802 results for '"gen z"'
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SANTA IN THE METAVERSE

... Holiday campaigns embrace web3 to connect with young consumersAs brands face an increasingly competitive (and decreasingly loyal) market, many are turning to web3 initiatives to set themselves apart. Though the metaverse is still in its early stages, Cassandra found earlier this year that nearly 7 in 10 Gen Zs are curious to learn more about the metaverse, and Gen Z, millennials, and Gen Xers are projected to dedicate four to five hours per day to the metaverse in the next five years. Ahead ...

ON YOUR MARK, GET SET, WALK!

... 657M views, walking is having a moment, so to speak. So today, we take a walk alongside three Gen Z groups walking the walk in aid of their physical, mental, and social goals. - THE WALKING CLUB - High school students in Forest Hills, Michigan recently launched The Walking Club, focusing on walking in nature and staying healthy while also connecting with classmates. Inspired by the “Hot Girl Walks” trend, and in what started as a joke to be able to add more leadership experience to their college ...

JUST PEEL AND STICK

... but because it’s super easy to use - patches are fast becoming a respected and popular addition to aid wellbeing, with users across TikTok lauding them for their benefits supporting sleep, concentration, and relaxation. Here we take a look at the latest brands entering the sticky space. - FLEUR MARCHÉ - Gen Z CBD brand Fleur Marché created the Swiss Army Knife of wellness patches (hemp and botanical) to support focus, relaxation, energy, sleep, and more in a targeted manner. Said to be "cheaper ...

NYFW A/W 2023 RECAP

... Gen Z designers making their mark in fashion New York Fashion Week is almost at a close with more than 70 brands showcasing their autumn/winter 2023 designs around the city. Along with other fashion enthusiasts, we’ve been keeping a collective eye on the front row to witness an array of young designers revealing their fresh perspectives, sustainable designs, and innovative techniques that have captured the fashion world's imagination and are laying the groundwork for tomorrow's fashion ...

GOOD HAIR DAY

... intensely warm colors that are more present due to economic instability. - GEMINI HAIR - As Cassandra has previously reported 6 in 10 of Gen Z agree that there’s no such thing as an unprofessional hairstyle, especially as for today’s youth, beauty is all about self-expression and having fun without needing to take it too seriously. It stands to reason, then, that the Gemini hair trend has salon-goers giddy. Instead of choosing just one hair color, or even an ombré effect of similar shades, gemini hair ...

ACTIONABLE ALLYSHIP

... Honoring Ally Week (and all 52 weeks of the year)Disturbingly, this year, 45 states have introduced 650 bills—double last year's—limiting LGBTQ+ rights, especially for young people. These bills obstruct gender-affirming care, restrict school involvement, and jeopardize their safety. During Ally Week, we honor the call to learn, speak up, and foster inclusivity, and look to recognize Gen Z organizations and individuals championing empathy and inclusiveness not only this week but year-round ...

BAT THOSE LASHES

... CRUNCHY CLOUDS OF CANDYIf you haven't jumped on the freeze-dried candy bandwagon yet, you're missing out on the latest and coolest treat capturing the taste buds of Generation Z and Generation Alpha. Move over traditional sweets – freeze-dried candy or fruit is here to redefine snacking. Gone are the days of chewy squares and sticky fingers. Freeze-drying blasts the moisture outta your fave treats, leaving behind light, airy, flavor-bombs that practically melt on your tongue with a satisfying ...

TAKE PRIDE!

... The pulse on how brands are getting involved for Pride ‘23 With Pride Month underway, marking a time to celebrate LGBTQ+ communities, promote queer joy and fight for their rights, politicians continue to bring about policies attacking LGBTQ+ rights across the country—specifically headline-grabbing anti-trans and anti-drag bills. While 52% of Gen Z expect brands to take a stance on issues impacting the LGBTQ+ community, brands are finding themselves at the center of a polarized culture war ...

VIRAL NEWS: CANON EVENTS, YOUNG PEOPLE SUING MONTANA, & SWIFTIES ANNOYING RESELLERS

... A peek into the topics buzzing at CassandraIt's the middle of the month and the end of the week! Time to talk about the most relevant internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop discussing. This week we'll explain the new TikTok Spider-trend, discuss how a group of young people is suing the Montana government over negligent climate crisis policies, and finally tackle the ongoing ...