VIRAL NEWS: strict parents, slumber parties & pranks May 03, 2024 ... A peek into the topics buzzing at CassandraYes, it is Friday - happy almost weekend to our readers. And, it is time for our weekly recap of viral news. While much of the viral news this past week has been discussions about the campus protests, a few other stories - of clearly lighter fare - have gotten Gen Zs talking as well. - Time to re-up the contract - On Tuesday, the Federal Trade Commission (FTC) voted 3-2 to ban non-compete agreements, which prohibited millions of workers from seeking ...
THE ERAS OF SHARED FANDOM Nov 30, 2023 ... , available exclusively to Cassandra membership clients, we dive into how fandoms have become a true family affair as 8 in 10 Millennial parents participate in fandoms with their child(ren) to fulfill needs for escapism, as well as to put them on a path to “cool parent” status. Here we share a few examples from our comprehensive report.— Adrineh, 16, CA (Cassandra Collective) - FANDOMS PASSED DOWN - BEATLEMANIA - A significant Beatles event recently unfolded with the release of "Now and Then," the last ...
Black-Inspired Beauty and Style Feb 21, 2024 ... TikTok's Role in Inspiring Acts of KindnessPassing the vibe check is all about spreading positivity and good vibes, which can be achieved through small acts of kindness. Traditionally, this involved holding doors open and donating blood, but thanks to platforms like TikTok, new viral methods have emerged to brighten someone's day. Buying flowers, giving compliments to a stranger, or paying for the person behind you in line. TikTok has become a stage for these heartwarming moments, showcasing ...
VIRAL NEWS: RECORD-BREAKING GIRL POWER Dec 08, 2023 ... A peek into the topics buzzing at CassandraIt’s Friday and that means we’re back with our weekly recap of all things viral, capturing the pulse of trending news that has Gen Z buzzing. This week, we’re highlighting record-breaking girl power in live entertainment - Taylor Swift is Time’s Person of the Year, “Renaissance: A Film by Beyoncé” takes the box office by storm, and Cher becomes the first female artist to have a No. 1 Billboard hit for seven straight decades. Let's dive in! - TAYLOR ...
DESIGNER DISPENSARIES Nov 27, 2023 ... Inviting spaces for the canna-curiousIn Cassandra’s report on Cannabis "Seeing Green" we saw how Gen Zs attitudes around cannabis consumption were contributing to its mainstreaming. One factor undoubtedly driving this is the innovative approach of designer cannabis dispensaries, reshaping our perceptions and encounters within the cannabis realm. These establishments intertwine art, innovation, and an intimate knowledge of cannabis culture to craft an atmosphere that goes beyond mere ...
Banning TikTok? Apr 01, 2024 ... seems the future for these social media stars remains completely uncertain. One thing is for sure, though: the world might be about to witness a mass exodus of influencers to the real world. Will they survive? Only time will tell. Happy April Fools' Day! ...
Electrifying the Future May 14, 2024 ... Navigating Mental Health in the Digital AgeMay is Mental Health Awareness Month! While individuals of all ages face struggles with their mental health, children today are confronted with unique challenges due to growing up with smartphones and social media. From parent-driven initiatives to proposed legislation, let’s dive into the ways people are advocating for the mental health of children: ...
THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION Jan 30, 2024 ... events. Most recently, Queen Cosmetics reported increased ROA to 11x for the first two weeks of their campaign that steadied out at 7.4x (well above their 2.5x target). They’ve also experienced an 84% decrease in average CPA compared to non-Shop campaigns. Queen Cosmetics’ video views have climbed to over 1 million, bringing new followers and customers. - BILT RENTERS REWARDS - Bilt Rewards has been taking over different platforms letting everyone know that even though rent is high as ever, Gen Z’s ...
THE BILLION-DOLLAR MENOPAUSE ECONOMY Dec 07, 2023 ... raising awareness and amplifying the voices of this life stage. - WISER THAN ME WITH JULIA LOUIS-DREYFUS - For those seeking a weekly infusion of female insights, Julia Louis-Dreyfus, best known for her iconic roles in Seinfeld and Veep, unveiled a lifestyle podcast named "Wiser Than Me." At the age of 62, the actress introduced the podcast to offer audiences a chance to glean wisdom from "seasoned and wiser women" through candid and open discussions. With each episode, Louis-Dreyfus brings on a ...
SPORT FANDOMS Dec 04, 2023 ... fan bases. - BABY CAPS FAN CLUB - Cultivating future hockey enthusiasts from the cradle, the Washington Capitals hockey team aspires to have infants "born to rock the red." Their endeavor takes shape in the form of the Baby Caps Fan Club, an initiative aimed at recruiting the next generation of hockey devotees. For the tiniest fans, the club showers infants with Caps-themed goodies, including a cozy onesie, a stylish bandana bib, a soft muslin blanket, and even a handy pacifier clip. As an extra ...
