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Viral News: Vacations, Friends, and Felons

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. - Childhood Dreamstakes - This year, Comic Relief’s campaign for Red Nose Day was Childhood Dreamstakes featuring the tagline “Less child poverty. More childhood.” The campaign ...

VIRAL NEWS: CONGRESS CHAOS

... to vacate," was backed by several hard-right lawmakers who were increasingly unhappy with his cooperation with Democrats to prevent a government shutdown. The future direction of the House remains uncertain, and the possibility of a government shutdown still looms, causing concern among our Gen Z Collective. Malaysia (17) shared, “The most recent news I've heard is about the potential government shutdown. I recently heard about it through watching YouTube. And it came on my homepage. I pay ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... A peek into the topics buzzing at CassandraToday is — in the words of internet icon Rebecca Black — Friday! And as usual, it’s time for our weekly recap of all things viral. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. This week we’re focusing on one specific theme for all of our stories, and that’s March Madness. Sports fan or not, it is undeniable how much of the online discussion this NCAA tournament ...

THE ‘SNACK’IFICATION’ OF EATING HABITS

... Gen Zs tasty dining trends Recent findings from The Cassandra Report® show that over half of all Gen Zs say they like to experiment with- and try - new food. The eating patterns of young people have been shifting for years, with on-the-go lifestyles driving convenient snacks rather than three sit-down meals a day as the norm. Let’s chow down on the latest feasting trends of Gen Z diners. - SNACK, SNACK BOOM - Young people today are fueling a snacking revival. The Wall Street Journal reports ...

Plastic Paradox: Earth Day 2024

... Earth day 2024's battle of planet vs. plasticsEarth Day’s 2024 theme is Planet vs. Plastics and earthday.org is calling for a 60% reduction in production of all plastics by 2040. According to the Big Village Pulse, 76% of all consumers surveyed are very concerned about the use of single-use plastics on the environment. And 81% of Gen Z is concerned about the amount of plastic that their household uses each day. - big kids don’t cry (over tax prep) - Doing your taxes can be stressful - and Gen Z ...

TAKING CARE OF SELF-CARE

... "soft living," referring to a lifestyle that is as stress-free as possible and correlates nicely to what Cassandra revealed in our Great Re-Port on Work as 64% of Gen Zs selected “being free from stress,” when asked about what they consider important to their idea of success. - DOPAMINE DETOXING - Where does Gen Z go to learn how to take a break from social media? TikTok, of course! Gaining traction on TikTok, dopamine detox has, ironically, over 73M views. The idea is to try to source dopamine, or ...

LET’S DIG IN

... This season’s global food trends As Cassandra has tracked through numerous reports, including our most recent Bringing Culture into Focus global culture report, being a “foodie” is a central component of the Gen Z identity. Cassandra is seeing these Gen Z behaviors continuing to play out past the pandemic, giving way to a renewed enthusiasm for culinary exploration. Younger consumers are prioritizing taste, nutrition, and overall improvement of mental health, whether it be by exploring new ...

THAT’S SO AESTHETIC

... Cassandra’s latest report is hereOn TikTok, the tag #aesthetic has over 246B views, filled with videos that go from #OOTD to compilations of clips and images that convey a specific vibe for young people to explore and delve into. In fact, Gen Zs are setting clear destinations in their stylistic voyages, as 61% agree that their favorite aesthetic changes often. The guidelines that define each of the aesthetics that Gen Z discovers become an opportunity. They’re using their aesthetic(s) to ...

LIFE IS A HIGHWAY

... attempt to resonate with Gen Z. Running mostly on streaming and social media, three videos portray people buying a car during important life milestones, such as getting a promotion or starting a family. Chief Product Officer Matthew Crawford has said that the overall goal for Cars.com is to become “an ongoing resource that consumers will engage with as a vehicle owner over time, not just once.” - SUBARU - Gen Z is going electric. With most Gen Zs saying they are considering EVs as their next car ...