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... Eurovision - Bambie Thug, an Irish singer who competed at this year’s Eurovision is a self-described “goth gremlin goblin witch”. Bambie initially trained as a ballerina before making the switch to a career in music. They parted ways with a talent agency that tried to turn them towards “bubblegum pop”. Before becoming the Irish delegate at Eurovision 2024, Bambie Thug had been releasing music for three years and gathered a following. Their song, “Doomsday Blue”, includes lyrics that reference witchcraft ...

Plastic Paradox: Earth Day 2024

... Earth day 2024's battle of planet vs. plasticsEarth Day’s 2024 theme is Planet vs. Plastics and earthday.org is calling for a 60% reduction in production of all plastics by 2040. According to the Big Village Pulse, 76% of all consumers surveyed are very concerned about the use of single-use plastics on the environment. And 81% of Gen Z is concerned about the amount of plastic that their household uses each day. - big kids don’t cry (over tax prep) - Doing your taxes can be stressful - and Gen Z ...

the "girlfriend effect"

... Women's Hair Removal Gets a Modern MakeoverNot only are there more options than ever before for hair removal (Waxing! Threading! Depilatory creams! At-home lasering!), but there’s significantly more choice around whether or not you choose to do it in the first place. For those who favor hair removal, there’s never been a better time to do it, thanks to a recent rise of female-focused design, easier-to-use products, and better post-shave options that have paved the path for the process to become ...

THE ERAS OF SHARED FANDOM

... , available exclusively to Cassandra membership clients, we dive into how fandoms have become a true family affair as 8 in 10 Millennial parents participate in fandoms with their child(ren) to fulfill needs for escapism, as well as to put them on a path to “cool parent” status. Here we share a few examples from our comprehensive report.— Adrineh, 16, CA (Cassandra Collective) - FANDOMS PASSED DOWN - BEATLEMANIA - A significant Beatles event recently unfolded with the release of "Now and Then," the last ...

VIRAL NEWS: strict parents, slumber parties & pranks

... A peek into the topics buzzing at CassandraYes, it is Friday - happy almost weekend to our readers. And, it is time for our weekly recap of viral news. While much of the viral news this past week has been discussions about the campus protests, a few other stories - of clearly lighter fare - have gotten Gen Zs talking as well. - Time to re-up the contract - On Tuesday, the Federal Trade Commission (FTC) voted 3-2 to ban non-compete agreements, which prohibited millions of workers from seeking ...

VIRAL NEWS: RECORD-BREAKING GIRL POWER

... A peek into the topics buzzing at CassandraIt’s Friday and that means we’re back with our weekly recap of all things viral, capturing the pulse of trending news that has Gen Z buzzing. This week, we’re highlighting record-breaking girl power in live entertainment - Taylor Swift is Time’s Person of the Year, “Renaissance: A Film by Beyoncé” takes the box office by storm, and Cher becomes the first female artist to have a No. 1 Billboard hit for seven straight decades. Let's dive in! - TAYLOR ...

DESIGNER DISPENSARIES

... Inviting spaces for the canna-curiousIn Cassandra’s report on Cannabis "Seeing Green" we saw how Gen Zs attitudes around cannabis consumption were contributing to its mainstreaming. One factor undoubtedly driving this is the innovative approach of designer cannabis dispensaries, reshaping our perceptions and encounters within the cannabis realm. These establishments intertwine art, innovation, and an intimate knowledge of cannabis culture to craft an atmosphere that goes beyond mere ...

Black-Inspired Beauty and Style

... TikTok's Role in Inspiring Acts of KindnessPassing the vibe check is all about spreading positivity and good vibes, which can be achieved through small acts of kindness. Traditionally, this involved holding doors open and donating blood, but thanks to platforms like TikTok, new viral methods have emerged to brighten someone's day. Buying flowers, giving compliments to a stranger, or paying for the person behind you in line. TikTok has become a stage for these heartwarming moments, showcasing ...

THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... events. Most recently, Queen Cosmetics reported increased ROA to 11x for the first two weeks of their campaign that steadied out at 7.4x (well above their 2.5x target). They’ve also experienced an 84% decrease in average CPA compared to non-Shop campaigns. Queen Cosmetics’ video views have climbed to over 1 million, bringing new followers and customers. - BILT RENTERS REWARDS - Bilt Rewards has been taking over different platforms letting everyone know that even though rent is high as ever, Gen Z’s ...