802 results for '"gen z"'
Filter by:

Daily

CASSANDRA SESSIONS 2023

... ICYMI Last week, we hosted our annual Cassandra Sessions, “That’s so Aesthetic – the Gen Z Vibe and Its Reverberation in the Market," which examined how integral aesthetics are to Gen Zs identity and the implications of this for businesses and brands. Sessions is Cassandra’s IRL event that gives our clients the opportunity to see and learn from our latest research and insights. Attendees at this year’s event walked out with a much better idea of how to relate and connect to a new era of ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... A peek into the topics buzzing at CassandraToday is — in the words of internet icon Rebecca Black — Friday! And as usual, it’s time for our weekly recap of all things viral. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. This week we’re focusing on one specific theme for all of our stories, and that’s March Madness. Sports fan or not, it is undeniable how much of the online discussion this NCAA tournament ...

Spilling the Tea

... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. - HIIT the gym - First ...

SKIN YOUTH SECRETS

... Skincare aging down to reach Gen Z Simply put, skincare has never been more popular among young people. With a constant barrage of seemingly flawless images flooding the internet daily and the era dominated by filters and influencers advocating cosmetic procedures, it's no surprise that Gen Z now leads in skincare spending compared to previous generations. In contrast to earlier eras when skincare products targeting youth primarily revolved around combating acne; brands are now shifting ...

THE SEPTEMBER ISSUE — LUXURY EDITION

... narratives Gen Z construct around their relationship with luxury. We explore the drivers that prompt Gen Z to make indulgent purchases, their relationship with money, when and how they feel guilt, and the inherent absurdity of it all. And while luxury may not be the main character in every Gen Zs story, it does play an intriguing role. Read on as we offer a sneak peek of the report by spotlighting those helping to inspire their story. - HEAVEN BY MARC JACOBS - In a landscape where self-expression meets ...

CTRL + ALT + AI: A GEN Z'S GUIDE TO THE AI REVOLUTION

... the only reality they’ve known. So what, exactly, does Gen Z make of generative AI as it stands right now, and with 2 in 3 believing generative AI will still be relevant in 6 months - where do they see it going? In our latest Cassandra Conversation video report, CTRL + ALT + AI: A Gen Z's Guide to the AI Revolution, available exclusively to members, we hear directly from Gen Z and explore their unique perspective on all things AI. Read on as we offer a sneak peek of the report by spotlighting ...

The Joy of Discovery

... Cassandra’s latest report examining Gen Z, discovery, and InnovationAt the heart of Gen Z's current discovery journey lies the algorithm, the most powerful tool in their search for joy. People can now step into a perfectly curated bubble that will constantly serve tailored suggestions that align with their interests, values, and aspirations. This peak of convenience allowed for a younger generation that beyond aiming for “ease” reshaped the concept of innovation into a one that centered itself ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... to focus to make sense of the world.In this month's report, Cassandra opens the aperture on Global Gen Zs and focuses on what this post-global context means for culture, business, and society worldwide. Here, we share a sneak peek of the report by spotlighting three emerging Gen Z & Alpha powerhouses making their mark locally, glocally, and globally. - YULEUM, SOUTH KOREA HIP-HOP MUSICIAN - Seventy of South Korean Gen Zs say they can’t live without music, and K-Pop is one of the country’s most ...

VIRAL NEWS: SUPER BOWL LVIII MOVIE TRAILERS

... A peek into the topics buzzing at CassandraFriday is here! And with it our weekly recap of what’s going on the internet. This week, we will focus on the Grammys, the annual celebration of music. Do they hold any meaning for Gen Z? What happens when faves from different generations come together? Was it the year of women in music? And for our readers who are history buffs, you will note that it is particularly relevant to to be talking about Gen Z and music today, since February 9 marks the ...