VIRAL NEWS: BASKETBALL RECORDS BROKEN ALL AROUND & BRADY GOES TO HOLLYWOOD Feb 10, 2023 ... A peek into topics buzzing at Cassandra this week.Another week, another weekly recap of viral news! Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant matters young people can't stop talking about. This weekend is the Super Bowl, so of course we're in a sporty mood. We’ll talk about a record-breaking women's basketball game, Lebron James' lifelong achievement, and a possible renaissance of sports movies? Let's dig right into this week's edition of ...
PARENTS ON BOARD Apr 27, 2023 ... Cassandra’s Latest on Parents!In Cassandra’s upcoming report, Parents on Board, we dig deeper into the democratic family dynamic of Millennial parents and their Gen Alpha children. When it comes to purchase decisions, we’ve uncovered that their choices and voices behavior is very much a two-way street. - Collaborative Purchasing of Millennial Parents & Their Gen Alpha Children - It seems like only yesterday, parents were fastening their Millennial children into car seats and putting those ...
GRAMMYS RECAP 2023 Feb 06, 2023 ... Making musical historyThe 65th Annual Grammy Awards ceremony took place last night where a slew of A-listers were in the house, and the likes of a somber “Ben Affleck” quickly became a trending topic during the telecast while accompanying his wife, Jennifer Lopez. While the awards have been criticized over the years for their tendency to discount traditionally underrepresented communities, this year's awards took some positive steps forward by breaking down barriers, where some of music's ...
WHAT A WASTE Jan 24, 2023 ... Fighting food waste in 2023According to the USDA, food waste is estimated at between 30-40 percent of the food supply – and that’s in the United States alone. On a global scale, we waste about 1.4 billion tons of food every year. Encouragingly, though, we’ve seen a sudden uptick in young companies that are working towards eliminating the problem in new and innovative ways (including one that just debuted last week!). Ahead, three startups in the food waste space that we’re eager to watch ...
MILE HIGH CLUB Jan 30, 2023 ... Hotels embrace cannabis cultureAs more states move to legalize weed, cannabis tourism – defined as any sort of leisure travel where marijuana is legal with the intention of consumption – is positively booming. As of last May, it was a $17 billion industry – and it’s on track to grow significantly in the coming months. Currently, 21 states and Washington, D.C., have legalized recreational cannabis, with more joining their ranks soon – and hospitality brands in these places are beginning to ...
NEW YEAR, NEW TRENDS Jan 04, 2023 ... How the internet rang in 2023While we’re all about looking ahead at Cassandra, today we want to take the opportunity to look back – back to the beginning of 2023. Though we’re only a few days into the year, several trends emerged on New Year’s Day as young people turned to social media to set the tone for the next 365. - TWELVE GRAPES - Some people clink champagne flutes at midnight; others kiss. This year on TikTok, young people did neither of the above, instead opting to pop grapes as the ...
NYFW A/W 2023 RECAP Feb 15, 2023 ... Gen Z designers making their mark in fashion New York Fashion Week is almost at a close with more than 70 brands showcasing their autumn/winter 2023 designs around the city. Along with other fashion enthusiasts, we’ve been keeping a collective eye on the front row to witness an array of young designers revealing their fresh perspectives, sustainable designs, and innovative techniques that have captured the fashion world's imagination and are laying the groundwork for tomorrow's fashion ...
GINGERBREAD WORLD Dec 12, 2022 ... The timeless holiday treat is trendingThe cozy scent. The warming taste. The charming aesthetic. Gingerbread is a time-honored treat that evokes the joy and magic of the holiday season – and this season, gingerbread is everywhere, from London’s chicest department store to the internet’s favorite real estate market. - GINGERBREAD NYC: THE GREAT BOROUGH BAKE-OFF - This holiday season, the Museum of the City of New York (MCNY) is hosting Gingerbread NYC: The Great Borough Bake-Off, its first-ever ...
WORLD CUP 2023 Dec 06, 2022 ... Global brand activations you can’t missDespite the many controversies surrounding the FIFA World Cup in Qatar, brands have not shied away from getting in on the action (and considering the record-breaking viewership, it’s not hard to guess why). Ahead, three ways brands are engaging football fans during the globally beloved tournament. - MCDONALD’S - McDonald’s launched its World Cup campaign in more than 75 of its markets, marking the brand’s largest global campaign to date. A number of ...