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HAPPY (ANTI) VALENTINE'S DAY 2023

... a get-together with friends or even purchasing an “anti-Valentine’s Day” gift. So, in the spirit of anti-valentines day, we’re giving a shout-out to those brands who are putting their own spin on February 14th. - WHO GIVES A CRAP - For those of us who would prefer to ignore the holiday and avoid romantic cliches of pink and red, roses and candy hearts along with an ex or two, toilet paper company Who Gives a Crap, known for donating 50% of its profits to help build toilets and improve ...

THE ‘SNACK’IFICATION’ OF EATING HABITS

... friends enjoying wine and charcuterie boards. Thanks to the uptick of luxury picnic companies such as Pretty Picnics and Fancy Little Picnics, they are helping to provide a personalized outdoor culinary experience. — Rebecca, 23, MN (Cassandra Collective) - FOOD IS THE NEW LUXURY - Gen Z creators on TikTok are swapping out their luxury unboxing videos for smoothies and sandwiches — and followers are eating it up. According to Vogue, luxury food hauls are now in fashion. High-end food halls such as LAs ...

SOCIAL LADDER

... conversation. - BEREAL - BeReal’s App Store description says everything you need to know: "BeReal won't make you famous,” it states. “If you want to become an influencer you can stay on TikTok and Instagram." The anti-filter, anti-curation, and, yes, anti-influencer app just wants you to connect with your real friends in an authentic way. The app sends users a push notification once a day, at random times, and tasks them with capturing that exact moment using both their front- and back-facing cameras ...

SAVE THE DATE

... Wedding Season is Upon Us Discourse around marriage as a patriarchal institution along with young people reconsidering big life milestones continues to be on the rise. For instance, Melissa from our Collective concurs that marriage is no longer a goal. But that hasn’t stopped Hallmark Channel from reminding us every June, wedding season is officially upon us. And after three years of pandemic disruptions, (some) couples are tying the knot in front of family and friends in big ways. and the ...

A MINDFUL CHILD

... classroom. Last Summer ​she launched her book, “Mac Learns to Roar: A Mindfulness Book for Kids and Animals” about a young lion who learns a new skill. While learning, he goes through frustration, anger, and sadness. His friends, teacher, and family help him by introducing simple mindfulness exercises to calm his mind so he can feel brave in learning how to roar. The book was written for both educators and parents to help their kids to be present and face life’s challenges, disappointments, and ...

TEACHERS TAKE TIME OFF

... to a close, Cassandra believes teachers deserve some rest and relaxation. Brands are in alignment, acknowledging and honoring the work of teachers. Ahead are three brand initiatives aimed at helping teachers have a more enjoyable summer break. - NORWEGIAN CRUISE LINE - For the fourth year in a row, Norwegian is celebrating educators by giving free cruises to 20 teachers across the United States and Canada. Students, peers, friends, and family were able to nominate an inspiring educator (or ...

ELEVATED EXPERIENCES

... exceptionally good time, gather your friends and check out these unique new spots and truly elevated experiences that have hit our radar. - THE OFFICE OF MR MOTO - As a generation that treats themselves more regularly than any other cohort, for those Gen Zs looking to splurge on a truly decadent and unique experience, NYCs latest speakeasy joining the omakase scene requires guests to decode an email before visiting to get the entrance code and is filled with eclectic Japanese antiques. Be sure to go hungry ...

TEACHING RESPECT AND BOUNDARIES

... relationships and intimate partner violence by empowering young people through inclusive and equitable education, support, and resources. Offering 24/7 information to young people between the ages of 13 and 26 who have questions or concerns about their romantic relationships, Love is Respect also provides support to concerned friends and family members, teachers, counselors, and other service providers through free and confidential services via phone, text, and live chat.— Melissa, 23, FL (Cassandra ...

GOOD GETTERS

... . Hoping to impact her community on a larger level, she recently launched nonprofit Treefish. Her aim is to help teens find volunteer opportunities and to help them further encourage volunteering among friends and family. The app currently lists more than 150 organizations and has around 500 volunteers using the platform.— Cherie, 24, NY (Cassandra Collective) - MEANINGFUL TEENS - Sisters Isabella and Aria Capelli and friend Carolyn Considine joined forces in 2020 to launch Meaningful Teens, an ...