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Highlights from SXSW 2024

... shocked the sports world with a crazy wager. In 2022, he bet $5 million on the Bengals to win the Super Bowl again the LA Rams, which did not happen. - Women’s March Madness - Anticipation around the women’s March Madness tournament is at an all time high, in part due to the excitement surrounding Iowa’s Caitlin Clark. This season, Clark’s performance contributed to recording breaking attendance for NCAA women’s basketball. Social media has also contributed to promoting storylines of certain players ...

VIRAL NEWS: LIZZO’S LABOR DISPUTE, CARDI B, & HUMAN BEARS

... suit. Visitor numbers at Hangzhou Zoo have gone up by 30% to around 20k a day since a video of the Malayan Sun bear named Angela became a trending topic on Chinese social media over the weekend. However, the Zoo subsequently made a statement across social media appearing to deny the accusations."Some people think I stand like a person," the statement, which was written from the animal's perspective, read. "It seems you don't understand me very well," it continued. The zoo's statement was widely ...

Breaking the Rules

... . - Naomi Osaka - This tennis superstar is a force to be reckoned with, both on and off the court. Not only is she a two-time Grand Slam champion, but she's also a vocal advocate for mental health awareness and racial justice. Her powerful use of social media platforms and her courage to speak up for what she believes in make her an inspiration to millions. - Eileen Gu - This Chinese-American freestyle skiing sensation made history by becoming the first athlete to win three medals in freestyle skiing at ...

CONCERT CONNECTIONS

... are gaining huge traction that signals a wide range of information to other fans, such as knowledge and interests within the fandoms. Ahead, we put three examples on center stage. - TAYLOR SWIFT: FRIENDSHIP BRACELETS - During the Eras stadium tour, making and trading colorful, beaded friendship bracelets was an essential part of the concert experience for Switifies. Fans took to social media all summer to show off their arms full of fun bracelets that make references to various Swift songs, album ...

KIDS LIVING THE LUXE LIFE

... lifestyle on social media. Read on to live vicariously through a few of these fashion-loving Alphas who are living large. - THE BILLIONAIRE'S DAUGHTER - She's just ten years old but already has a collection of designer handbags and a stash of fine jewelry most of us can only dream of. Moo Abraham, who goes by “the billionaire’s daughter” on social media, is a moniker she earned last year after going viral with a video in which she detailed the cost of all items that made up her outfit, including a ...

BACK-TO-SCHOOL AESTHETICS

... The latest on campus cool looks What one’s back-to-school aesthetic signals plays a significant role in capturing the attention of incoming students, reflecting current trends, and creating emotional connections In fact, 71% of Gen Zs tell us that they are MORE likely to buy a product for back-to-school that they’ve seen on social media, and searches for inspo on TikTok alone amongst the #backtoschool, #backtoschoolclothinghaul, and #schoolsupplies videos are collectively garnering over 28B ...

PARENTS ON BOARD

... Day - just around the corner, we’re sharing a sneak peek at Cassandra's latest report as we take a minute to sittervise and discover three brands helping Millennial parents navigate this pendulum of parenthood. - FOOTPRINT - With the current discourse growing on compensating and protecting children whose parents use them for content on social media, Footprint has launched at just the right time. The newly launched sharing platform feels surprisingly like posting on social media, except that users ...

THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... Cassandra’s latest report is availableIn 2021 we at Cassandra introduced our Gen Z segmentation, and now, 3 years later we decided to jump right back at it with some updates and more category-specific exploration. From Health & Wellness, to Social Media habits, passing through Finance and Food & Beverages, in this month's The Gen Z Roadmap report —available exclusively to Cassandra membership clients— we take it one stop at a time in the journey to discover the segments that are driving each ...

HUMAN TRAFFICKING PREVENTION MONTH

... exiting sex trafficking reintegrate into their communities through micro-entrepreneurship and, ultimately, economic empowerment. - UNITED AGAINST HUMAN TRAFFICKING - According to this Texas-based nonprofit, 55% of domestic minor victims of sex trafficking between the ages of 7 and 11 years are recruited through social media. UAHT aims to change that by offering a wide variety of programming geared towards young people, including Social Media Safety Workshops that teach youth how to stay safe as our ...