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THE PARADOX OF GEN Z POLITICS

... Esther Kazungu, African parliamentary proceedings have become her TikTok comedy staple. Originally from Kenya, she rose to fame with video sketches of South Africa’s Parliament debates and has since diversified her coverage to proceedings from other countries, such as Kenya, Somalia, Ghana, Namibia, and Malawi. For additional information about this report and how to become a Cassandra Member, please contact michael.corti@cassandra.co or visit us here. ...

Happy 2023! There is More to Cassandra than Meets the Eye!

... On this, the first business day of the New Year, the Cassandra Daily has typically talked about new topics & trends, such as the colors of the year (check) or the trends that we are going to be watching in the year ahead (check), or the words that we think are going to be generating buzz (and, check). So we thought we would dedicate today’s Daily to remind our readers that there is a whole lot more to the Cassandra eye than the Cassandra Daily. Who is Cassandra? We get our name from Greek ...

Viral News: Donut Day, Olympic Excitement, and a Soda Shake-up!

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of the viral news that caught our eye this week. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. - Summer Vacation Trends - Ah, remember the summer of 2022 when we were talking about quiet quitting? Well this summer, it is all about quiet ...

MUSIC TO OUR EARS

... The continued rise of small concerts When asked what she is most looking forward to as society begins to open up, Aleks, 28 from Virginia, told Cassandra, “concerts!!” She explains that pre-pandemic, this is an activity she “used to go to weekly.” While we eagerly wait for festivals like Coachella to come back in 2022, and gear up for EDC and The Governors Ball to welcome back fans later this year, a new kind of outdoor music experience is taking center stage. Community launched and socially ...

IT’S QVC BUT FOR GEN Z

... TalkShopLive, where Walmart held 150 live-shopping events in 2022, and celebrities like Dolly Parton, Oprah Winfrey, and Tim Tebow have gone live. In essence, the platform is a live streaming, social selling online network. Sellers showcase their products via live shows and chat in real-time with customers who, in turn, can purchase with one click on the buy button. The platform and iOS app are full service for sellers - from live show creation to order processing to ease of shipping and payouts. Buyers ...

VIRAL NEWS: BASKETBALL RECORDS BROKEN ALL AROUND & BRADY GOES TO HOLLYWOOD

... his career count to 38,390 points. The previous record holder with 38,387 points, Kareem Abdul-Jabbar, attended the game and participated in the ceremony honoring LeBron's achievement. This triumph was met with applause from players, fans, and fellow athletes, who took to social media to express their admiration for the basketball legend. The #lebronjames tag has over 9.5 Billion views on TikTok, with many highlighting his status as one of the greatest basketball players of all time. - TOM BRADY ...

The Role of Connection in Consumers' Lives Today

... How Brands Can Play Their PartStill recovering from the post-COVID epidemic of loneliness, a mental health crisis, increasing digital consumption, the emergence of Artificial Intelligence and political & economic uncertainty, many people continue to yearn for better, deeper and more meaningful connections. The resulting “Great Connection Deprivation” is leading, especially for Gen Zs, to “joy spending” to fill the gaps. Prior research from Cassandra also established that many Gen Zs feel that ...

GEN Z VALUES & VALUE

... marketplace selling digitally-native brands, was founded by 25-year-old Harvard University graduate Claire Spackman. Through Consumerhaus’ custom-built interface featuring interactive product images and texts, shoppers can navigate either based on categories or via specific brands and their respective propositions. There are also sectors dedicated to brands under the spotlight and discounted products. For additional information about this report and how to become a Cassandra Member, please contact ...