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TASTY IN-GAME REWARDS

... The food brands getting in on gamingIn recent years, well-known food chains have partnered with video game developers to offer in-game rewards for their products or services. This collaboration not only enhances the gaming experience by adding an extra layer of excitement and motivation for players but also allows restaurants to reach the 40% of Gen Z and nearly 60% of Gen Alpha who refer to themselves as “gamers,” as uncovered in Cassandra’s landmark Gen Alpha report. These in-video game ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... to focus to make sense of the world.In this month's report, Cassandra opens the aperture on Global Gen Zs and focuses on what this post-global context means for culture, business, and society worldwide. Here, we share a sneak peek of the report by spotlighting three emerging Gen Z & Alpha powerhouses making their mark locally, glocally, and globally. - YULEUM, SOUTH KOREA HIP-HOP MUSICIAN - Seventy of South Korean Gen Zs say they can’t live without music, and K-Pop is one of the country’s most ...

WOOF FOR NATIONAL DOG DAY!

... Honoring our faithful friendsThis Sunday is National Dog Day with a mission to help the public recognize the number of dogs that need to be rescued and adopted each year. It also serves as a reminder to advocate for animal rights and responsible pet ownership while cherishing and caring for these beloved furry companions. Along with all the advocacy, dog culture is a howling business thanks to our poochie pals leaving an indelible paw print on the market. So, ahead, we look at a few of the top ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... A peek into the topics buzzing at CassandraToday is — in the words of internet icon Rebecca Black — Friday! And as usual, it’s time for our weekly recap of all things viral. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. This week we’re focusing on one specific theme for all of our stories, and that’s March Madness. Sports fan or not, it is undeniable how much of the online discussion this NCAA tournament ...

READY, SET, READ!

... Gen Alpa celebrates Children’s Book Day.With book bans and restrictions at schools and libraries on the rise at alarming rates across the country, authors from Judy Blume to Juno Dawson –and one federal judge in Texas– are speaking up and pushing back against these bans just in time for International Children’s Book Day (ICBD) (April 2nd). Yesterday’s worldwide celebration helps to promote literacy and remind families and Gen Alpha of the importance of developing a love of reading (along with ...

GENERATION INFINITE

... help them get up to speed on social media trends and role models. Once informed, the plan moves into conversation guides and actionable insights for parents to do together with their kids. With evidence that 72% of girls felt better after detoxing their feeds, Dove is creating actionable steps to combat the toxic beauty standards Gen Alpha is exposed to. - LEGO - In celebration of this year's pride month, LEGO has created a year-long campaign they’ve dubbed "A-Z of Awesome." Using play as a tool ...