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Highlights from SXSW 2024

... shocked the sports world with a crazy wager. In 2022, he bet $5 million on the Bengals to win the Super Bowl again the LA Rams, which did not happen. - Women’s March Madness - Anticipation around the women’s March Madness tournament is at an all time high, in part due to the excitement surrounding Iowa’s Caitlin Clark. This season, Clark’s performance contributed to recording breaking attendance for NCAA women’s basketball. Social media has also contributed to promoting storylines of certain players ...

Celebrating National Student Athlete Day

... , athlete rights, and inclusivity. One such conversation took center stage when the Dartmouth basketball team made headlines with their groundbreaking vote to unionize, sparking broader discussions about the rights of collegiate athletes. The Dartmouth Union decision marked a pivotal moment in collegiate athletics, highlighting the power dynamics at play within the NCAA and the growing calls for athlete empowerment. This bold move by the Dartmouth players underscores the importance of giving student ...

Climate Developments

... Youth Driving Change and InnovationAs the urgency of climate action grows, young people continue to inspire and drive transformation. Today, we are looking at three of the biggest areas that this generational cohort is advocating for change. - Pat McGrath - Pat McGrath, has been called the world’s most influential makeup artist, leaving a permanent mark on the beauty and fashion industry. Her creative vision has transformed both runways and editorial shoots across the globe and her iconic looks ...

Ethical Fashion

... Celebrating Human Rights & Sustainable Style on Amnesty International DayToday is Amnesty International Day, a chance to reflect on the importance of human rights while also bringing awareness to abuses. Recently, fast fashion companies have come under fire for not only unsustainable practices but also mistreatment of factory workers. This Amnesty International Day, we are highlighting clothing brands that are advocating and supporting human rights through their practices: - Fragrant SPF - DSM ...

celebrating 420

... alcohol alternatives go mainstreamIn a world where wellness and mindfulness continue to be priorities, younger consumers are leading a shift in social culture. Whether driven by a desire for healthier lifestyles or more meaningful social interactions, they are seeking out alternatives to traditional alcoholic beverages. From sipping on botanical-infused mocktails to exploring cannabis in drink form, what it means to ‘drink’ socially is being redefined. Let’s explore some brands and bars ...

Are you Registered?

... mobilize and connect college students to progressive candidates running for local offices. They soon realized, however, that it was critical to make sure that young people could access polling sites and be registered to vote. The organization states, “we are the youngest youngest and largest intersectional generation building a new movement of youth voting rights warriors committed to defending and expanding the right to vote for young people.” - The Youth Civic Hub - Launched in April, the Youth Civic ...

Young and Invested

... A Global CelebrationBack in 2012, March 20th was deemed International Day of Happiness. It is not just about throwing confetti and smiling for a day—it's actually recognized by the UN. It's about highlighting how important happiness and well-being are for everyone, no matter where they are in the world. It all started with Bhutan, a country way ahead of its time. Since the 1970s, they've been all about measuring success by how happy their citizens are, not just by how much money they make but ...

THE ERAS OF SHARED FANDOM

... , available exclusively to Cassandra membership clients, we dive into how fandoms have become a true family affair as 8 in 10 Millennial parents participate in fandoms with their child(ren) to fulfill needs for escapism, as well as to put them on a path to “cool parent” status. Here we share a few examples from our comprehensive report.— Adrineh, 16, CA (Cassandra Collective) - FANDOMS PASSED DOWN - BEATLEMANIA - A significant Beatles event recently unfolded with the release of "Now and Then," the last ...

the "girlfriend effect"

... Women's Hair Removal Gets a Modern MakeoverNot only are there more options than ever before for hair removal (Waxing! Threading! Depilatory creams! At-home lasering!), but there’s significantly more choice around whether or not you choose to do it in the first place. For those who favor hair removal, there’s never been a better time to do it, thanks to a recent rise of female-focused design, easier-to-use products, and better post-shave options that have paved the path for the process to become ...

DESIGNER DISPENSARIES

... Inviting spaces for the canna-curiousIn Cassandra’s report on Cannabis "Seeing Green" we saw how Gen Zs attitudes around cannabis consumption were contributing to its mainstreaming. One factor undoubtedly driving this is the innovative approach of designer cannabis dispensaries, reshaping our perceptions and encounters within the cannabis realm. These establishments intertwine art, innovation, and an intimate knowledge of cannabis culture to craft an atmosphere that goes beyond mere ...