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Popular Culture & Food/Beverage

... to support a food or beverage brand if it helps reduce waste | I am interested in trying food made from unused/leftover food I'm more likely to support a food or beverage brand if it helps reduce waste | I am interested in trying food made from unused/leftover food A majority of global youth say vegan food and drinks have become more popular in their country. Those in the U.S., India, and Spain are most likely to report this.FOOD PRACTICESYoung people are willing to experiment when it comes ...

Digital My Mobile Life

... to be more communicative in general, are more likely than men to agree. Teens have an even greater connection with their mobile devices—nearly four in 10 sleep with their phones, and 37% report having a love/hate relationship with it. Which of the following, if any, are true for you? I never turn off my phone for long periods of time | I sleep with my phone | I have a love/hate relationship with my phone | I spend more time engaging with my phone than engaging with people in real life | I ...

Consumed Channels

... products | Virtual try-on | Access to in-store guidance | Blogger and stylist recommendations | Video chat customer service THE AMAZON STANDARDAmazon has struck a chord with young consumers as an easy, convenient, and reliable way to purchase an expansive selection of inventory. As if these incentives weren’t enough, users are further enamored by Amazon’s expedited shipping, great prices, and detailed product reviews. One quarter of 14- to 34-year-olds report having an Amazon Prime membership ...

Daily

Scoop Up the Fun

... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. ...

Laugh it Out!

... Cassandra’s Latest Report is Available to our Members!“Realistic”, “Unscripted” and “Current”. These are all the words that Cassandra’s Trendsetters use to describe the type of comedy that they prefer. Our latest Cassandra Report, Laugh it Out, takes a look at the role that comedy plays in the lives of young people today. Most notably, comedy helps young people today feel joy - and this is a theme that we at Cassandra have explored throughout 2024. It turns out that seeking joy is a key ...

The Financial Update

... Cassandra’s Latest Report is Available to Members!Our latest Cassandra Report, The Financial Update, contains our most recent data on how both Gen Zs and Millennials are navigating today’s macroeconomic landscape. How much of a concern is inflation? What are the top priorities for Gen Z when it comes to their money right now? How are the attitudes of Gen Zs and Millennials different or the same? This report answers these questions, and more. In addition, our report highlights a few of the ...

Spilling the Tea

... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. - HIIT the gym - First ...

Mobile-First for Finance

... Mobile Banking, Early Retirement, and the Great Wealth TransferLong gone are the days of paper statements and waiting in line. We dive into how Gen Z is simplifying their finances with mobile banking and investment apps, all while trying to stay one step ahead of the future. - “Quiet Life” Travel - According to Pinterest’s Summer 2024 Travel Report, while some travelers continue to seek adventures others are looking for quieter, more relaxed trips. Among Pinterest users, searches for “quiet ...

Let’s Play

... Cassandra’s Latest Report is Available to Members!Today, May 1, kicks off Mental Health Awareness Month. While Mental Health Awareness Month goes back as far as 1949, the month has garnered more attention in the past few years, in many cases driven by youth who are de-stigmitizing conversations around mental wellbeing. Our latest Cassandra Report, Let's Play!, takes a look at how youth are seeking joy and connection, even against a backdrop of a world that feels increasingly fractious. Below ...