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Spring Cleaning

... want to spend (or save) their money in an attempt to remove awkward conversations with friends and family. - “Soft Saving” - Another TikTok trend embraced by younger generations is called “soft saving” - putting less money into the future and using more of it for the present. Gen Z is leading the “soft saving” trend. Intuit’s Prosperity Index reports that nearly 3 out of 4 Gen Zs say the current economy makes them hesitant to set up long-term goals and 2 out of 3 say they’re not sure they’ll ever ...

TRAVELING WITH PRIDE

... this valuable resource. — Tristan Marra, Vice President of Research & Reports, GLAAD - MISTERB&B - As a brand already at the forefront of creating an inclusive environment for its clientele, Misterb&b is a travel and social networking website that connects LGBTQ+ travelers with friends of the community who have rooms available. As the name suggests, Misterb&b started with a focus on gay people. Still, the company says that it wants to become an inclusive platform for the LGBTQ+ community and was ...

WOOF FOR NATIONAL DOG DAY!

... residents. The bar has been raised by those who expect their residence to furnish a high level of support for their furry friends. The priorities include doggy daycare, private dog parks nearby, a dedicated dog room with external access with a sleeping area, a low wash basin, and underfloor heating. Plus, walk-in dog showers are the new must-have for many house-proud dog owners.— Gwen, 19, NC (Cassandra Collective) - TAIL-BLAZING FASHION - The global pet clothing market is expected to be worth $7B by ...

WHAT’S YOUR ENNEAGRAM?

... others on their self-discovery journey through workshops and resources. - SMILE DATING TEST - With over 20M views, TikTok users are uncovering their dating personalities through the trending smile dating test on the platform. The quiz aims to “find out your dating style with a smiley character,” and users have been sharing their results in videos via TikTok so they can discuss and compare with friends and followers. Taking the test is simple and requires answering 12 questions via a website, where ...

LET’S GET OUR PROM ON

... Celebrating Prom Season 2023 style You only get one senior prom, one of your last chances to celebrate with your friends and classmates. Across the nation, preparations are underway in various ways to help young people safely celebrate and put “Prom” front and center in the last moments of the high school experience. This year, Gen Z continues to break down stereotypes, opening up Prom to students of all abilities, gender identities, and sexual orientations. Showcasing sustainable, ethical, and ...

AROMANTIC ADVOCACY

... -identifying friends. - THE A’s OF AROMANTICISM - ACE: Refers to someone who identifies as asexual ARO: Refers to someone who identifies as aromantic AROACE: Aromantic asexual, often shortened to aroace or aro ace, is a term that refers to an individual who is both aromantic/aro-spec and asexual/ace-spec. Aroace can be used for any individual who identifies with both spectrums. AROMANTIC SPECTRUM The Aromantic Spectrum or Aromantic Umbrella is a group of romantic orientations that all fall under the ...

LUXURY BRANDS DESIGNING FOR GEN Z

... jewelry space. Each piece is traceable and verifiable thanks to the Aura Consortium Blockchain, which also allows customers to verify the authenticity of the designs.— Samuel, 22, OH (Cassandra Collective) - VERSACE AND DUA LIPA - Jumping on both the nostalgia and Barbiecore bandwagon, fashion friends Dua Lipa and Donatella Versace launched their see-now, buy-now “La Vacanza” collection to a younger generation. The collection revisits decades-old styles and silhouettes from the renowned house ...

HAPPY (ANTI) VALENTINE'S DAY 2023

... a get-together with friends or even purchasing an “anti-Valentine’s Day” gift. So, in the spirit of anti-valentines day, we’re giving a shout-out to those brands who are putting their own spin on February 14th. - WHO GIVES A CRAP - For those of us who would prefer to ignore the holiday and avoid romantic cliches of pink and red, roses and candy hearts along with an ex or two, toilet paper company Who Gives a Crap, known for donating 50% of its profits to help build toilets and improve ...

SOCIAL LADDER

... conversation. - BEREAL - BeReal’s App Store description says everything you need to know: "BeReal won't make you famous,” it states. “If you want to become an influencer you can stay on TikTok and Instagram." The anti-filter, anti-curation, and, yes, anti-influencer app just wants you to connect with your real friends in an authentic way. The app sends users a push notification once a day, at random times, and tasks them with capturing that exact moment using both their front- and back-facing cameras ...