learning to provide personalized recommendations for destinations, activities, and accommodations based on your travel ...

THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... without stepping out from their meticulously planned budget. They offer a free program for those living in a property under the Bilt Rewards Alliance and for everyone else, they can get a Bilt Mastercard and use it to pay rent and get the same (or more) rewards. - LOMI - Meet Lomi, an on kitchen counter alternative to composting that can take only 4 hours to create a nutrient-rich fertilizer. Lomi leans into the technology aspect of the product, allowing users to download their app to earn points and ...

FOUR FOR ‘24

... someone "fun, likable, young, and in touch with online trends." It’s no surprise that this late night offering is ready to switch things up, and that it’s time to appeal to a new generation and demographic of viewers - and Gen Zs are here for it! - BUMBLE FOR FRIENDS - While technology can be one of the causes of loneliness for Gen Z, it can also be one of the cures. For people looking to create new friendships, Bumble has an answer. Back in July, the dating app announced a separate app called “Bumble ...

SPORT FANDOMS

... sports app tailored to this cohort has recently emerged. The Heir app, developed in collaboration with Web 3.0 sports technology, was co-founded by Jeffrey Jordan, the son of NBA legend Michael Jordan, offering curated, community-centric content centered around Gen Zs beloved sports players. Heir app grants fans the opportunity to engage in conversations with partner athletes, access exclusive content, and delve into team highlights and statistics. Moreover, the app goes beyond these features by ...

AI DATING APPS

... feel for their personality. Using cutting-edge technology and emphasizing light-hearted whimsy throughout the experience, Teaser AI boasts that it removes the monotony and constant effort required by online dating by providing ice-breakers that singles can use to get offline and on to first dates. - IRIS DATING - The Iris Dating App, with 2M+ users and growing, aims to transform online dating using AI to predict mutual attraction. Analyzing user data, the app offers a personalized dating experience ...

VIRAL (TECH) NEWS: DRONES, THREADS, AUTHORS & AI

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing online. This week we'll take the techy route and talk about all the different battles happening on the various fronts of technology, from AI to drones to the arrival of a new social media platform. This is a viral news edition ...