The Role of Connection in Consumers' Lives Today Jul 23, 2024 ... Gen Zs say they feel lonely when they scroll social media. The number one reason for loneliness is not having close friends nearby. And the majority of Gen Zs (60%) say they have a great sense of community with people they know IRL (as opposed to online).With nearly 8 in 10 saying the quality of their life is ultimately impacted by the quality of their connections, it places a large burden on them to meet the right people and foster those relationships over time.The study also found that 69% of ...
CONSIDER ME INFLUENCED Oct 30, 2023 ... Cassandra’s latest report is hereIn recent years, 52% of global Gen Zs have become MORE interested in social media influencers, and today, it’s clear that the influencer scene is not just a passing trend. It has evolved into three key influencer types, and each plays a different role in the lives of young people.While one group has the ability to reach the masses with one post, thus helping with brand and product discovery, another group will have earned greater trust and can influence actual ...
TECHNO DRINKS Oct 23, 2023 ... AI Developed BeveragesAs businesses increasingly embrace AI integration across their operations, this formerly futuristic technology can now be a valuable asset in product development. AI not only expedites the product creation process and strategic planning but also heightens the likelihood of aligning offerings with the ever-changing preferences of today's discerning young consumers. Beverage brands are swiftly recognizing these advantages, and ahead, we delve into three brands at the ...
ANAMORPHIC ART Oct 16, 2023 ... Zs will likely use Generative AI to create art or images in the next three months, meaning we’re about to see a whole host of unexpected and imaginative ways young people will play in this space. Much like the recently opened MSG Sphere in Las Vegas, marketers and creators are already experimenting- ahead we take a look at a few recent campaigns that have caught our attention. - MERCEDES - STEP INTO THE SPOTLIGHT - Over in Hamburg, Germany, Mercedes-AMG employed an innovative approach to promote ...
VIRAL NEWS: OLIVIA RODRIGO’S FUND 4 GOOD, LADY GAGA MEETS FORTNITE, & WILLY WONKA FIASCO Mar 01, 2024 ... A peek into the topics buzzing at CassandraThe first Friday of the month is here! And with it, our weekly recap of all things viral. Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant topics young people can’t stop talking about online. Today, we will explore Olivia Rodrigo’s new initiative, Lady Gaga’s partnership with one of the biggest video games in the world and the infinitely mocked Willy Wonka fiasco—all this and more in this week’s edition of ...
VIRAL NEWS: CONGRESS CHAOS Oct 06, 2023 ... participate in activities that can make a difference at the local level."— Jordan, 23, TN (Cassandra Collective)— Victor, 15, IL (Cassandra Collective) - PARTISAN POLARIZATION - Americans have grown increasingly disheartened with the political gridlock and elected officials’ refusal to focus on finding solutions to truly important matters. In fact, the number of citizens saying they dislike both political parties is the highest it’s been in nearly three decades. These views and other negative sentiments ...
CTRL + ALT + AI: A GEN Z'S GUIDE TO THE AI REVOLUTION Oct 05, 2023 ... three AI innovations that have already caught their attention. - MINDGRASP.AI - Back in May, Cassandra reported on the rise of AI-assisted homework helpers, and it would seem that since then, another one has entered the market, causing quite a stir. Mindgrasp, employed by over 40 universities and K-12 institutions across the nation, serves as an AI learning assistant capable of crafting precise notes and answering questions from a diverse range of sources. These encompass documents, PDFs, YouTube ...
