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the "girlfriend effect"

... Women's Hair Removal Gets a Modern MakeoverNot only are there more options than ever before for hair removal (Waxing! Threading! Depilatory creams! At-home lasering!), but there’s significantly more choice around whether or not you choose to do it in the first place. For those who favor hair removal, there’s never been a better time to do it, thanks to a recent rise of female-focused design, easier-to-use products, and better post-shave options that have paved the path for the process to become ...

Black-Inspired Beauty and Style

... TikTok's Role in Inspiring Acts of KindnessPassing the vibe check is all about spreading positivity and good vibes, which can be achieved through small acts of kindness. Traditionally, this involved holding doors open and donating blood, but thanks to platforms like TikTok, new viral methods have emerged to brighten someone's day. Buying flowers, giving compliments to a stranger, or paying for the person behind you in line. TikTok has become a stage for these heartwarming moments, showcasing ...

THE ERAS OF SHARED FANDOM

... , available exclusively to Cassandra membership clients, we dive into how fandoms have become a true family affair as 8 in 10 Millennial parents participate in fandoms with their child(ren) to fulfill needs for escapism, as well as to put them on a path to “cool parent” status. Here we share a few examples from our comprehensive report.— Adrineh, 16, CA (Cassandra Collective) - FANDOMS PASSED DOWN - BEATLEMANIA - A significant Beatles event recently unfolded with the release of "Now and Then," the last ...

THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... events. Most recently, Queen Cosmetics reported increased ROA to 11x for the first two weeks of their campaign that steadied out at 7.4x (well above their 2.5x target). They’ve also experienced an 84% decrease in average CPA compared to non-Shop campaigns. Queen Cosmetics’ video views have climbed to over 1 million, bringing new followers and customers. - BILT RENTERS REWARDS - Bilt Rewards has been taking over different platforms letting everyone know that even though rent is high as ever, Gen Z’s ...

VIRAL NEWS: RECORD-BREAKING GIRL POWER

... A peek into the topics buzzing at CassandraIt’s Friday and that means we’re back with our weekly recap of all things viral, capturing the pulse of trending news that has Gen Z buzzing. This week, we’re highlighting record-breaking girl power in live entertainment - Taylor Swift is Time’s Person of the Year, “Renaissance: A Film by Beyoncé” takes the box office by storm, and Cher becomes the first female artist to have a No. 1 Billboard hit for seven straight decades. Let's dive in! - TAYLOR ...

DESIGNER DISPENSARIES

... Inviting spaces for the canna-curiousIn Cassandra’s report on Cannabis "Seeing Green" we saw how Gen Zs attitudes around cannabis consumption were contributing to its mainstreaming. One factor undoubtedly driving this is the innovative approach of designer cannabis dispensaries, reshaping our perceptions and encounters within the cannabis realm. These establishments intertwine art, innovation, and an intimate knowledge of cannabis culture to craft an atmosphere that goes beyond mere ...

BEYOND THE SPREAD

... OFFERING A CREATIVE TAPESTRY OF CELEBRATIONS FOR BLACK HISTORY MONTHTime to celebrate the incredible achievements and contributions of Black individuals throughout history, and yes, that includes the present day too. This year the Association for the Study of African American Life and History (ASALH) deemed the Black History theme to be African Americans and the Arts. We want vibes, we want impact, we want to see brands and individuals walking the walk, not just posting performative black ...