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Summer Sun Care

... , casting spells, and supernatural themes. One fan declared that “Doomsday Blue” was “the most original performance we EVER had in the whole history of Eurovision...” - E.l.f. Cosmetics Accused of Goth Cultural Appropriation - E.l.f. and canned water company Liquid Death partnered to release a coffin-shaped makeup palette called “Corpse Paint”. The palette features a cream eyeshadow to be used all over the face and combined with black lipstick and eyeliner. The ad for the palette shows two teenagers ...

FOOD INSPIRED BEAUTY

... Food trends taking over #BeautyTokIn the last year, TikTok users and beauty enthusiasts have seen numerous trends revolving around crafting makeup styles influenced by food and beverages. And although heavily disguised as clever marketing campaigns and enviable aesthetics, if you're not familiar with trends like Carotenemia, cherry-cola lips, and, of course, Hailey Bieber's Strawberry Girl look, here's the scoop on the other tasty makeup treats trending on TikTok. - LATTE MAKEUP - If Hailey ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... videos - LIQUID DEATH X E.L.F. - Be delighted goths everywhere! Liquid Death and e.l.f. have joined forces to launch "Corpse Paint," a collection of e.l.f. products with a darker, punk vibe. Packaged in a little black coffin, this limited-edition makeup kit has captured the imagination of fans, selling out within minutes of its release. The collaboration, characterized by its aesthetic-driven marketing approach, has received immense support from consumers, showcasing the power of unique partnerships ...

Climate Developments

... Youth Driving Change and InnovationAs the urgency of climate action grows, young people continue to inspire and drive transformation. Today, we are looking at three of the biggest areas that this generational cohort is advocating for change. - Pat McGrath - Pat McGrath, has been called the world’s most influential makeup artist, leaving a permanent mark on the beauty and fashion industry. Her creative vision has transformed both runways and editorial shoots across the globe and her iconic looks ...

TRICK OR TREAT!

... addition to the fabulous pink ensembles, you'll discover costume inspiration from movies like M3GAN, Mario Bros, and The Little Mermaid, flaunting that mermaidcore aesthetic. And don't be startled if Tanya from The White Lotus, Daisy Jones, Wednesday Addams, or Carmy from The Bear make appearances, as TV show characters are certain to be popular crowd-pleasers at parties.— Janelle, 23, NV (Cassandra Collective)— Julia, 23, BR (Cassandra Collective) - SPOOKTACULAR MAKEUP - NYX Professional Makeup ...

ADAPTIVE COLLECTIONS

... best-selling backpacks now easy-grab zipper pulls and access ports that accommodate tubes and cables, and desk designs which have wheelchair-compatible dimensions with pull-out drawers for increased accessibility. - GUIDE BEAUTY - Depending on your vision, mobility, and dexterity, many in the disability community need help with things like makeup or personal care routines. Counting Selma Blair (who was diagnosed with Multiple Sclerosis in 2018) as its chief creative officer, Guide Beauty is one of ...

TAKE PRIDE!

... voices and provide consumers with an easy way to access LGBTQ+ content via QR codes. Additionally, for every pack sold, Skittles donates $1 to GLAAD, as featured in Cassandra’s most recent report: Traveling With Pride. - GAME OUT LOUD - NYX PROFESSIONAL MAKEUP - According to makeup brand NYX, nearly 90%of LGBTQ+ gamers have been harassed about their identities online, so to bring awareness to LGBTQ+ bullying in the online gaming world, NYX announced the launch of the ‘Game Out Loud’ pride campaign ...

ANAMORPHIC ART

... actions like raising hands or mimicking an airplane. - MAYBELLINE - LASH SENSATION - In July, Maybelline created a viral sensation in London with a TikTok video featuring a clever campaign involving stylish public transport. Numerous media sources covered the story, stating that the makeup brand adorned London Tube trains and buses with eyelashes and placed oversized mascara wands for added flair at key stops. People were amazed and commented on the creativity. However, in a twist of marketing ...