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VIRAL NEWS: CONGRESS HEARINGS, BOOK BANNINGS, AND DISNEY V. DESANTIS

... A peek into the topics buzzing at CassandraPolitics, politics, politics. In a not-at-all-planned turn of events, this week serves as a perfect tease for our next report on Global Gen Z, this time on the topic of Gen Z and Politics! Talk about serendipity —or the fact that the world is burning, so we have to talk about it, whatever you prefer. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant topics Gen Z can't stop talking about online. This week ...

ACCEPT & RESPECT

... Gen Zs Celebrating Diversity Month Here at Cassandra, we’ve seen that 47% of Gen Z are the most diverse generation compared to their older counterparts. Yet, 50% of Gen Alpha are gearing up to be a diverse majority generation for the first time. Religion is often a dimension for diversity that doesn’t get much attention in today's polarizing landscape - which makes sense as studies suggest that 34% of Gen Z are religiously unaffiliated. However, although today’s youth has had entirely different ...

FASH-IN

... Gen Zs ‘core’ looks for Summer As uncovered in Cassandra’s latest report That's So Aesthetic, 55% of Gen Z consider clothing the most important aspect of their aesthetic. It's no surprise then that young people are planning their summer wardrobes and considering which statement pieces or trends to include. From the latest must-have item in the Barbiecore aesthetic to the Mermaidcore look making a splash, fashion has evolved to a new level for this generation. Read below to learn what’s on the ...

VIRAL NEWS: VEGAN DUNKIN, KELCE BROTHERS, & TIKTOK BAN

... A peek into the topics buzzing at CassandraOur favorite day of the week has arrived and, like every other Friday, it brings our weekly recap of all things viral. Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant topics young people can’t stop talking about online. Today, we will explore a faux-vegan donut disaster, the evolution of media portraying masculinity, and the upcoming possible ban of one of the most popular Gen Z apps—all this and more in ...

CAREER CLUBS ON CAMPUS

... everything from the trajectory of aluminum prices to whether a recession is imminent. Even high-schoolers in San Francisco are getting in on the act as students take on roles such as analyst and portfolio manager, designed to mimic professional investment firms. - STUDENT CONSULTING CLUBS - As discussed in Cassandra’s The Great Re-Port on Work, Gen Z is not averse to having a side hustle, and it would appear that there’s one method that is providing a fast track to a well-paid job. Postgraduate students ...

GOOD GETTERS

... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...

VIRAL NEWS: #BEDPARTY, WGA STRIKE, & THE MET GALA

... A peek into the topics buzzing at CassandraThe first Friday of the month is here to remind us all that it's time to talk about the most relevant internet news in the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop discussing. In this edition, we'll tackle the viral TikTok trend for College Decision Day, the interesting conversation about the future of entertainment, and the highs and lows of this year's ...

LET’S GET OUR PROM ON

... reclaimed fashion thanks to local Prom Projects highlighting once again how Gen Z is just being, well, Zs. With the PROMise of our #FYPs set to blow up with tags of #promposal2023, #prom, and #GRWM videos leading up to the grand entrance on a special evening, let's look at how brands are playing in the Prom space with some other ‘prom projects’ that have caught our eye so far this year. - PROM YOUR WAY - Celebrating Prom Season with a new campaign tapping into the emotional aspect of celebrating prom ...

BACK-TO-SCHOOL AESTHETICS

... highlighting its storage solutions ahead of the return to school with an artfully done slice-of-life anime series premiering on TikTok and YouTube. Each of the 45-second long clips features a diverse cast of college students finding joy in simple moments with the help of organization tools from the boxed-furniture retail while encouraging consumers to “Find Your Slice of Life This Semester”. The choice of using anime as its genre, IKEA is making clear their desire to court Gen Z consumers. Gap, known for ...