COLLEGE COMMITMENT RITUALS Jun 07, 2023 ... out their decisions to applicants whipping college hopefuls- and their families- into quite a frenzy. This frenzy has sent our algorithms into overdrive, feeding endless loops of videos of high school seniors capturing the highs and lows of Decision Day. Ahead, we explore how this class of Gen Z is documenting this momentous occasion. - TIKTOK ADMISSIONS - Every Spring, viral college acceptance videos start making the rounds, and many teens are taking to the internet to share their anxiety - and ...
JUST PEEL AND STICK Feb 22, 2023 ... but because it’s super easy to use - patches are fast becoming a respected and popular addition to aid wellbeing, with users across TikTok lauding them for their benefits supporting sleep, concentration, and relaxation. Here we take a look at the latest brands entering the sticky space. - FLEUR MARCHÉ - Gen Z CBD brand Fleur Marché created the Swiss Army Knife of wellness patches (hemp and botanical) to support focus, relaxation, energy, sleep, and more in a targeted manner. Said to be "cheaper ...
NYFW A/W 2023 RECAP Feb 15, 2023 ... Gen Z designers making their mark in fashion New York Fashion Week is almost at a close with more than 70 brands showcasing their autumn/winter 2023 designs around the city. Along with other fashion enthusiasts, we’ve been keeping a collective eye on the front row to witness an array of young designers revealing their fresh perspectives, sustainable designs, and innovative techniques that have captured the fashion world's imagination and are laying the groundwork for tomorrow's fashion ...
GOOD HAIR DAY Mar 06, 2023 ... intensely warm colors that are more present due to economic instability. - GEMINI HAIR - As Cassandra has previously reported 6 in 10 of Gen Z agree that there’s no such thing as an unprofessional hairstyle, especially as for today’s youth, beauty is all about self-expression and having fun without needing to take it too seriously. It stands to reason, then, that the Gemini hair trend has salon-goers giddy. Instead of choosing just one hair color, or even an ombré effect of similar shades, gemini hair ...
ON YOUR MARK, GET SET, WALK! Apr 05, 2023 ... 657M views, walking is having a moment, so to speak. So today, we take a walk alongside three Gen Z groups walking the walk in aid of their physical, mental, and social goals. - THE WALKING CLUB - High school students in Forest Hills, Michigan recently launched The Walking Club, focusing on walking in nature and staying healthy while also connecting with classmates. Inspired by the “Hot Girl Walks” trend, and in what started as a joke to be able to add more leadership experience to their college ...
BLACK HISTORY MONTH 2023 Feb 07, 2023 ... explores the ways in which black artists strive to make their voices heard in the world of entertainment at large with a focus on examining the deep musical roots that led to the development of many enduring music genres. - KAHILL GREENE - Kahlil Greene is a self-professed "Gen Z Historian" who reveals the reality behind some of history's lesser-known or misunderstood moments, with a focus on exploring the contributions made by Black Americans. He's built a devout fanbase of more than 587K TikTok ...
TAKE PRIDE! Jun 12, 2023 ... The pulse on how brands are getting involved for Pride ‘23 With Pride Month underway, marking a time to celebrate LGBTQ+ communities, promote queer joy and fight for their rights, politicians continue to bring about policies attacking LGBTQ+ rights across the country—specifically headline-grabbing anti-trans and anti-drag bills. While 52% of Gen Z expect brands to take a stance on issues impacting the LGBTQ+ community, brands are finding themselves at the center of a polarized culture war ...
FROM TALK TO ACTION Dec 15, 2022 ... . Here, we’re sharing a sneak peek and spotlighting a few of the impactful brands included in this report. - CHILL PILL - Chill Pill is a new social mental health app built by, for, and alongside Gen Z womxn. It aims to provide a safe, welcoming space to vent and work on mental health together through anonymous, community-led audio support groups and chat rooms. By creating a culture where members can only share their own experiences, Chill Pill is creating a community that one of their members ...