DESIGNER DISPENSARIES Nov 27, 2023 ... Inviting spaces for the canna-curiousIn Cassandra’s report on Cannabis "Seeing Green" we saw how Gen Zs attitudes around cannabis consumption were contributing to its mainstreaming. One factor undoubtedly driving this is the innovative approach of designer cannabis dispensaries, reshaping our perceptions and encounters within the cannabis realm. These establishments intertwine art, innovation, and an intimate knowledge of cannabis culture to craft an atmosphere that goes beyond mere ...
LET’S TALK ABOUT SEX Sep 19, 2023 ... The sexual wellness market is heating up When you think of "wellness," sexual health should be included as an essential aspect of self-care, just like everything showers and rejuvenating cold plunges. And, with 72% of U.S. Trendsetters frequently researching sexual health products before making a purchase and the global sexual wellness market projected to reach $110.3B by 2030, brands continue to reshape society's perception of sex and sexuality. As we commemorate Sexual Health Month this ...
VIRAL NEWS: HOLLYWOOD AUCTIONS, THE ROMAN EMPIRE & ASSAULT ALLEGATIONS Sep 22, 2023 ... A peek into the topics buzzing at CassandraWelcome back to our weekly roundup! In today's fast-paced culture, Cassandra is your go-to source for staying in the loop with the topics that have everyone buzzing. This week, amongst Sophie Turner’s girls night out in New York with Joe Jonas’s most famous ex-girlfriend, Taylor Swift, the backlash against talk show scab Drew Barrymore, and 92-year-old media magnate Rupert Murdoch stepping down as chairman of Fox Corp & News Corp, we’ve also been ...
CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS Oct 03, 2023 ... Learning from those in the field We recently hosted our annual Cassandra Sessions event, That’s So Aesthetic – the Gen Z Vibe and Its Reverberation in the Market. Today, we bring you a closer look at one of the event's highlights: our creators’ panel. Coming from the worlds of visual storytelling, sustainable fashion, music, and art, these creators talked about the role aesthetics play in their crafts and shared how this translates into their connection with their customers and followers ...
ADVANCEMENTS IN AIR TRAVEL Aug 22, 2023 ... Brands revolutionizing the flying experienceIt’s been a long, long time since people thought of air travel as glamorous. These days, flying is seen more as a fraught, uncomfortable, and expensive step necessary to get where you need to go. It's also a major contributor to the climate crisis. Still, some significant changes to air travel are in development, such as supersonic flights and VR inflight entertainment options, making taking to the skies more enjoyable and accessible. So come fly with ...
SELF-CARE SHOWERING Jul 12, 2023 ... Breaking down the ‘everything shower’ trend As uncovered in Cassandra’s The Fresh Face of Self-Expression report, 6 In 10 Gen Zs agree it is important to take care of themselves at home (e.g., home spa treatments). And while the concept of luxuriating in a bath is nothing new – Calgone first started offering to “take us away” back in the 1970s – Gen Zs have put their own spin on it with the ‘everything shower’. Essentially, we’re talking about extravagant ritualized shower routines with music ...
THAT’S SO AESTHETIC Jun 29, 2023 ... Cassandra’s latest report is hereOn TikTok, the tag #aesthetic has over 246B views, filled with videos that go from #OOTD to compilations of clips and images that convey a specific vibe for young people to explore and delve into. In fact, Gen Zs are setting clear destinations in their stylistic voyages, as 61% agree that their favorite aesthetic changes often. The guidelines that define each of the aesthetics that Gen Z discovers become an opportunity. They’re using their aesthetic(s) to ...
MAKE SOME NOISE FOR QUIET LUXURY Jun 06, 2023 ... Old-money chic has displaced opulence.If you’re a fashion lover, your TikTok FYP has likely served up an array of videos about the stealth-wealth fashion trend—also known as quiet luxury—that seems to be pretty much everywhere right now. The phrase implies the rejection of fashion’s logomania trend, and dopamine dressing, which has dominated the industry, and, simply put, is new-age minimalism, with a larger focus on investment pieces and thoughtful shopping habits.The discreet aesthetic of ...
LGBTQ+ SAFE ZONES Jun 20, 2023 ... Championing friendly and affirming spacesAs anti-LGBTQ+ legislation and attacks intensify across the country, LGBTQ+ groups are countering with their own intensity to create safe spaces. These groups are creating community-based solutions that allow LGBTQ+ youth, a cohort especially prone to isolation and loneliness, to safely share their experiences, ideas, and to create a feeling of connection and community. In celebration of the resilience and importance of these inclusive spaces, we’re ...
MAY THE 4TH BE FEMALE May 04, 2023 ... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...
