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TASTY IN-GAME REWARDS

... Diablo class, to help gamers show off their style. - CHIPOTLE - Keeping it in 2019 for a minute, Chipotle also went all in on in-gaming rewards and launched the Chipotle Challenger Series, an online e-sports competition for popular video game streamers and teams to win cash and a yearlong supply of free burritos. Fast forward to the present day, Chipotle recently announced itself as the official launch partner for the highly anticipated fighting game Street Fighter 6, where players earn in-game ...

OLD SPORT

... ' massive social media followings serve as built-in audiences for the leagues, pretty much guaranteeing success. - STADIUM LIVE - Stadium Live Studios launched with the goal of gamifying sports fandoms, building out what they’ve billed as a “digital playground” for next-gen sports fans. Its flagship product, Stadium Live, is a sports community platform that allows users to do everything from join livestreams to buy digital collectibles to chat with other sports fans. Stadium Live has garnered over ...

FOUR FOR ‘24

... someone "fun, likable, young, and in touch with online trends." It’s no surprise that this late night offering is ready to switch things up, and that it’s time to appeal to a new generation and demographic of viewers - and Gen Zs are here for it! - BUMBLE FOR FRIENDS - While technology can be one of the causes of loneliness for Gen Z, it can also be one of the cures. For people looking to create new friendships, Bumble has an answer. Back in July, the dating app announced a separate app called “Bumble ...

TAKE PRIDE!

... voices and provide consumers with an easy way to access LGBTQ+ content via QR codes. Additionally, for every pack sold, Skittles donates $1 to GLAAD, as featured in Cassandra’s most recent report: Traveling With Pride. - GAME OUT LOUD - NYX PROFESSIONAL MAKEUP - According to makeup brand NYX, nearly 90%of LGBTQ+ gamers have been harassed about their identities online, so to bring awareness to LGBTQ+ bullying in the online gaming world, NYX announced the launch of the ‘Game Out Loud’ pride campaign ...

LEANING INTO LESBIAN’SPIRATION

... , we’re honoring lesbian Gen Z creators using their platforms to showcase unadulterated joy alongside all the nuances and intricacies of being lesbian in 2023. - BECKY DEE - With 1.7M followers on TikTok under the name @iambeckydee, influencer Becky Dundee is breaking down barriers by living as a proud Guyanese-American lesbian. Based in Atlanta, Georgia, 24-year-old Becky is an online comedian and personality who uses her growing platform to educate people on the realities of being queer and ...

CELEB FASHION COLLABS

... and businesswoman Naomi Campbell added "creative director" to her impressive resume, teaming up with online fashion retailer PrettyLittleThing for her Designed by Naomi Campbell collection. Alongside emerging guest designers Victor Anate and Theophilio's Edvin Thompson, the collection, launched during NYFW, aims to challenge fast fashion's disposability. However, this collaboration stirred controversy due to PrettyLittleThing's fast fashion reputation, including allegations of worker exploitation ...

VIRAL (TECH) NEWS: DRONES, THREADS, AUTHORS & AI

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing online. This week we'll take the techy route and talk about all the different battles happening on the various fronts of technology, from AI to drones to the arrival of a new social media platform. This is a viral news edition ...