HAPPY QUITTER’S DAY Jan 12, 2023 ... No quiet quitting hereTomorrow marks Quitter’s Day. Before you alert HR about an imminent influx of resignations, take a deep breath and understand that this movement has nothing to do with the Gen Z “quiet quitting” trend. Rather, Quitter’s Day, which falls annually on the second Friday in January, is the day people are most likely to abandon their New Year’s resolutions. Today we’re taking a look at how brands are encouraging their fans to stick to their grand ambitions for 2023. - CHIPOTLE ...
BLACK HISTORY MONTH BRAND REVIEW Feb 16, 2023 ... How big named brands are honoring Black History Month With 84% of Gen Z saying they want the companies they purchase from to demonstrate a commitment to DE&I, as marketing around events such as Black History Month are often seen as disingenuous, performative, and at worst - offensive. However, as uncovered in Cassandra's I-Identify report, the companies that genuinely earn the support and trust of Gen Zs do more than just change their brand colors, or replace a logo on their social pages during ...
Summer Sun Care May 23, 2024 ... Luxurious SPF, Eco-Friendly Options, and Skin BenefitsAs the sun graces us with its warmth, it’s time to embrace the season of beach trips, ice cream parties, and outdoor fun. But before we head out on any adventures, we can’t forget the importance of taking care of our skin in the summer. Today, let’s check out the latest in sun care: - Goth at the Met Gala - Gen Z influencer Emma Chamberlain made a striking appearance at the 2024 Met Gala, wearing a custom dark brown lace Jean Paul Gaultier ...
Banning TikTok? Apr 01, 2024 ... content creators. Cassandra recently spoke to several Gen Z TikTok creators to gauge their feelings about the current situation and potential ban. - Britt Works on her Resume - Brittany, whose channel boasts over 3 million followers and focuses primarily on unboxing colorful phone cases, tearfully confessed to Cassandra, "What am I supposed to do? Get a job?!?!" - Chad Heads Back to the Gym - Fitness guru Chad, has amassed over 1.5 million followers in the past 9 months with his gravity-defying ...
Shaping Futures Apr 25, 2024 ... growth, today’s teens are eyeing social media as their professional arena. Cassandra’s Bringing Culture Into Focus reports that 1 in 2 of India’s Gen Z would rather be a social media influencer than have a corporate job. Morning Consult confirms that 57% of GenZ note they’d be an influencer if given the opportunity - calling out money, flexibility and fun as some of the most appealing attributes of an influencer gig ...
CAREER CLUBS ON CAMPUS Aug 16, 2023 ... everything from the trajectory of aluminum prices to whether a recession is imminent. Even high-schoolers in San Francisco are getting in on the act as students take on roles such as analyst and portfolio manager, designed to mimic professional investment firms. - STUDENT CONSULTING CLUBS - As discussed in Cassandra’s The Great Re-Port on Work, Gen Z is not averse to having a side hustle, and it would appear that there’s one method that is providing a fast track to a well-paid job. Postgraduate students ...
Cosmic Collabs Apr 08, 2024 ... strategic move is a clear demonstration of how much fashion and sports collide and highlights the influence of athletes as effective voices for brands and culture, especially for Gen Z. Talk about star behavior! - FINAL FOUR’S TICKETS SPIKE - The anticipation for the Women’s Final Four and championship games has led to a dramatic surge in ticket prices, surpassing those of the men’s tournament with today’s semifinal reaching almost $2,000. Secondary market data reveals a significant increase in average ...
BACK-TO-SCHOOL AESTHETICS Aug 10, 2023 ... highlighting its storage solutions ahead of the return to school with an artfully done slice-of-life anime series premiering on TikTok and YouTube. Each of the 45-second long clips features a diverse cast of college students finding joy in simple moments with the help of organization tools from the boxed-furniture retail while encouraging consumers to “Find Your Slice of Life This Semester”. The choice of using anime as its genre, IKEA is making clear their desire to court Gen Z consumers. Gap, known for ...
VIRAL NEWS: LOFI GIRL LORE, ARIANA GRANDE, & HARRY POTTER TV SHOW Apr 14, 2023 ... A peek into the topics buzzing at CassandraFriday is here already, so it's time for us to dive into the most talked-about topics on the interwebs this week. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop talking about. This time, we solve a niche community mystery, listen to what a pop mega-star says about her own body, and examine the uproar around a certain magical story that rhymes with Larry Otter. So buckle up ...
