THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION Jan 30, 2024 ... events. Most recently, Queen Cosmetics reported increased ROA to 11x for the first two weeks of their campaign that steadied out at 7.4x (well above their 2.5x target). They’ve also experienced an 84% decrease in average CPA compared to non-Shop campaigns. Queen Cosmetics’ video views have climbed to over 1 million, bringing new followers and customers. - BILT RENTERS REWARDS - Bilt Rewards has been taking over different platforms letting everyone know that even though rent is high as ever, Gen Z’s ...
More than Cookie Sales Mar 12, 2024 ... Young Entrepreneurs and Brand AmbassadorsDid you know March 12th is National Girl Scout Day? Girl Scouting in the US was started by Juliette Gordon Low on this day in 1912, in Savannah, Georgia, with 18 young girls in her troop. For these girls, Juliette Gordon Low organized enrichment programs, service projects, and outdoor activities and adventures. Since the time of the first meeting, Girl Scouts has grown to over 3.7 million members and they have done more than sell cookies. With countless ...
BEYOND THE SPREAD Feb 05, 2024 ... OFFERING A CREATIVE TAPESTRY OF CELEBRATIONS FOR BLACK HISTORY MONTHTime to celebrate the incredible achievements and contributions of Black individuals throughout history, and yes, that includes the present day too. This year the Association for the Study of African American Life and History (ASALH) deemed the Black History theme to be African Americans and the Arts. We want vibes, we want impact, we want to see brands and individuals walking the walk, not just posting performative black ...
THE ERAS OF SHARED FANDOM Nov 30, 2023 ... , available exclusively to Cassandra membership clients, we dive into how fandoms have become a true family affair as 8 in 10 Millennial parents participate in fandoms with their child(ren) to fulfill needs for escapism, as well as to put them on a path to “cool parent” status. Here we share a few examples from our comprehensive report.— Adrineh, 16, CA (Cassandra Collective) - FANDOMS PASSED DOWN - BEATLEMANIA - A significant Beatles event recently unfolded with the release of "Now and Then," the last ...
VIRAL NEWS: SUPER BOWL LVIII MOVIE TRAILERS Feb 16, 2024 ... A peek into the topics buzzing at CassandraFriday is here! And with it our weekly recap of what’s going on the internet. This week, we will focus on the Grammys, the annual celebration of music. Do they hold any meaning for Gen Z? What happens when faves from different generations come together? Was it the year of women in music? And for our readers who are history buffs, you will note that it is particularly relevant to to be talking about Gen Z and music today, since February 9 marks the ...
VIRAL NEWS: RECORD-BREAKING GIRL POWER Dec 08, 2023 ... A peek into the topics buzzing at CassandraIt’s Friday and that means we’re back with our weekly recap of all things viral, capturing the pulse of trending news that has Gen Z buzzing. This week, we’re highlighting record-breaking girl power in live entertainment - Taylor Swift is Time’s Person of the Year, “Renaissance: A Film by Beyoncé” takes the box office by storm, and Cher becomes the first female artist to have a No. 1 Billboard hit for seven straight decades. Let's dive in! - TAYLOR ...
DESIGNER DISPENSARIES Nov 27, 2023 ... Inviting spaces for the canna-curiousIn Cassandra’s report on Cannabis "Seeing Green" we saw how Gen Zs attitudes around cannabis consumption were contributing to its mainstreaming. One factor undoubtedly driving this is the innovative approach of designer cannabis dispensaries, reshaping our perceptions and encounters within the cannabis realm. These establishments intertwine art, innovation, and an intimate knowledge of cannabis culture to craft an atmosphere that goes beyond mere ...
FREEZE-DRIED FRENZY Jan 25, 2024 ... capitalizing on the desire to improve sleep quality through gamificationFrom gamifying sleep to providing in-depth sleep analysis, brands are capitalizing on the desire to improve sleep quality. Getting a good night’s sleep is crucial for our overall well-being, and sleep tracking apps and wearables have been around for a while to help us achieve that. Some simply reward more sleep by participating in a game while others provide detailed sleep scores. Here are a few ways to participate in the ...
NEW YEAR, Refocus on Work Jan 02, 2024 ... some examples: - PinFlex – Pinterest - PinFlex is Pinterest’s flexible work program that allows employees to choose their own location. Whether they want to work from home, a co-working space, or a different country, PinFlex gives them the freedom and support to do so. Employees can even spend up to three months in a 12-month period working abroad. Of course, Pinterest also values face-to-face collaboration and socializing, so it encourages employees to come to the office for important meetings ...
THE BILLION-DOLLAR MENOPAUSE ECONOMY Dec 07, 2023 ... raising awareness and amplifying the voices of this life stage. - WISER THAN ME WITH JULIA LOUIS-DREYFUS - For those seeking a weekly infusion of female insights, Julia Louis-Dreyfus, best known for her iconic roles in Seinfeld and Veep, unveiled a lifestyle podcast named "Wiser Than Me." At the age of 62, the actress introduced the podcast to offer audiences a chance to glean wisdom from "seasoned and wiser women" through candid and open discussions. With each episode, Louis-Dreyfus brings on a ...
