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THE SEPTEMBER ISSUE — LUXURY EDITION

... narratives Gen Z construct around their relationship with luxury. We explore the drivers that prompt Gen Z to make indulgent purchases, their relationship with money, when and how they feel guilt, and the inherent absurdity of it all. And while luxury may not be the main character in every Gen Zs story, it does play an intriguing role. Read on as we offer a sneak peek of the report by spotlighting those helping to inspire their story. - HEAVEN BY MARC JACOBS - In a landscape where self-expression meets ...

CTRL + ALT + AI: A GEN Z'S GUIDE TO THE AI REVOLUTION

... the only reality they’ve known. So what, exactly, does Gen Z make of generative AI as it stands right now, and with 2 in 3 believing generative AI will still be relevant in 6 months - where do they see it going? In our latest Cassandra Conversation video report, CTRL + ALT + AI: A Gen Z's Guide to the AI Revolution, available exclusively to members, we hear directly from Gen Z and explore their unique perspective on all things AI. Read on as we offer a sneak peek of the report by spotlighting ...

Plastic Paradox: Earth Day 2024

... Earth day 2024's battle of planet vs. plasticsEarth Day’s 2024 theme is Planet vs. Plastics and earthday.org is calling for a 60% reduction in production of all plastics by 2040. According to the Big Village Pulse, 76% of all consumers surveyed are very concerned about the use of single-use plastics on the environment. And 81% of Gen Z is concerned about the amount of plastic that their household uses each day. - big kids don’t cry (over tax prep) - Doing your taxes can be stressful - and Gen Z ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... A peek into the topics buzzing at CassandraToday is — in the words of internet icon Rebecca Black — Friday! And as usual, it’s time for our weekly recap of all things viral. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. This week we’re focusing on one specific theme for all of our stories, and that’s March Madness. Sports fan or not, it is undeniable how much of the online discussion this NCAA tournament ...

National Nurses Week

... countless lives touched and saved by nurses. So, join us as we look at the ways nurses are being recognized and celebrated this week! - Attracting Gen Z with The Unwell Network - Churchill Downs Racetrack, home of the Kentucky Derby, has partnered with Gen Z focused media network, UNWELL to merge tradition with modern entertainment. Alex Cooper, creator, host and executive producer of the successful Call Her Daddy podcast, founded The Unwell Network and will bring a fresh perspective to the event ...

Kamala Harris

... From Voter Registration to Meme Queen – Is She Winning Over Gen Z?Have you been keeping up with the latest Kamala Harris news? It's been quite a whirlwind lately for our Vice President and potential Democratic nominee! - Opening Ceremony on the Seine - Let's talk about the opening ceremony - details have been kept under wraps but we know it's going to be unlike anything we've seen before! Instead of the traditional stadium setting, athletes will parade down the Seine River on boats. Can you ...

VIRAL NEWS: CONGRESS CHAOS

... to vacate," was backed by several hard-right lawmakers who were increasingly unhappy with his cooperation with Democrats to prevent a government shutdown. The future direction of the House remains uncertain, and the possibility of a government shutdown still looms, causing concern among our Gen Z Collective. Malaysia (17) shared, “The most recent news I've heard is about the potential government shutdown. I recently heard about it through watching YouTube. And it came on my homepage. I pay ...

THE ‘SNACK’IFICATION’ OF EATING HABITS

... Gen Zs tasty dining trends Recent findings from The Cassandra Report® show that over half of all Gen Zs say they like to experiment with- and try - new food. The eating patterns of young people have been shifting for years, with on-the-go lifestyles driving convenient snacks rather than three sit-down meals a day as the norm. Let’s chow down on the latest feasting trends of Gen Z diners. - SNACK, SNACK BOOM - Young people today are fueling a snacking revival. The Wall Street Journal reports ...

LET’S DIG IN

... This season’s global food trends As Cassandra has tracked through numerous reports, including our most recent Bringing Culture into Focus global culture report, being a “foodie” is a central component of the Gen Z identity. Cassandra is seeing these Gen Z behaviors continuing to play out past the pandemic, giving way to a renewed enthusiasm for culinary exploration. Younger consumers are prioritizing taste, nutrition, and overall improvement of mental health, whether it be by exploring new ...