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MAY THE 4TH BE FEMALE

... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...

EARTH DAY ECOWATCH

... GEN Zs TURNING ECO ANXIETY INTO ACTION With current TV shows such as Extrapolations potentially foreshadowing how the effects of climate change will become embedded into our everyday lives, it’s never been a more critical time to invest, innovate, and fight for our planet. Gen Zs are especially concerned and are more vocally expressing those concerns. 4 in 10 Gen Zs strongly agree that too many brands talk about being environmentally friendly but don't back it up with tangible actions. Although ...

WELLNESS TECH

... Innovations from 2023 CESFrom virtual smell machines to laptop-charging stationary bike desks, there was no shortage of exciting new gadgets and innovations at this year’s Consumer Electronics Show (CES) , which returned to Las Vegas last week. The event was back in full swing, after going fully digital in 2021 and scaling back in a big way in 2022, with more than 3,200 brands exhibiting and more than 100,000 people in attendance. While there’s always a fair share of high-tech TVs and car ...

ANCIENT MEDICINE, UPDATED

... that particularly stand out: - THE HAO LIFE - Founded by the co-hosts of the Emmy-nominated PBS TV series Lucky Chow, supplement brand The Hao Life seeks to introduce yet another aspect of East Asia to the broader American public: medicine. The Hao Life offers herbal remedies to improve various aspects of health, including sleep, menstruation, and digestion. Recently, it has also released two new formulas to enhance memory and skin. The start-up spotlights the simplicity of its medicines as a ...

THIS WEEK IN VIRAL NEWS

... Addams family is everything young people are talking about this week regarding TV, and it seems to be thanks to one person: Jenna Ortega. Currently #1 in IMDb's Starmeter, the 20-year-old actress, besides portraying the title role, is also the new aesthetic obsession for Gen Zs all over the world. With over 6 Billion videos under the#JennaOrtega hashtag, don't be surprised if the deadpan-gothic vibe and fantastic dance moves take over your TikTok FYP! - BALENCIAGA UPROAR - The fashion brand is no ...