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TROPHY WIVES ARE TRENDING

... The Daphne Sullivan Fan Club TikTok’s #TrophyWife hashtag, which has more than 305M views, is filled with videos of women documenting their daily routines, sharing their dreams of quitting their jobs and finding someone to pay the bills. This countertrend coming on the heels of the demise of the Girl Boss has deep roots. From The Kardashians to the Real Housewives of wherever to White Lotus, pop culture continues to be obsessed with women living the good life. New brands of trophy wives are ...

More than Cookie Sales

... brand collaborations, the Girl Scouts have advocated for women, minorities, and make a priority of giving back to their communities. Let’s take a peek at what the Girl Scouts have been up to lately. - Food Beauty Cookie Scents - Girl Scouts smell even sweeter! To celebrate this seminal institution that is the Girl Scouts, personal care brand Native has launched a limited-edition collection of personal care products inspired by everyone's favorite Girl Scout Cookies. Think Caramel Coconut, Trefoils® ...

LET’S TALK ABOUT SEX

... salt soaks, and all-natural arousal support gummies. Notably, these gender-inclusive products have achieved a significant milestone by becoming available at Sephora, signifying how mainstream the intimate care market is becoming. - PLAYGROUND - Playground, an emerging brand in the realm of sexual wellness, is on a mission to promote sexual well-being and intimate care products tailored for women. The brand recently enlisted Christina Aguilera, known for her bold expression of sexuality in music and ...

VIRAL NEWS: SPOTIFY'S WRAPPED, MATT RIFE DRAMA, AND DOLLY PARTON

... , mainly young women. Rife then crushed his image even further when his response to the outrage was jokingly directing people to his “apology”, a link to a website that sells helmets for people with special needs. Most of the criticism comes not because of the topic he’s joking about but because of the poor execution of his comedy. As a comic that built his career on the back of TikTok views, fans are feeling betrayed by this pivot towards a misogynistic flat comedy that’s not what they signed up for ...

MAY THE 4TH BE FEMALE

... been prevalent, fueling gender stereotypes, fangirls have had a bad rap. However, with social media changing how we interact with many subcultures, girls, and women have leveraged their passion into genuine social power. Today, we’re looking at three fandoms creating intentional space for females. - FANGIRLIFICATION OF FORMULA 1 - Formula 1 is often viewed as an elitist sport, and the entities behind the sport are not always the most accepting of new enthusiasts. However, the sport has suddenly ...

VIRAL NEWS: HOLLYWOOD AUCTIONS, THE ROMAN EMPIRE & ASSAULT ALLEGATIONS

... , searches for Roman Empire have reached a 10-year high on Google in the U.S., and women on TikTok have recorded conversations with men, leading to over a billion views for the hashtag #RomanEmpire. People are clearly curious about the reasons behind this phenomenon, and similar to other gendered TikTok trends like "girl dinner" and "girl math," some historians suggest that Western societies have historically emphasized aspects of Roman history associated with masculinity and heroism, possibly explaining ...

VIRAL NEWS: KIM K’S OFFICE, MEAN GIRLS, & ORANGE PEEL THEORY

... - At Cassandra, we continue to learn and uncover the nuances of Gen Z’s specific sense of humor and comedic language. This week’s viral news highlights the ways in which young people are unamused by “low hanging fruit” jokes - they have higher expectations for what makes something funny. For example, it’s no surprise Jo Koy’s jokes about Taylor Swift and Barbie received little enthusiasm among an audience celebrating record-breaking achievement for women over the past year. Sexist and uneducated ...

TAX DAY TOOL$

... taxes and empowering them to take control of their finances whether they are a college athlete or a student working part-time.— Samuel, 22, OH (Cassandra Collective) - SECRET DEODORANT - With April also lending itself to Financial Literacy Month, Secret Deodorant wants to help Gen Z women stop sweating their finances by introducing a multi-year financial empowerment initiative that provides 1 million young women with access to in-depth financial courses and training resources developed and led by ...

VIRAL NEWS: OLIVIA RODRIGO’S FUND 4 GOOD, LADY GAGA MEETS FORTNITE, & WILLY WONKA FIASCO

... , has been dominating the online conversation for the past couple of days. Her charisma hooked us since the introduction and first video of her playlist named “Who TF did I marry” and viewers couldn’t stop watching once they started. POVs, recaps, and commentary has taken over the clock app proving once again that there’s nothing more interesting than a detailed step-by-step story with a great narrator. Hope you get your London trip, Reesa! - THE CAITLIN CLARK EFFECT - Women in sports have become ...