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SANTA IN THE METAVERSE

... with the experiential e-commerce platform Obsess to build out the concept, which is available directly on Tilbury’s website. Users can design their own avatars, right down to skin tone, hair color, and body type; they can also try on and buy makeup from the holiday collection – and a “shop with friends” option allows consumers to recreate the experience of IRL shopping with loved ones, online. There’s also an NFT component that will offer access to exclusive product and beauty experiences. ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... A peek into the topics buzzing at CassandraToday is — in the words of internet icon Rebecca Black — Friday! And as usual, it’s time for our weekly recap of all things viral. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. This week we’re focusing on one specific theme for all of our stories, and that’s March Madness. Sports fan or not, it is undeniable how much of the online discussion this NCAA tournament ...

LUXURY BRANDS DESIGNING FOR GEN Z

... jewelry space. Each piece is traceable and verifiable thanks to the Aura Consortium Blockchain, which also allows customers to verify the authenticity of the designs.— Samuel, 22, OH (Cassandra Collective) - VERSACE AND DUA LIPA - Jumping on both the nostalgia and Barbiecore bandwagon, fashion friends Dua Lipa and Donatella Versace launched their see-now, buy-now “La Vacanza” collection to a younger generation. The collection revisits decades-old styles and silhouettes from the renowned house ...

RECESSION-CORE INFLUENCING

... , most of your followers aren’t looking to buy $30 lip gloss; the content you’re creating has to fit with the times.”, she said. - THE EDUCATORS - For some content creators, this moment is more about education than about what not to buy or what dupes to swap in. Paige Pritchard - a spending coach who shares financial advice, said she chose her career path after blowing her entire $60,000 salary on clothing, beauty, and hair products in the first year after graduating college. Now she’s focused on ...

Young and Fearless

... humorous content that showcases life in the Village. Her videos, which playfully compare the Village to a "Love Island" setting, have garnered millions of views and likes, highlighting the growing influence of social media in sports culture. Athletes are now under pressure from sponsors and federations to share their stories online, and this trend is particularly beneficial for lesser-known sports stars. The Olympic backdrop provides a unique opportunity for these athletes to gain visibility and ...

The Role of Connection in Consumers' Lives Today

... Gen Zs say they feel lonely when they scroll social media. The number one reason for loneliness is not having close friends nearby. And the majority of Gen Zs (60%) say they have a great sense of community with people they know IRL (as opposed to online).With nearly 8 in 10 saying the quality of their life is ultimately impacted by the quality of their connections, it places a large burden on them to meet the right people and foster those relationships over time.The study also found that 69% of ...