IT’S QVC BUT FOR GEN Z Mar 16, 2023 ... Brands jumping on the live shopping formatAs uncovered within Cassandra’s Values and Value - Consumer Confidence report, 40% of Gen Z are purchasing more online as we head further in 2023. Live shopping, in particular, has seen a surge in popularity with predictions of it becoming a $35 billion industry in the U.S. by 2024. While adoption in the U.S. has yet to explode, marketers are recognizing how successful the format has been in other countries and noting its potential. In fact, with 41 ...
SOCIAL HAPPINESS PROJECTS Mar 27, 2023 ... art, illustrations, and extended captions, all while keeping it real and avoiding empty platitudes. Ahead, we look at three creators and their happiness projects that provide comforting online enclaves along with positivity and self-reflection. - ITSLENNNIE - Having amassed 4.3M followers across TikTok and Instagram, Lennnie is a super cute animated blob who, with his soft and relaxing voice, talks about topics such as mental health, positive self-talk, and overcoming obstacles, all in a ...
REALITY GETS A MAKEOVER Jun 14, 2023 ... today’s young attendees (who, as our research shows, only 35% of Gen Z plan to use the metaverse in the next three months, and 100% of which had no idea where MBW was hosted) think about the event? We turned to our Cassandra Collective to find out. - THERE’S A GENERAL LACK OF AWARENESS - In the run-up to MBW, lots of details were kept under wraps until the very last minute, which led to many, like Collective consultant Estrella (21), making assumptions as to what the week would entail “I would think ...
Rethinking Daylight Savings Mar 06, 2024 ... speak up for what she believes in make her an inspiration to millions. - Eileen Gu - This Chinese-American freestyle skiing sensation made history by becoming the first athlete to win three medals in freestyle skiing at a single Winter Olympics. She's an incredibly talented skier, but Eileen also made headlines for being one of the highest-paid female athletes in 2023 with over $20 million in only off the field earnings on deals with global brands. Her success shows the increasing opportunities for ...
Breaking the Rules Mar 05, 2024 ... . - Naomi Osaka - This tennis superstar is a force to be reckoned with, both on and off the court. Not only is she a two-time Grand Slam champion, but she's also a vocal advocate for mental health awareness and racial justice. Her powerful use of social media platforms and her courage to speak up for what she believes in make her an inspiration to millions. - Eileen Gu - This Chinese-American freestyle skiing sensation made history by becoming the first athlete to win three medals in freestyle skiing at ...
TRAVELING WITH PRIDE May 31, 2023 ... amongst all the discrimination and prejudice aimed at this community, they have, in part, found solace in travel to help unlock new parts of themselves. So, with Pride - and the festivals and events that attract millions of travelers every year— upon us, we celebrate our LGBTQ+ communities with our latest report, The 2023 Summer Travel Bulletin, unpacking 10 Things to know about young LGBTQ+ travelers, and here, we’re offering a sneak peek of the report with three compelling ways brands are helping ...
DIGITIZED SCENT May 08, 2023 ... The Latest In Aroma Molecule Experiences With the fragrance world advancing in the universal language of scent and attempting to cater to younger generations and how they’re consuming fragrance in a way that feeds into their identity and self expression, machine learning-driven fragrance is charting new ground - just as our other senses, like sight and sound, have been very quickly digitized. Ahead, we sniff out three brands creating these aromatic experiences for the next sweet smelling ...
Gen Zers & Dating Feb 28, 2024 ... Stories of Innovation and ImpactIn celebration of Black History Month, we are showcasing three Black-owned businesses doing innovative things in a variety of categories. ...
Climate Developments Feb 22, 2024 ... Youth Driving Change and InnovationAs the urgency of climate action grows, young people continue to inspire and drive transformation. Today, we are looking at three of the biggest areas that this generational cohort is advocating for change. - Pat McGrath - Pat McGrath, has been called the world’s most influential makeup artist, leaving a permanent mark on the beauty and fashion industry. Her creative vision has transformed both runways and editorial shoots across the globe and her iconic looks ...