Breaking the Rules Mar 05, 2024 ... . - Naomi Osaka - This tennis superstar is a force to be reckoned with, both on and off the court. Not only is she a two-time Grand Slam champion, but she's also a vocal advocate for mental health awareness and racial justice. Her powerful use of social media platforms and her courage to speak up for what she believes in make her an inspiration to millions. - Eileen Gu - This Chinese-American freestyle skiing sensation made history by becoming the first athlete to win three medals in freestyle skiing at ...
PARENTAL ADVISORY Aug 29, 2023 ... The pros and cons of dialing up the parent squad Whether they’re impersonating their kids or joking about the exhausting, chaotic, and totally magical experience of looking after their little humans, as uncovered in Cassandra’s recent Parents On Board report, 64% of Millennial parents tell us that parenting content on social media helps them feel more supported. In fact, 69% of moms are specifically leaning into their “digital village” because valuable conversations about parenting are ...
VIRAL NEWS: LIZZO’S LABOR DISPUTE, CARDI B, & HUMAN BEARS Aug 04, 2023 ... suit. Visitor numbers at Hangzhou Zoo have gone up by 30% to around 20k a day since a video of the Malayan Sun bear named Angela became a trending topic on Chinese social media over the weekend. However, the Zoo subsequently made a statement across social media appearing to deny the accusations."Some people think I stand like a person," the statement, which was written from the animal's perspective, read. "It seems you don't understand me very well," it continued. The zoo's statement was widely ...
KIDS LIVING THE LUXE LIFE Sep 11, 2023 ... lifestyle on social media. Read on to live vicariously through a few of these fashion-loving Alphas who are living large. - THE BILLIONAIRE'S DAUGHTER - She's just ten years old but already has a collection of designer handbags and a stash of fine jewelry most of us can only dream of. Moo Abraham, who goes by “the billionaire’s daughter” on social media, is a moniker she earned last year after going viral with a video in which she detailed the cost of all items that made up her outfit, including a ...
CONCERT CONNECTIONS Aug 28, 2023 ... are gaining huge traction that signals a wide range of information to other fans, such as knowledge and interests within the fandoms. Ahead, we put three examples on center stage. - TAYLOR SWIFT: FRIENDSHIP BRACELETS - During the Eras stadium tour, making and trading colorful, beaded friendship bracelets was an essential part of the concert experience for Switifies. Fans took to social media all summer to show off their arms full of fun bracelets that make references to various Swift songs, album ...
THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION Jan 30, 2024 ... Cassandra’s latest report is availableIn 2021 we at Cassandra introduced our Gen Z segmentation, and now, 3 years later we decided to jump right back at it with some updates and more category-specific exploration. From Health & Wellness, to Social Media habits, passing through Finance and Food & Beverages, in this month's The Gen Z Roadmap report —available exclusively to Cassandra membership clients— we take it one stop at a time in the journey to discover the segments that are driving each ...
VIRAL NEWS: BARBIE OSCAR NOMINATIONS, GEN Z’S ACCELERATED AGING, & MRBEAST GIVES IN TO X Jan 26, 2024 ... young adults as the cause of early aging. Others believe the latest beauty trends, like use of anti-aging serums, botox injections, and plastic surgeries play a role. @jordan_the_stallion8 makes the case that due to the stressors felt by his generation, “Millennials look way younger for their age, while Gen Z looks way older for their age”. Gen Z’s newfound preoccupation with aging can be correlated with being the generation “raised on social media” who are “uniquely ambushed” by social influence ...
BACK-TO-SCHOOL AESTHETICS Aug 10, 2023 ... The latest on campus cool looks What one’s back-to-school aesthetic signals plays a significant role in capturing the attention of incoming students, reflecting current trends, and creating emotional connections In fact, 71% of Gen Zs tell us that they are MORE likely to buy a product for back-to-school that they’ve seen on social media, and searches for inspo on TikTok alone amongst the #backtoschool, #backtoschoolclothinghaul, and #schoolsupplies videos are collectively garnering over 28B ...
PARENTS ON BOARD May 01, 2023 ... Day - just around the corner, we’re sharing a sneak peek at Cassandra's latest report as we take a minute to sittervise and discover three brands helping Millennial parents navigate this pendulum of parenthood. - FOOTPRINT - With the current discourse growing on compensating and protecting children whose parents use them for content on social media, Footprint has launched at just the right time. The newly launched sharing platform feels surprisingly like posting on social media, except that users ...