Gen Z Zscape Mar 19, 2015 family gen z causes and issues hobbies ... Members of Gen Z are optimistic about the future. They take time to play and have fun as kids, but they are also pragmatic in valuing smarts and skills.Zs' Obsessions Please tell us three things that you are currently obsessed with. Games/Video games/ Online gaming/ Gaming apps/Gaming systems | Electronics (computer, laptop, etc) | Toys | Clothing/Hats/Shoes | Social media sites/Apps | Movies & television/TV networks | Food + beverages | Music/Musical instruments | Books and reading ...
Consumed Path Mar 27, 2014 ... -ALCOHOLIC BEVERAGESWhich of the following factors affect your decision on where to shop for non-alcoholic beverages? Low price | Good value | Great selection | Convenience | Carries items in other categories that I also need | Great customer service | Pleasant ambience/ enjoyable place to shop | Good layout | Carries unique items | Socially conscious/ environmentally friendly | Provides me with great ideas/ inspiration | Acknowledges my feedback and makes me feel like I am a valuable part of ...
Consumed Consumer (Continued) Mar 25, 2014 ... , starbucks, papa johns, mcdonalds, nike, pepsi, gap, barilla, coca colaLOYALTY Overall, the categories that inspire the most brand loyalty are travel, personal care, beverages, and technology, with a little over half declaring brand loyalty in these areas. Media and apparel have the least brand loyalty, due to the sheer number of brands in these categories. How likely are you to stick to your ‘tried-and-true’ brands in each of the following categories?Top 2 Box: “Very Likely” & “ Somewhat Likely” Travel ...
Consumed Consumer Mar 24, 2014 ... shopping for this category 151 When shopping for non-alcoholic beverages, which of the following statements apply? Deal Hunter - I'm always on the hunt for the best deal | Browser - I view shopping as a discovery experience and do it leisurely | Planner - I do my homework before shopping for this category 151 THOUGHTS ON CONSUMER TYPES I am a big planner—I definitely do my homework. I like to know what’s on the market, what the trends are, etc. This helps me narrow down to a good purchase. Sometimes ...
celebrating 420 Apr 18, 2024 ... alcohol alternatives go mainstreamIn a world where wellness and mindfulness continue to be priorities, younger consumers are leading a shift in social culture. Whether driven by a desire for healthier lifestyles or more meaningful social interactions, they are seeking out alternatives to traditional alcoholic beverages. From sipping on botanical-infused mocktails to exploring cannabis in drink form, what it means to ‘drink’ socially is being redefined. Let’s explore some brands and bars ...
THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION Jan 30, 2024 ... Cassandra’s latest report is availableIn 2021 we at Cassandra introduced our Gen Z segmentation, and now, 3 years later we decided to jump right back at it with some updates and more category-specific exploration. From Health & Wellness, to Social Media habits, passing through Finance and Food & Beverages, in this month's The Gen Z Roadmap report —available exclusively to Cassandra membership clients— we take it one stop at a time in the journey to discover the segments that are driving each ...
FOOD INSPIRED BEAUTY Nov 21, 2023 ... Food trends taking over #BeautyTokIn the last year, TikTok users and beauty enthusiasts have seen numerous trends revolving around crafting makeup styles influenced by food and beverages. And although heavily disguised as clever marketing campaigns and enviable aesthetics, if you're not familiar with trends like Carotenemia, cherry-cola lips, and, of course, Hailey Bieber's Strawberry Girl look, here's the scoop on the other tasty makeup treats trending on TikTok. - LATTE MAKEUP - If Hailey ...
TECHNO DRINKS Oct 23, 2023 ... AI Developed BeveragesAs businesses increasingly embrace AI integration across their operations, this formerly futuristic technology can now be a valuable asset in product development. AI not only expedites the product creation process and strategic planning but also heightens the likelihood of aligning offerings with the ever-changing preferences of today's discerning young consumers. Beverage brands are swiftly recognizing these advantages, and ahead, we delve into three brands at the ...
CASSANDRA SESSIONS 2023 Sep 28, 2023 ... . - HEARING FROM GEN Z - Lastly, and perhaps the highlight of the morning, was the opportunity for all in attendance to hear from a group of seven Gen Z Trendsetters in a live, moderated focus group. They talked about the brands that vibe with their aesthetic, the brands that don’t, and why. This Daily will be a must-read! Lastly, we would like to give a shout-out to Natalie’s Juice, one of our sponsors who provided beverages to all attendees! Missed Cassandra Sessions and interested in becoming a ...
AND… RELAX Aug 15, 2023 ... energy drinks, the market for relaxation beverages is projected to reach $1.3B by 2030. Newcomers, such as Rhythm Relax and Vena’s The Happy Place continue to lean into hemp and CBD trends with a focus on promoting relaxation, joy, and according to the brands, support for subclinical anxiety needs. — Audrey, 22, CA (Cassandra Collective) - CALMTAINMENT - In response to doom-scrolling on social media, the dominance of violent films and fast-paced binge-watching, a trend that embraces the alternative ...