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The Role of Connection in Consumers' Lives Today

... everything is harder for their generation, from purchasing a home to affording college. And they are also more likely to say that making friends and developing relationships is more difficult for them today.Earlier this spring, Cassandra launched a groundbreaking study with our partner, World of Good Brands, designed to explore how young people feel about connections with each other. And the findings were fascinating. Gen Zs are craving the opportunity to connect with others in real life. The after ...

Viral News: Donut Day, Olympic Excitement, and a Soda Shake-up!

... Cassandra in our Future of Work report, her generation’s work ethic is all about “breaking the cycle of being used and abused. No longer believe that the American dream can be achieved through hard work.” (Laura, she/her, 24, TX). - Words with Friends - The Friend Dictionary (or “BFF Dictionary”) is the secret language that only best friends can share. Private, secret shared words (some real, many that are made up) between friends are now getting wider visibility as this trend has captured millions of ...

Let’s Play

... , we share a few marketplace examples from this report. - snapchat's latest campaign - Snapchat ‘s most recent campaign highlights the importance of real connections with others, over more “friends” on social media. Snap dubs itself a camera company since “Snapchat opens to a camera, and not a feed of content, so we can share our perspective easily with those who matter most to us.” With this ad we see a push for creating further, unfettered, and genuine connections with others that lead to joy and ...

FOUR FOR ‘24

... someone "fun, likable, young, and in touch with online trends." It’s no surprise that this late night offering is ready to switch things up, and that it’s time to appeal to a new generation and demographic of viewers - and Gen Zs are here for it! - BUMBLE FOR FRIENDS - While technology can be one of the causes of loneliness for Gen Z, it can also be one of the cures. For people looking to create new friendships, Bumble has an answer. Back in July, the dating app announced a separate app called “Bumble ...

Viral News: MrBeast on Prime, Quiet on Set, JLo Backlash

... (or save) their money in an attempt to remove awkward conversations with friends and family. - “Soft Saving” - Another TikTok trend embraced by younger generations is called “soft saving” - putting less money into the future and using more of it for the present. Gen Z is leading the “soft saving” trend. Intuit’s Prosperity Index reports that nearly 3 out of 4 Gen Zs say the current economy makes them hesitant to set up long-term goals and 2 out of 3 say they’re not sure they’ll ever have enough ...

Spring Cleaning

... want to spend (or save) their money in an attempt to remove awkward conversations with friends and family. - “Soft Saving” - Another TikTok trend embraced by younger generations is called “soft saving” - putting less money into the future and using more of it for the present. Gen Z is leading the “soft saving” trend. Intuit’s Prosperity Index reports that nearly 3 out of 4 Gen Zs say the current economy makes them hesitant to set up long-term goals and 2 out of 3 say they’re not sure they’ll ever ...

FOOD INSPIRED BEAUTY

... tones. - MARTINI MAKEUP - Popular on the celeb circuit with people such as Christina Aguilera, Martini Makeup stands for that feminine, luxurious feel and energy that you have when enjoying a dirty martini cocktail at the bar with your friends. Makeup artist Claudia Neacsu, whose TikTok makeup tutorial received nearly 843K views since it was posted in August has been at the helm of this new look for celebratory moments. Suggesting it as more of a dramatic look rather than a daytime go-to, the ...

INCLUSION ONSCREEN

... , Mixmups is a new series about three friends – Pockets the bear who is partially sighted, wheelchair user Giggle the cat, and Spin the rabbit – who transport themselves on playful adventures along with their guardian, the comical trunk-beaked Lucky Loover Bird. Within each episode, they place toys and objects into a blue mixing box, add some sparkles, and, using their magical wooden spoon, “Mix up the magic.” The show – is a celebration of children’s love of play, mixing things up, and the power of ...