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INCLUSION ONSCREEN

... , Mixmups is a new series about three friends – Pockets the bear who is partially sighted, wheelchair user Giggle the cat, and Spin the rabbit – who transport themselves on playful adventures along with their guardian, the comical trunk-beaked Lucky Loover Bird. Within each episode, they place toys and objects into a blue mixing box, add some sparkles, and, using their magical wooden spoon, “Mix up the magic.” The show – is a celebration of children’s love of play, mixing things up, and the power of ...

VIRAL NEWS: RECORD-BREAKING GIRL POWER

... particularly moved by the moment Blue Ivy performs and is featured alongside her fierce mother - the apple does not fall far from the tree! - CHER CONTINUES HER BILLBOARD REIGN - Cher dropped her first holiday album back in October, and this past week she earned another No. 1 Billboard Chart title for “DJ Play a Christmas Song.” This makes Cher the first ever female artist to have a No. 1 hit for the past seven consecutive decades! Cher performed her hit on NBC’s Christmas in Rockefeller Center Special ...

TRICK OR TREAT!

... . The program will also feature an interactive experience across the Metaverse where consumers can play Halloween-inspired games, dance with the Mon-stars, and win different UGC prizes weekly. — Gwen, 19, NC (Cassandra Collective)— Tommaso, 23, IT (Cassandra Collective) - SPOOKTACULAR SOCIAL MEDIA - In recent weeks, Snapchat introduced a Halloween-themed content series titled "Phantom House," This immersive experience follows a group of Snap Stars creators as they embark on a thrilling journey to ...

ANAMORPHIC ART

... Zs will likely use Generative AI to create art or images in the next three months, meaning we’re about to see a whole host of unexpected and imaginative ways young people will play in this space. Much like the recently opened MSG Sphere in Las Vegas, marketers and creators are already experimenting- ahead we take a look at a few recent campaigns that have caught our attention. - MERCEDES - STEP INTO THE SPOTLIGHT - Over in Hamburg, Germany, Mercedes-AMG employed an innovative approach to promote ...

LET’S TALK ABOUT SEX

... September, let's explore the new wave of sexual wellness brands revolutionizing the industry with contemporary, approachable, and inclusive pleasure products. - MY GIRL WELLNESS - Established in 2021, My Girl Wellness is a wellness brand dedicated to offering natural solutions for common women's health concerns. Presently, the brand features two products in the realm of sexual wellness: the Panty Dropper and the Post-Play. These items are available as part of a bundle, including a serum and cleanup ...

LUXURY BRANDS DESIGNING FOR GEN Z

... New-era brand experiences In Cassandra’s most recent report, The September Issue - Luxury Edition, by 2035, we shared that Gen Z will make up 40% of the luxury market. But, even now, they’re having an impact. With 65% agreeing that luxury is about limited-edition products/experiences, luxury fashion houses are taking note. So today, we look at some luxury brands that are taking Gen Z, and their expectations, seriously and are making a prestigious play for them. - KARL LAGERFELD JEANS - In an ...

LGBTQ+ SAFE ZONES

... highlighting some gathering places that continue to represent belonging, strength, and joy for the LGBTQ+ community. - THE MAGIC CITY ACCEPTANCE CENTER - After suffering three rejections from the Alabama Public Charter School Commission, The Magic City Acceptance Center opened its doors in 2021 with 250 students in grades 6-12 to provide a safe space and supportive programming for hundreds of queer youth in Birmingham - and across the state. It offers space to hang out, play video games and be with their ...

CASSANDRA SESSIONS 2023

... - We then heard from Jeff Werderman of Pentel and Bethany Braun-Silva, host of The Breakdown with Bethany, with their perspectives on aesthetics and the role that they play within their respective businesses and organizations. - CREATORS IN THEIR OWN WORDS - We were lucky enough to have four great Creators join us on the stage at Sessions. They each talked about their own personal aesthetic, how that comes through in their own work, and what they see in their interactions with their audiences ...

CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... Learning from those in the field We recently hosted our annual Cassandra Sessions event, That’s So Aesthetic – the Gen Z Vibe and Its Reverberation in the Market. Today, we bring you a closer look at one of the event's highlights: our creators’ panel. Coming from the worlds of visual storytelling, sustainable fashion, music, and art, these creators talked about the role aesthetics play in their crafts and shared how this translates into their connection with their customers and followers ...

CONSIDER ME INFLUENCED

... purchases, while yet another group is so perfectly aligned with and tuned in to its audience, they will help their followers find exactly the thing they didn’t even know they were looking for. These folks have cracked the code, using social media and content tools to build their communities tailored to specific passions and preferences of their audience, and it's vital for brands to understand how each influencer group resonates with audiences and how they can play a role in a brand’s social strategy ...