Consumed Path Mar 27, 2014 ... make me feel special, like I’m making a great decision.SHAWN, 25In this wild west of digital advertising, audiences appreciate brands that market to individuals, not common denominator demographics. It’s up to companies to stay relevant today. They need to push boundaries and pioneer new ways of engaging their audience. They have to communicate with authenticity, transparency, and audacity. They must pay respect to their followers by showing investment in the culture.PATRICK, 23 ...
SKIN YOUTH SECRETS Oct 31, 2023 ... suitable products that could effectively counteract the aging process. However, it's their advertising campaign that has ignited discussions, with a slogan that declares: “GETTING OLD IS GETTING OLD.” - YOUTHFUL INFLUENCERS - The beauty culture embraced by Gen Z and now Gen Alpha can largely be attributed to the inundation of "Get Ready With Me" videos. However, this phenomenon is taking a new turn, with 10-year-old North West sharing her beauty routine through TikTok videos and gossip columns, along ...
REALITY GETS A MAKEOVER Jun 14, 2023 ... quick to point out that to be successful with their cohort they would “[...] have some brands like Clinique, NYX, and Fenty beauty participate.”, “Put more advertising into this event.” And, as Ikram (20) suggests: “Include a lot of virtual beauty using AI (e.g., being able to see how a shade of lipgloss looks on you without trying it on, being able to see how a dark spot corrector could improve your skin).” Today’s Cassandra Daily Insights were collected in June 2023 on the Cassandra Collective ...
BASKETBALL GAME CHANGERS Mar 21, 2023 ... March Madness Slam dunks March Madness is in full swing, college basketball fans across TikTok are fired up over every aspect of the tournament. From fair pay for student-athletes, to how quickly all advertising inventory sold out for the NCAA Division I Women’s Basketball Championship, and then there’s Caitlin Clark taking women's basketball by storm - all racking up over 20M views on videos. With 20% of Gen Z agreeing that creating lifelong fandoms for their school is one of the biggest ...
Happy 2023! There is More to Cassandra than Meets the Eye! Jan 03, 2023 ... specific audience, Cassandra can identify trend signals from the Cassandra Report®, further explore motivations behind nascent trends through qualitative research, and then provide rigorous, custom insights through quantitative research that lead to a deeper understanding of their audience and actionable thought leadership. - Messaging & Communication - At the heart of understanding what type of marketing and advertising is going to most effectively resonate with today’s audiences is the need to be ...