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VIRAL NEWS: TIME TRAVELERS

... A peek into the topics buzzing at CassandraClosing the month with our weekly roundup of viral news. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. From a collective true crime investigation, passing through unexpected brand collaborations, and ending with some heartwarming surprises, this week is a prolific one! So, let’s not waste any more time and jump into this edition of Viral News! ...

ACCEPT & RESPECT

... Gen Zs Celebrating Diversity Month Here at Cassandra, we’ve seen that 47% of Gen Z are the most diverse generation compared to their older counterparts. Yet, 50% of Gen Alpha are gearing up to be a diverse majority generation for the first time. Religion is often a dimension for diversity that doesn’t get much attention in today's polarizing landscape - which makes sense as studies suggest that 34% of Gen Z are religiously unaffiliated. However, although today’s youth has had entirely different ...

STUDENT LOAN RESTART

... % of Gen Zs believe college isn't worth getting into debt for, and a mighty 74% wish they could test the college waters before diving in financially. But that's not all – GoBankingRates shared another perspective. Over 20% of Gen Z are considering community college as an alternative, and an impressive 62% are already putting money aside for higher education, showing their determination to pave their own way. With 62% of Gen Zs feeling guilty when they spend a lot of money on themself, check out ...

PARENTAL ADVISORY

... with his “impulsive outbursts,” conceivably, in an attempt to raise good humans. - PARENTS DECODING GEN Z - Gen Z slang can sound like a foreign language to older generations—and often, when people attempt (and fail) to use it correctly, it can be more embarrassing than flattering. However, in an effort to connect with their kids, parents are taking it upon themselves to find some common ground and stay up to speed- with some entertaining outcomes. Amassing over 61K views on his Gen Z vocab video ...

THE ERAS OF SHARED FANDOM

... . Consequently, Squishmallows have captured the hearts of individuals of all ages, especially Millennial parents and now Gen Z, who actively seek products that evoke nostalgia from their youth and offer solace in a world filled with chaos.— Victor, 17, IL (Cassandra Collective) - FANDOMS DISCOVERED TOGETHER - THE BARBIE MOVIE - The 2023 Barbie movie sparked a newfound love for Barbie among fans of all ages, redefining the iconic doll as a symbol of empowerment and societal critique and, as such, has ignited ...

Spilling the Tea

... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. - HIIT the gym - First ...

VIRAL NEWS: SPOTIFY'S WRAPPED, MATT RIFE DRAMA, AND DOLLY PARTON

... . In recent days, @manyfacesofchicago, a plastic surgeon with a big TikTok following, made a joke insinuating he had made the perfect jaw in a comedian that got canceled. Matt Rife commented in the post “Lying about medical history is illegal, just FYI” and users are calling him out about not being able to take a joke. Reminder to comedians that Gen Z will always be funnier! - DON’T MESS WITH DOLLY - Country music icon Dolly Parton found herself at the center of a fashion controversy, sparking ...

GOOD GETTERS

... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...