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VIRAL NEWS: RECORD-BREAKING GIRL POWER

... particularly moved by the moment Blue Ivy performs and is featured alongside her fierce mother - the apple does not fall far from the tree! - CHER CONTINUES HER BILLBOARD REIGN - Cher dropped her first holiday album back in October, and this past week she earned another No. 1 Billboard Chart title for “DJ Play a Christmas Song.” This makes Cher the first ever female artist to have a No. 1 hit for the past seven consecutive decades! Cher performed her hit on NBC’s Christmas in Rockefeller Center Special ...

VIRAL NEWS: BARBIE OSCAR NOMINATIONS, GEN Z’S ACCELERATED AGING, & MRBEAST GIVES IN TO X

... young adults as the cause of early aging. Others believe the latest beauty trends, like use of anti-aging serums, botox injections, and plastic surgeries play a role. @jordan_the_stallion8 makes the case that due to the stressors felt by his generation, “Millennials look way younger for their age, while Gen Z looks way older for their age”. Gen Z’s newfound preoccupation with aging can be correlated with being the generation “raised on social media” who are “uniquely ambushed” by social influence ...

LGBTQ+ SAFE ZONES

... highlighting some gathering places that continue to represent belonging, strength, and joy for the LGBTQ+ community. - THE MAGIC CITY ACCEPTANCE CENTER - After suffering three rejections from the Alabama Public Charter School Commission, The Magic City Acceptance Center opened its doors in 2021 with 250 students in grades 6-12 to provide a safe space and supportive programming for hundreds of queer youth in Birmingham - and across the state. It offers space to hang out, play video games and be with their ...

LET’S TALK ABOUT SEX

... September, let's explore the new wave of sexual wellness brands revolutionizing the industry with contemporary, approachable, and inclusive pleasure products. - MY GIRL WELLNESS - Established in 2021, My Girl Wellness is a wellness brand dedicated to offering natural solutions for common women's health concerns. Presently, the brand features two products in the realm of sexual wellness: the Panty Dropper and the Post-Play. These items are available as part of a bundle, including a serum and cleanup ...

LUXURY BRANDS DESIGNING FOR GEN Z

... New-era brand experiences In Cassandra’s most recent report, The September Issue - Luxury Edition, by 2035, we shared that Gen Z will make up 40% of the luxury market. But, even now, they’re having an impact. With 65% agreeing that luxury is about limited-edition products/experiences, luxury fashion houses are taking note. So today, we look at some luxury brands that are taking Gen Z, and their expectations, seriously and are making a prestigious play for them. - KARL LAGERFELD JEANS - In an ...

TRICK OR TREAT!

... . The program will also feature an interactive experience across the Metaverse where consumers can play Halloween-inspired games, dance with the Mon-stars, and win different UGC prizes weekly. — Gwen, 19, NC (Cassandra Collective)— Tommaso, 23, IT (Cassandra Collective) - SPOOKTACULAR SOCIAL MEDIA - In recent weeks, Snapchat introduced a Halloween-themed content series titled "Phantom House," This immersive experience follows a group of Snap Stars creators as they embark on a thrilling journey to ...

ANAMORPHIC ART

... Zs will likely use Generative AI to create art or images in the next three months, meaning we’re about to see a whole host of unexpected and imaginative ways young people will play in this space. Much like the recently opened MSG Sphere in Las Vegas, marketers and creators are already experimenting- ahead we take a look at a few recent campaigns that have caught our attention. - MERCEDES - STEP INTO THE SPOTLIGHT - Over in Hamburg, Germany, Mercedes-AMG employed an innovative approach to promote ...

CASSANDRA SESSIONS 2023

... - We then heard from Jeff Werderman of Pentel and Bethany Braun-Silva, host of The Breakdown with Bethany, with their perspectives on aesthetics and the role that they play within their respective businesses and organizations. - CREATORS IN THEIR OWN WORDS - We were lucky enough to have four great Creators join us on the stage at Sessions. They each talked about their own personal aesthetic, how that comes through in their own work, and what they see in their interactions with their audiences ...

CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... Learning from those in the field We recently hosted our annual Cassandra Sessions event, That’s So Aesthetic – the Gen Z Vibe and Its Reverberation in the Market. Today, we bring you a closer look at one of the event's highlights: our creators’ panel. Coming from the worlds of visual storytelling, sustainable fashion, music, and art, these creators talked about the role aesthetics play in their crafts and shared how this translates into their connection with their customers and followers ...

HONORING SENIOR CITIZENS DAY

... Bridging the gap between the young and the oldAs discussed in a recent Cassandra Daily, seniors today are redefining expectations and making their mark on society unexpectedly, whether through the rise of granfluencing, or even nostalgic aesthetics. And, with today dedicated to honoring and showing appreciation for the contributions, achievements, and wisdom of older adults in society, we recognize the valuable role that seniors play and how our younger cohorts celebrate the elderly in their ...