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THE PIVOT TO AUTHENTIC SOCIAL NETWORKS

... Youth seek alternative social media apps Is your social media feeling a bit cluttered lately, with influencers and brands taking up feeds, explore pages, and stories–making it harder to see what your actual friends are up to? You’re not alone. Teens and young adults are lamenting that social media has become more media than social. With Facebook expected to experience its lowest annual growth rate to date, and Gen Z and Millennials continuing to question the motivation of big tech corporations ...

VIRAL NEWS: CONGRESSIONAL MESS, MORPHE'S MYSTERY, & GEN Z-FICATION OF MOMS

... complaining on social media about being laid off right before the holidays using the hashtag #JusticeForMorpheEmployees. The many users who supported the movement and condemned the brand for its treatment of employees were not that shocked to discover through Morphe's Twitter announcement about the permanent closure of all US stores. It has been a rough year for the makeup retailer after being negatively affected by the partnerships with influencers that now have a questionable reputation for Gen Zs, like ...

A VERY VIRAL CHRISTMAS

... The hottest holiday finds of 2022This year, holiday retail sales are predicted to jump to $960 billion, according to the National Retail Federation, up from a record $889 billion in 2021. At the same time, consumers are cutting back on holiday gift buying amid higher inflation. So what are people spending on if not presents? Several hyper-viral holiday products indicate that shoppers are eager to shell out for highly specific, status items that have sparked serious demand due to social media ...

VIRAL NEWS: Oscar Noms, Ticketmaster hearings, & George Santos' lies.

... , and TikTok had a field day with hilariously cringey compilations of senators quoting Taylor Swift songs while interrogating Ticketmaster. But it's not all fun and memes; Gen Z is closely following the investigation that, without a doubt, wouldn't be happening without all the outrage that inundated social media a couple of months ago. Now, Live Nation is apologizing to Swifties, but it might be a bit too late for that. - GEORGE SANTOS LIES - Probably the most unpredictable name in politics today ...