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VIRAL NEWS: MTV VMAs. NUFF SAID

... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, we've all been celebrating the remarkable triumph of 19-year-old Coco Gauff in the U.S. Open and closely following how Ashton Kutcher and Mila Kunis are in hot water for the character letters they wrote on behalf of disgraced actor Danny Masterson. However, the MTV VMAs, took ...

STUDENT LOAN RESTART

... Knowledge may be power, but it’s also expensiveGet ready for next month's financial shake-up! As 46M Americans gear up to start repaying a whopping $1.6 trillion in student loans to Uncle Sam, these borrowers (primarily Millennials and older Gen Zs) are going to feel the financial squeeze. These young workers are facing less financial security than their older counterparts did at the same age between the trifecta of wage stagnation, higher costs of housing, and higher costs of everyday ...

VIRAL NEWS: OLIVIA RODRIGO’S CONCERT, THE ROYAL MYSTERY, & TIKTOK BAN MOVING FORWARD

... A peek into the topics buzzing at CassandraFriday is here, which means it’s time for our weekly recap of viral news! This week, building upon Monday’s issue, we’re diving into last Sunday’s Super Bowl ads, part two, to discuss the most anticipated movies of 2024 based on their Super Bowl trailers. Movie fans are sharing their personal rankings of these trailers on TikTok and explaining their levels of excitement (or lack thereof). Let’s jump in! ...

HONORING ADHD AWARENESS MONTH

... we can all do to increase our understanding and promote kindness. Ahead we spotlight the products, people, and organizations on a mission to redefine societal perceptions. - ADHD PRODUCTS - ADHD awareness is growing, and some say that this increased awareness has incentivized people to seek ADHD-specific products. For instance, we often hear that young people with ADHD just can’t sit for an extended period, and one of the strategies that show promising results in helping to improve performance ...

INCLUSION ONSCREEN

... . Ahead, we look at some of the latest endeavors resonating with our Gen Alpha’s. - HOP - Coming to streaming service Max in 2024, and from the creators of the much loved Arthur series, comes “Hop." Targeted at preschoolers, it will center around characters with disabilities, including its title character, a 6-year-old frog with one leg shorter than the other.“Hop” joins a growing number of animated shows for young children that present positive depictions of disabled characters and normalize ...

CASSANDRA SESSIONS 2023

... ICYMI Last week, we hosted our annual Cassandra Sessions, “That’s so Aesthetic – the Gen Z Vibe and Its Reverberation in the Market," which examined how integral aesthetics are to Gen Zs identity and the implications of this for businesses and brands. Sessions is Cassandra’s IRL event that gives our clients the opportunity to see and learn from our latest research and insights. Attendees at this year’s event walked out with a much better idea of how to relate and connect to a new era of ...

VIRAL NEWS: HOLLYWOOD AUCTIONS, THE ROMAN EMPIRE & ASSAULT ALLEGATIONS

... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, amongst Sophie Turner’s girls night out in New York with Joe Jonas’s most famous ex-girlfriend, Taylor Swift, the backlash against talk show scab Drew Barrymore, and 92-year-old media magnate Rupert Murdoch stepping down as chairman of Fox Corp & News Corp, we’ve also been ...

ANAMORPHIC ART

... AI art blurring the lines between technology and realityBack in 1989, scenes of Marty McFly in the movie Back to the Future Part II being swallowed by a virtual shark for “Jaws 19,” may not have been so far fetched, as the fictional holographic and 3D art ideas we could only dream of, are now becoming a reality. The current discourse around AI art is centered around ethics. However, as Cassandra reported in our most recent video report CTRL+ALT+AI: Gen Zs guide to the AI Revolution 46% of Gen ...

CONSIDER ME INFLUENCED

... purchases, while yet another group is so perfectly aligned with and tuned in to its audience, they will help their followers find exactly the thing they didn’t even know they were looking for. These folks have cracked the code, using social media and content tools to build their communities tailored to specific passions and preferences of their audience, and it's vital for brands to understand how each influencer group resonates with audiences and how they can play a role in a brand’s social strategy ...