NATIONAL EATING DISORDERS WEEK Feb 27, 2023 ... gain access to the necessary life-saving resources. - NATIONAL EATING DISORDERS WEEK - Today, many nonprofits are working to debunk stereotypes and make significant changes; as findings indicate, nearly 24% of today’s youth said that “they have or have had an eating disorder.” Ahead, we’re looking into three youth-focused organizations helping Gen Zs and Alphas on their healthy body and eating journey. - BODY POSITIVE ALLIANCE - The Body Positive Alliance is a student-led non-profit organization ...
BLACK HISTORY MONTH BRAND REVIEW Feb 16, 2023 ... How big named brands are honoring Black History Month With 84% of Gen Z saying they want the companies they purchase from to demonstrate a commitment to DE&I, as marketing around events such as Black History Month are often seen as disingenuous, performative, and at worst - offensive. However, as uncovered in Cassandra's I-Identify report, the companies that genuinely earn the support and trust of Gen Zs do more than just change their brand colors, or replace a logo on their social pages during ...
WHEN WORLDS COLLIDE Feb 09, 2023 ... alight, given that it’s Tiffany’s first collaboration with a mass market brand that will allow the company to engage with a broader swath of young consumers. However, some sneakerheads have been left feeling disappointed suggesting the design was lazy and lacked significant branding.— Victoria, 24, GA (Cassandra Collective) - OREO AND BLACKPINK - Over in Asia, OREO cookie has teamed up with K-Pop sensation BLACKPINK to co-create a bespoke range of limited-edition cookies. Launching via the ...
INCLUSION IN GAMING Dec 20, 2022 ... Historically overlooked, video games are starting to prioritize inclusionIt’s no surprise that young people love to play video games. Cassandra found that identifying as a “gamer” is the #1 most likely passion point identity for Gen Alpha and 2nd among Gen Z behind only “music lover”. What is surprising is the way developers often continue to view their consumers through such an outdated lens and prioritize the needs of their assumed “default” consumer over gamers with marginalized identities ...
NEW YEAR, NEW TRENDS Jan 04, 2023 ... How the internet rang in 2023While we’re all about looking ahead at Cassandra, today we want to take the opportunity to look back – back to the beginning of 2023. Though we’re only a few days into the year, several trends emerged on New Year’s Day as young people turned to social media to set the tone for the next 365. - TWELVE GRAPES - Some people clink champagne flutes at midnight; others kiss. This year on TikTok, young people did neither of the above, instead opting to pop grapes as the ...
FROM SCREAM QUEEN TO MEME QUEEN Jan 11, 2023 ... Unpacking the “M3GAN” marketing blitzM3GAN, the android doll horror-comedy from Universal and Blumhouse, has far exceeded expectations with its massive $30 million opening weekend, heating up what’s usually a quiet month for the box office. In fact, the movie was the first release in over a decade to open above $30 million in the first week of the new year. Ahead, we’re taking a look at how this flick – Chucky for the TikTok generation, if you will – has so effectively (and so quickly) danced ...
ANCIENT MEDICINE, UPDATED Dec 13, 2022 ... Buzzy startups are turning to traditional Chinese medicine Dissatisfaction with western healthcare is on the rise among younger generations, with fewer members of Gen Z having a primary care physician than any generation before them. This dissatisfaction has opened up a market for holistic medication, with traditional Chinese medicine (TCM) growing in popularity with western consumers. Among the many holistic companies attempting to fill this niche, here are three brands centered around TCM ...
GINGERBREAD WORLD Dec 12, 2022 ... The timeless holiday treat is trendingThe cozy scent. The warming taste. The charming aesthetic. Gingerbread is a time-honored treat that evokes the joy and magic of the holiday season – and this season, gingerbread is everywhere, from London’s chicest department store to the internet’s favorite real estate market. - GINGERBREAD NYC: THE GREAT BOROUGH BAKE-OFF - This holiday season, the Museum of the City of New York (MCNY) is hosting Gingerbread NYC: The Great Borough Bake-Off, its first-ever ...
