MAY THE 4TH BE FEMALE May 04, 2023 ... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...
BASKETBALL GAME CHANGERS Mar 21, 2023 ... March Madness Slam dunks March Madness is in full swing, college basketball fans across TikTok are fired up over every aspect of the tournament. From fair pay for student-athletes, to how quickly all advertising inventory sold out for the NCAA Division I Women’s Basketball Championship, and then there’s Caitlin Clark taking women's basketball by storm - all racking up over 20M views on videos. With 20% of Gen Z agreeing that creating lifelong fandoms for their school is one of the biggest ...
EARTH DAY ECOWATCH Apr 20, 2023 ... GEN Zs TURNING ECO ANXIETY INTO ACTION With current TV shows such as Extrapolations potentially foreshadowing how the effects of climate change will become embedded into our everyday lives, it’s never been a more critical time to invest, innovate, and fight for our planet. Gen Zs are especially concerned and are more vocally expressing those concerns. 4 in 10 Gen Zs strongly agree that too many brands talk about being environmentally friendly but don't back it up with tangible actions. Although ...
PARENTAL ADVISORY Aug 29, 2023 ... it's up to all adults, not just girl moms, to do the work to prevent toxic masculinity for the next generation. One such parent leading the charge is Payal Desai, a teacher and mom of two boys, who are setting the socials alight with her video series called "No Dusty Sons” - reframing toxic masculinity mixed with laziness. Here, Desai imparts valuable life lessons from appreciating retail therapy to making sure her son writes about his feelings so that someone else's daughter doesn't have to deal ...
GOOD HAIR DAY Mar 06, 2023 ... Hair color trends to dye for Recent forecasts indicate that the "Hair Color Market'' is expected to reach $42.07B by 2029. So, it's unsurprising then that suddenly there's a hair-color trend out there for everyone, whether it be the "90s natural” hair-color trend or “Cowgirl Copper”, especially if you've tested out TikTok’s viral #coloranalysis, which although not a new concept, has risen in popularity to over 156 million views for helping to decipher your ‘it’ hair color. Ahead are three ...
WHAT’S NEW IN WELLNESS Mar 23, 2023 ... . - SHADOW WORK - Explore shadow work on TikTok — where the topic has nearly a billion views — you might find a type of therapy that dives deep. In fact, it touches not only on how you view the world but also on what triggers you, what you’ve suppressed, your inner child — and even your “dark side.” While this concept has been around for ages, it’s taking off in the spiritual corner of TikTok and beyond and has now become so popular because Gen Z is recognizing what a trap perfection is. While TikTok is ...
GOOD GETTERS Apr 24, 2023 ... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...
GRAMMYS RECAP 2023 Feb 06, 2023 ... Making musical historyThe 65th Annual Grammy Awards ceremony took place last night where a slew of A-listers were in the house, and the likes of a somber “Ben Affleck” quickly became a trending topic during the telecast while accompanying his wife, Jennifer Lopez. While the awards have been criticized over the years for their tendency to discount traditionally underrepresented communities, this year's awards took some positive steps forward by breaking down barriers, where some of music's ...
GAME ON Apr 13, 2023 ... Aguero and esports organization Astralis to launch a new training program for gamers. The program will include weekly workout routines, mental agility training, muscle conditioning, and cardio; all catered to an esports audience. - NEUBRIA ZONE - Gamers are looking for products that deliver mental energy, focus, and attention to help them excel. Neubria Zone is a first-of-its-kind gaming supplement to help support vision and maintain alertness. The nootropic formula with a blend of essential vitamins ...
