648 results for '"social media"'
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CONSIDER ME INFLUENCED

... Cassandra’s latest report is hereIn recent years, 52% of global Gen Zs have become MORE interested in social media influencers, and today, it’s clear that the influencer scene is not just a passing trend. It has evolved into three key influencer types, and each plays a different role in the lives of young people.While one group has the ability to reach the masses with one post, thus helping with brand and product discovery, another group will have earned greater trust and can influence actual ...

PARENTAL ADVISORY

... The pros and cons of dialing up the parent squad Whether they’re impersonating their kids or joking about the exhausting, chaotic, and totally magical experience of looking after their little humans, as uncovered in Cassandra’s recent Parents On Board report, 64% of Millennial parents tell us that parenting content on social media helps them feel more supported. In fact, 69% of moms are specifically leaning into their “digital village” because valuable conversations about parenting are ...

THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... Cassandra’s latest report is availableIn 2021 we at Cassandra introduced our Gen Z segmentation, and now, 3 years later we decided to jump right back at it with some updates and more category-specific exploration. From Health & Wellness, to Social Media habits, passing through Finance and Food & Beverages, in this month's The Gen Z Roadmap report —available exclusively to Cassandra membership clients— we take it one stop at a time in the journey to discover the segments that are driving each ...

KIDS LIVING THE LUXE LIFE

... lifestyle on social media. Read on to live vicariously through a few of these fashion-loving Alphas who are living large. - THE BILLIONAIRE'S DAUGHTER - She's just ten years old but already has a collection of designer handbags and a stash of fine jewelry most of us can only dream of. Moo Abraham, who goes by “the billionaire’s daughter” on social media, is a moniker she earned last year after going viral with a video in which she detailed the cost of all items that made up her outfit, including a ...

VIRAL NEWS: LIZZO’S LABOR DISPUTE, CARDI B, & HUMAN BEARS

... suit. Visitor numbers at Hangzhou Zoo have gone up by 30% to around 20k a day since a video of the Malayan Sun bear named Angela became a trending topic on Chinese social media over the weekend. However, the Zoo subsequently made a statement across social media appearing to deny the accusations."Some people think I stand like a person," the statement, which was written from the animal's perspective, read. "It seems you don't understand me very well," it continued. The zoo's statement was widely ...

CONCERT CONNECTIONS

... are gaining huge traction that signals a wide range of information to other fans, such as knowledge and interests within the fandoms. Ahead, we put three examples on center stage. - TAYLOR SWIFT: FRIENDSHIP BRACELETS - During the Eras stadium tour, making and trading colorful, beaded friendship bracelets was an essential part of the concert experience for Switifies. Fans took to social media all summer to show off their arms full of fun bracelets that make references to various Swift songs, album ...

VIRAL NEWS: BARBIE OSCAR NOMINATIONS, GEN Z’S ACCELERATED AGING, & MRBEAST GIVES IN TO X

... young adults as the cause of early aging. Others believe the latest beauty trends, like use of anti-aging serums, botox injections, and plastic surgeries play a role. @jordan_the_stallion8 makes the case that due to the stressors felt by his generation, “Millennials look way younger for their age, while Gen Z looks way older for their age”. Gen Z’s newfound preoccupation with aging can be correlated with being the generation “raised on social media” who are “uniquely ambushed” by social influence ...

BACK-TO-SCHOOL AESTHETICS

... The latest on campus cool looks What one’s back-to-school aesthetic signals plays a significant role in capturing the attention of incoming students, reflecting current trends, and creating emotional connections In fact, 71% of Gen Zs tell us that they are MORE likely to buy a product for back-to-school that they’ve seen on social media, and searches for inspo on TikTok alone amongst the #backtoschool, #backtoschoolclothinghaul, and #schoolsupplies videos are collectively garnering over 28B ...

THE ERAS OF SHARED FANDOM

... "new" Beatles song, emerging 60 years after Beatlemania's dawn. Powered by AI, this release reunites all four original Beatles, sparking a resurgence among veteran and new Beatles fans, thanks to social media, fostering a unique intergenerational bond through the timeless appeal of The Beatles music. Conversely, amidst the complex world of fandoms, the release has also re-ignited discourse about John Lennon, and for many Gen Zs, in this case, nostalgia is not the lens they see through, as the ...