BASKETBALL GAME CHANGERS Mar 21, 2023 ... March Madness Slam dunks March Madness is in full swing, college basketball fans across TikTok are fired up over every aspect of the tournament. From fair pay for student-athletes, to how quickly all advertising inventory sold out for the NCAA Division I Women’s Basketball Championship, and then there’s Caitlin Clark taking women's basketball by storm - all racking up over 20M views on videos. With 20% of Gen Z agreeing that creating lifelong fandoms for their school is one of the biggest ...
SUPER BOWL LVIII ADS: WINS AND LOSSES Feb 12, 2024 ... For Gen Z, which commercials scored a touchdown and which one fumbled hard?Last night’s Super Bowl saw the Kansas City Chiefs win their fourth NFL championship and their first back-to-back Super Bowl victory in the second-ever overtime showdown. (And it was also the airing of Nickelodeon’s “alternative” Super Bowl telecast aimed at even younger audiences.) We were curious to know what Gen Zs thought about last night’s game, halftime show performance, and most importantly, the commercials. In ...
ACCEPT & RESPECT Apr 06, 2023 ... Gen Zs Celebrating Diversity Month Here at Cassandra, we’ve seen that 47% of Gen Z are the most diverse generation compared to their older counterparts. Yet, 50% of Gen Alpha are gearing up to be a diverse majority generation for the first time. Religion is often a dimension for diversity that doesn’t get much attention in today's polarizing landscape - which makes sense as studies suggest that 34% of Gen Z are religiously unaffiliated. However, although today’s youth has had entirely different ...
VIRAL NEWS: NPC TIKTOK, FRANCE WOMEN'S WORLD CUP, & KANEKALON AND CINNAMON Jul 21, 2023 ... good plot twist! An ad for the telecommunications company Orange featuring France's Women's World Cup team has gone absolutely viral. The clip opens with a montage of footage from the men's national team's remarkable plays and goals. The voiceover says, "Only Les Bleus can give us these emotions." However, halfway through the ad, the footage is revealed to be a deepfake, and actually, the incredible feats were accomplished by the women's national team instead. The slogan then changes to "At Orange ...
MAY THE 4TH BE FEMALE May 04, 2023 ... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...
CONCERT CONNECTIONS Aug 28, 2023 ... are gaining huge traction that signals a wide range of information to other fans, such as knowledge and interests within the fandoms. Ahead, we put three examples on center stage. - TAYLOR SWIFT: FRIENDSHIP BRACELETS - During the Eras stadium tour, making and trading colorful, beaded friendship bracelets was an essential part of the concert experience for Switifies. Fans took to social media all summer to show off their arms full of fun bracelets that make references to various Swift songs, album ...
EARTH DAY ECOWATCH Apr 20, 2023 ... GEN Zs TURNING ECO ANXIETY INTO ACTION With current TV shows such as Extrapolations potentially foreshadowing how the effects of climate change will become embedded into our everyday lives, it’s never been a more critical time to invest, innovate, and fight for our planet. Gen Zs are especially concerned and are more vocally expressing those concerns. 4 in 10 Gen Zs strongly agree that too many brands talk about being environmentally friendly but don't back it up with tangible actions. Although ...
GRAMMYS RECAP 2023 Feb 06, 2023 ... Making musical historyThe 65th Annual Grammy Awards ceremony took place last night where a slew of A-listers were in the house, and the likes of a somber “Ben Affleck” quickly became a trending topic during the telecast while accompanying his wife, Jennifer Lopez. While the awards have been criticized over the years for their tendency to discount traditionally underrepresented communities, this year's awards took some positive steps forward by breaking down barriers, where some of music's ...
GOOD HAIR DAY Mar 06, 2023 ... Hair color trends to dye for Recent forecasts indicate that the "Hair Color Market'' is expected to reach $42.07B by 2029. So, it's unsurprising then that suddenly there's a hair-color trend out there for everyone, whether it be the "90s natural” hair-color trend or “Cowgirl Copper”, especially if you've tested out TikTok’s viral #coloranalysis, which although not a new concept, has risen in popularity to over 156 million views for helping to decipher your ‘it’ hair color. Ahead are three ...
