IT’S QVC BUT FOR GEN Z Mar 16, 2023 ... % of Gen Z feeling that now is a good time to subscribe to a new streaming service, many predict the live stream shopping era as the next frontier of e-commerce, with direct access to streamers fostering kinship, trust, and, on a grander scale, community, which, as we know, is the cornerstone for today's youth. Ahead, we look at brands starting to integrate live formats into their digital commerce operations. - TIKTOK - TikTok has seen big success with in-stream commerce in China, with the Chinese ...
DRY JANUARY 2023 Jan 05, 2023 ... . Their goal is to frame Dry January not as a month-long bout of boredom and restriction, but rather as an opportunity to prioritize health by drinking something that tastes good and feels good. Health-Ade tapped a number of TikTok creators, including Sarah Plantz, Coco Cuenco, Remi Cruz, Mona Swain, and Manon Mathews, to help get the word out. (#SoberTok, fwiw, it’s an especially thriving community on TikTok with more than 950 million views.) Health-Ade's Dry January campaign will wrap up with a ...
Happy 2023! There is More to Cassandra than Meets the Eye! Jan 03, 2023 ... also tap into the Cassandra Collective (our always on global community of Trendsetters) to partner with clients in co-creation workshops, bringing the voice of youth and the consumer directly into the innovation process. - Thought Leadership - Another key area of our work is uncovering new insights about youth audiences that help brands develop compelling and ownable stories in support of their business objectives. Whether clients are looking to create meaning on a global scale or among a hyper ...
