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THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... could get something extra out of it. The $3.1 Billion company was created to change the renting experience taking inspiration from the loyalty programs of hotels and airlines, these programs have their own co-branded credit cards. Bilt Rewards was conceived so that anyone renting an apartment in the country could earn points on rent with no fees and then use those points on travel, local gyms and fitness, credits toward the next rent payment, or even redeem them towards a down payment on a home ...

ANTI-FANS

... against the Toronto Maple Leafs. They'd wear the jerseys of Toronto's opponents and even briefly adopt these rival teams, researching their players extensively. This unusual approach was rooted in a desire to avoid being long-suffering Leafs fans and instead support winning teams like the Montreal Canadiens. Despite the potential for conflict with home fans, they maintained a respectful approach, adhering to a "no trash talk" rule and avoiding antagonizing locals. - ANTI-FANS FAIL TO BAIT THE BOX ...

SINK YOUR TEETH INTO THIS

... be cautious of DIY dental hacks that offer quick fixes or dramatic results, as they may do more harm than good. However, a TikTok trend with over 635M views suggests forgoing dental visits and attempting at-home treatments using everyday household items. One such practice gaining attention is oil pulling, an ancient Indian tradition involving swishing sesame or coconut oil in the mouth for 15 minutes daily and then spitting it out. It's believed to offer various health benefits, including teeth ...

RESPECT YOUR ELDERS

... Droniak” to her 8.9M followers—began building a TikTok following at the start of the pandemic. Her content ranges from her telling her followers how she “slays” every day to a “get ready with me” of her preparing to visit her husband’s grave.— Kevin, 30, NY (Cassandra Collective) - GRANDMILLENIAL AESTHETIC - The concept of taking all the coziness, nostalgia, and vintage decor of grandma's house and repackaging it in a modern and chic way is inspiring the youngest members of the home-decorating crowd ...

TAKE TIME OUT IN A THIRD PLACE

... Exploring alt-community options Third places, also known as "third spaces," are social environments that exist outside of the home (first place) and work or school (second place) and are considered essential for building community, fostering social interactions, and promoting a sense of belonging and camaraderie. These benefits couldn't be more necessary today as young people in particular — have grown increasingly lonely since the pandemic caused a dramatic shrinking of our social and physical ...

WOOF FOR NATIONAL DOG DAY!

... their own dog food at home with free weekly recipes, which recently gained the attention of "The Youth Animal Rescue Initiative'' (YARI), a high school organization, that works with many local LA rescue shelters to help get dogs adopted. — Alys, 22, MD (Cassandra Collective) - DOG-CENTRIC REAL ESTATE - According to recent reports, the term “dog-centric” is emerging to describe apartment buildings that aren’t just pet-friendly but full-on equipped to handle the influx of canines accompanying new ...

FASH-IN

... the same time. - EUROPECORE - TikTok's newest trend, 'Europecore,'' is all about embracing a way of dressing when you're on holiday that you wouldn't normally wear at home - think puffy-sleeved dresses, lace skirts, and loads of silk. Many believe that people are using "Europecore" as a means of escapism, with the thought of putting on a flowing matching set and embracing soft living being easier than visiting Europe - or as a way to manifest a European trip in the near future.For more on fashion ...

ADVANCEMENTS IN AIR TRAVEL

... a future of flying taxis, now one company is hoping we’ll park a fantastic flying machine in our home garage. This week, Applied eVTOL Concepts presented its plan for the Epiphany Transporter, a vertical take-off, and landing (VTOL) vehicle that is capable of a top speed of 160 mph but generates less than 55 decibels of noise- which is somewhere between the volume of steady rainfall and normal human conversation. The company says the Epiphany is about the size of a Tesla Model S and is designed ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... recognized exports. Today, K-Hip-hop has also taken the country by storm. TV programs like “Show Me the Money” and HipHopPlaya have enabled hip-hop music to go mainstream in South Korea. Gen Alphas are getting in on the act too, with rising artists such as middle schooler Yuleum, who says his influences are mostly from the West, but it’s the rappers in his home country who have opened up the path for young artists like him. - LEO REICH, UK GEN Z COMEDIAN - In the UK, 81% of Gen Z agree that pop culture ...