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VIRAL NEWS: OLIVIA RODRIGO’S FUND 4 GOOD, LADY GAGA MEETS FORTNITE, & WILLY WONKA FIASCO

... , has been dominating the online conversation for the past couple of days. Her charisma hooked us since the introduction and first video of her playlist named “Who TF did I marry” and viewers couldn’t stop watching once they started. POVs, recaps, and commentary has taken over the clock app proving once again that there’s nothing more interesting than a detailed step-by-step story with a great narrator. Hope you get your London trip, Reesa! - THE CAITLIN CLARK EFFECT - Women in sports have become ...

VIRAL NEWS: SPOTIFY'S WRAPPED, MATT RIFE DRAMA, AND DOLLY PARTON

... , mainly young women. Rife then crushed his image even further when his response to the outrage was jokingly directing people to his “apology”, a link to a website that sells helmets for people with special needs. Most of the criticism comes not because of the topic he’s joking about but because of the poor execution of his comedy. As a comic that built his career on the back of TikTok views, fans are feeling betrayed by this pivot towards a misogynistic flat comedy that’s not what they signed up for ...

THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... vertical and how they have changed since the first time we talked about them. These are a few of the brands that are resonating with our drivers: - QUEEN COSMETICS + TIKTOK SHOP - Latina-owned beauty brand, Queen Cosmetics, has seen significant growth and audience reach by utilizing TikTok Shop and Shop Ads. TikTok Shop is Queen Cosmetics’ #1 sales platform, targeting women ages 18-44. Their dynamic and interactive TikTok Shop Ads are shoppable in-feed and drive traffic to their Shop and LIVE shopping ...

VIRAL NEWS: KIM K’S OFFICE, MEAN GIRLS, & ORANGE PEEL THEORY

... - At Cassandra, we continue to learn and uncover the nuances of Gen Z’s specific sense of humor and comedic language. This week’s viral news highlights the ways in which young people are unamused by “low hanging fruit” jokes - they have higher expectations for what makes something funny. For example, it’s no surprise Jo Koy’s jokes about Taylor Swift and Barbie received little enthusiasm among an audience celebrating record-breaking achievement for women over the past year. Sexist and uneducated ...

BREAST CANCER AWARENESS MONTH

... Ball's PUMA MB.01s with a Breast Cancer Awareness theme can find them available through PUMA and select retailers. - TOUCH - Black women face a 40% higher risk of dying from breast cancer than White women, with the lowest survival rate among racial/ethnic groups. TOUCH, The Black Breast Cancer Alliance, aims to boost life-saving research and to unite the breast cancer community to eliminate Black Breast Cancer. Raising further awareness amongst today’s young people, their HBCU intern program uses ...

LET’S TALK ABOUT SEX

... salt soaks, and all-natural arousal support gummies. Notably, these gender-inclusive products have achieved a significant milestone by becoming available at Sephora, signifying how mainstream the intimate care market is becoming. - PLAYGROUND - Playground, an emerging brand in the realm of sexual wellness, is on a mission to promote sexual well-being and intimate care products tailored for women. The brand recently enlisted Christina Aguilera, known for her bold expression of sexuality in music and ...

VIRAL NEWS: HOLLYWOOD AUCTIONS, THE ROMAN EMPIRE & ASSAULT ALLEGATIONS

... , searches for Roman Empire have reached a 10-year high on Google in the U.S., and women on TikTok have recorded conversations with men, leading to over a billion views for the hashtag #RomanEmpire. People are clearly curious about the reasons behind this phenomenon, and similar to other gendered TikTok trends like "girl dinner" and "girl math," some historians suggest that Western societies have historically emphasized aspects of Roman history associated with masculinity and heroism, possibly explaining ...

DESIGNER DISPENSARIES

... collaborations with local brands alongside Gotham-branded products, apparel, and lifestyle items. Additionally, the mezzanine space hosts exhibitions and events featuring New York artists. - WYLLOW - Wyllow, the brainchild of Camille Roistacher and designed by Space Objekt, known for its immersive art installations, is a unique 300 sq ft micro-dispensary located in a former Los Angeles hair salon. This ethereal space places a strong emphasis on supporting women-led, underrepresented, minority-owned, and ...

TROPHY WIVES ARE TRENDING

... The Daphne Sullivan Fan Club TikTok’s #TrophyWife hashtag, which has more than 305M views, is filled with videos of women documenting their daily routines, sharing their dreams of quitting their jobs and finding someone to pay the bills. This countertrend coming on the heels of the demise of the Girl Boss has deep roots. From The Kardashians to the Real Housewives of wherever to White Lotus, pop culture continues to be obsessed with women living the good life. New brands of trophy wives are ...