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CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... Learning from those in the field We recently hosted our annual Cassandra Sessions event, That’s So Aesthetic – the Gen Z Vibe and Its Reverberation in the Market. Today, we bring you a closer look at one of the event's highlights: our creators’ panel. Coming from the worlds of visual storytelling, sustainable fashion, music, and art, these creators talked about the role aesthetics play in their crafts and shared how this translates into their connection with their customers and followers ...

THE ERAS OF SHARED FANDOM

... . Consequently, Squishmallows have captured the hearts of individuals of all ages, especially Millennial parents and now Gen Z, who actively seek products that evoke nostalgia from their youth and offer solace in a world filled with chaos.— Victor, 17, IL (Cassandra Collective) - FANDOMS DISCOVERED TOGETHER - THE BARBIE MOVIE - The 2023 Barbie movie sparked a newfound love for Barbie among fans of all ages, redefining the iconic doll as a symbol of empowerment and societal critique and, as such, has ignited ...

STUDENT LOAN RESTART

... % of Gen Zs believe college isn't worth getting into debt for, and a mighty 74% wish they could test the college waters before diving in financially. But that's not all – GoBankingRates shared another perspective. Over 20% of Gen Z are considering community college as an alternative, and an impressive 62% are already putting money aside for higher education, showing their determination to pave their own way. With 62% of Gen Zs feeling guilty when they spend a lot of money on themself, check out ...

VIRAL NEWS: SPOTIFY'S WRAPPED, MATT RIFE DRAMA, AND DOLLY PARTON

... . In recent days, @manyfacesofchicago, a plastic surgeon with a big TikTok following, made a joke insinuating he had made the perfect jaw in a comedian that got canceled. Matt Rife commented in the post “Lying about medical history is illegal, just FYI” and users are calling him out about not being able to take a joke. Reminder to comedians that Gen Z will always be funnier! - DON’T MESS WITH DOLLY - Country music icon Dolly Parton found herself at the center of a fashion controversy, sparking ...

The Great Re-port on Work

... landscape. - The Great Re-port on Work - In this month's The Great Re-port on Work, available exclusively to subscribers, Cassandra set some boundaries, and went hustling on the side to uncover how Gen Z strives for emotional, professional, and financial success while not defining themselves by their work. Here, we’re offering a sneak peek of the report by spotlighting three brands changing how Gen Zs support their entry into the workforce. - JIPE - Jipe is a new job search app designed exclusively to ...

Let’s Play

... happiness. - scrabble together - Scrabble Together was released in Europe earlier this month as a less intimidating version of the game that launched nearly 75 years ago. The team at Scrabble set out to create a more inclusive game that would bring people together. While the game has not yet been released in the U.S., Gen Z has particularly raised interest in this type of game, and will be interesting to see if the U.S. side of the Scrabble team give in to demands and introduce this new version across ...

PARENTAL ADVISORY

... with his “impulsive outbursts,” conceivably, in an attempt to raise good humans. - PARENTS DECODING GEN Z - Gen Z slang can sound like a foreign language to older generations—and often, when people attempt (and fail) to use it correctly, it can be more embarrassing than flattering. However, in an effort to connect with their kids, parents are taking it upon themselves to find some common ground and stay up to speed- with some entertaining outcomes. Amassing over 61K views on his Gen Z vocab video ...