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Let’s Play

... Cassandra’s Latest Report is Available to Members!Today, May 1, kicks off Mental Health Awareness Month. While Mental Health Awareness Month goes back as far as 1949, the month has garnered more attention in the past few years, in many cases driven by youth who are de-stigmitizing conversations around mental wellbeing. Our latest Cassandra Report, Let's Play!, takes a look at how youth are seeking joy and connection, even against a backdrop of a world that feels increasingly fractious. Below ...

The Role of Connection in Consumers' Lives Today

... How Brands Can Play Their PartStill recovering from the post-COVID epidemic of loneliness, a mental health crisis, increasing digital consumption, the emergence of Artificial Intelligence and political & economic uncertainty, many people continue to yearn for better, deeper and more meaningful connections. The resulting “Great Connection Deprivation” is leading, especially for Gen Zs, to “joy spending” to fill the gaps. Prior research from Cassandra also established that many Gen Zs feel that ...

Laugh it Out!

... motivator behind the discovery of new products and brands. Joy is what young people are increasingly seeking when they socialize and engage in play. And, it is why they seek out comedy. As one of our Trendsetters recently told Cassandra, “I think laughing with others is a great way to bond with [others]. There’s something about letting your guard down and laughing together that just brings you closer” (Christina, 31, VA). Below, we share a few examples from our report on comedy of brands and people ...

VIRAL NEWS: TAYLOR SWIFT, THE WNBA & SCRABBLE

... for sure, the cultural impact of Taylor Swift knows no bounds! - #wokeScrabble - Scrabble first came out in 1948, and for the last 75 years the rules haven’t changed. Until last week. Scrabble Together was launched with the specific aim of attracting more new, Gen Z players into the franchise. With the insight that Zs are interested in more collaborative (and less competitive) play, Scrabble Together is designed to be played as a team, with players of varying skill levels. The new game is billed ...

Celebrating Fatherhood

... Heartwarming Father’s Day Campaigns from Top BrandsOn Sunday, many will celebrate Father’s Day, a special occasion that allows us to honor the incredible father-figures who play pivotal roles in our lives. Brands worldwide seize this opportunity to create heartwarming campaigns that celebrate fatherhood, love, and care. Today, we’ll explore the creative Father’s Day campaigns we noticed this year: - WILDFANG - WILDFANG is more than a clothing brand; it’s a movement. The company was created from ...

Red Nose Day

... social content focusing on grilling tips. The campaign comes alongside two limited edition flavor releases, Pepsi Lime and Pepsi Peach. “Most people plan to grill more each year—it’s something they always want to do, but they don’t always get to as much as they want,” “And so we thought there’s a really fun way that Pepsi can play a role to evoke the joy of grilling and really instigate some more excitement around it all summer long,” said Todd Kaplan, Pepsi’s chief marketing officer. ...

Celebrating Families

... Building a Sustainable Future TogetherToday, May 15th, marks the 30 year of International Day of Families. This day is dedicated to recognizing the importance of families and the issues that affect them. This year's theme, "Families and Climate Change: International Year of the Family + 30," highlights the impact climate change has on families and the role families can play in creating a more sustainable future. - Shifting Focus to Electric – General Motors - GM announced they would stop making ...

Celebrating National Student Athlete Day

... , athlete rights, and inclusivity. One such conversation took center stage when the Dartmouth basketball team made headlines with their groundbreaking vote to unionize, sparking broader discussions about the rights of collegiate athletes. The Dartmouth Union decision marked a pivotal moment in collegiate athletics, highlighting the power dynamics at play within the NCAA and the growing calls for athlete empowerment. This bold move by the Dartmouth players underscores the importance of giving student ...

VIRAL NEWS: BARBIE OSCAR NOMINATIONS, GEN Z’S ACCELERATED AGING, & MRBEAST GIVES IN TO X

... young adults as the cause of early aging. Others believe the latest beauty trends, like use of anti-aging serums, botox injections, and plastic surgeries play a role. @jordan_the_stallion8 makes the case that due to the stressors felt by his generation, “Millennials look way younger for their age, while Gen Z looks way older for their age”. Gen Z’s newfound preoccupation with aging can be correlated with being the generation “raised on social media” who are “uniquely ambushed” by social influence ...