802 results for '"gen z"'
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FASH-IN

... Gen Zs ‘core’ looks for Summer As uncovered in Cassandra’s latest report That's So Aesthetic, 55% of Gen Z consider clothing the most important aspect of their aesthetic. It's no surprise then that young people are planning their summer wardrobes and considering which statement pieces or trends to include. From the latest must-have item in the Barbiecore aesthetic to the Mermaidcore look making a splash, fashion has evolved to a new level for this generation. Read below to learn what’s on the ...

GOOD GETTERS

... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...

It's National Grammar Day!

... notes and documents within your library based upon meaning. Unriddle provides a browser extension that can summarize articles on the Web, and currently supports 30+ languages - Grammarly - Now a Gen Z itself, Grammarly is the OG of AI writing tools, first developed in 2009. With users in academia and across business functions, Grammarly boasts over 30 million uses and 70,000 teams. Grammarly is a versatile writing tool that offers advanced grammar and spelling checks, ensuring written content is ...

VIRAL NEWS: #BEDPARTY, WGA STRIKE, & THE MET GALA

... A peek into the topics buzzing at CassandraThe first Friday of the month is here to remind us all that it's time to talk about the most relevant internet news in the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop discussing. In this edition, we'll tackle the viral TikTok trend for College Decision Day, the interesting conversation about the future of entertainment, and the highs and lows of this year's ...

LET’S GET OUR PROM ON

... reclaimed fashion thanks to local Prom Projects highlighting once again how Gen Z is just being, well, Zs. With the PROMise of our #FYPs set to blow up with tags of #promposal2023, #prom, and #GRWM videos leading up to the grand entrance on a special evening, let's look at how brands are playing in the Prom space with some other ‘prom projects’ that have caught our eye so far this year. - PROM YOUR WAY - Celebrating Prom Season with a new campaign tapping into the emotional aspect of celebrating prom ...

CAREER CLUBS ON CAMPUS

... everything from the trajectory of aluminum prices to whether a recession is imminent. Even high-schoolers in San Francisco are getting in on the act as students take on roles such as analyst and portfolio manager, designed to mimic professional investment firms. - STUDENT CONSULTING CLUBS - As discussed in Cassandra’s The Great Re-Port on Work, Gen Z is not averse to having a side hustle, and it would appear that there’s one method that is providing a fast track to a well-paid job. Postgraduate students ...

HAPPY QUITTER’S DAY

... No quiet quitting hereTomorrow marks Quitter’s Day. Before you alert HR about an imminent influx of resignations, take a deep breath and understand that this movement has nothing to do with the Gen Z “quiet quitting” trend. Rather, Quitter’s Day, which falls annually on the second Friday in January, is the day people are most likely to abandon their New Year’s resolutions. Today we’re taking a look at how brands are encouraging their fans to stick to their grand ambitions for 2023. - CHIPOTLE ...

BACK-TO-SCHOOL AESTHETICS

... highlighting its storage solutions ahead of the return to school with an artfully done slice-of-life anime series premiering on TikTok and YouTube. Each of the 45-second long clips features a diverse cast of college students finding joy in simple moments with the help of organization tools from the boxed-furniture retail while encouraging consumers to “Find Your Slice of Life This Semester”. The choice of using anime as its genre, IKEA is making clear their desire to court Gen Z consumers. Gap, known for ...

BLACK HISTORY MONTH BRAND REVIEW

... How big named brands are honoring Black History Month With 84% of Gen Z saying they want the companies they purchase from to demonstrate a commitment to DE&I, as marketing around events such as Black History Month are often seen as disingenuous, performative, and at worst - offensive. However, as uncovered in Cassandra's I-Identify report, the companies that genuinely earn the support and trust of Gen Zs do more than just change their brand colors, or replace a logo on their social pages during ...