Super Bowl LVIII is around the corner and as we all know, it’s more than just a football game; it's a cultural phenomenon. With the rise of legalized sports betting in the US, the Super Bowl - and more generally all sports - have become a betting bonanza. According to the American Gaming Association, commercial sports betting revenue reached over $9 billion through November 2023. Currently there are 38 US states where sports betting is legal and larger sports betting companies intend to shift resources from pushing through state-level legalization to innovation. The Super Bowl will keep the momentum going with new betting and brand partnerships and interactive marketing efforts.


As we’ve established, the sports betting industry is booming, and the Super Bowl, as usual, is expected to be the biggest event of the year. No one is more aware of the interest in sports betting more than industry experts, who are forecasting a trajectory for change in the future. Experts like Caesars Entertainment’s head of sport Ken Fuchs thinks innovation will take over as state launches slow down and take up less attention. Betr’s cofounder, Joey Levy, doesn’t disagree as he notes that rising competition will drive innovation. Jason Robins, CEO of DraftKings, thinks that innovation will come with generative AI tools and increase customer service and support responsible gaming.


This year, there's a new way to bet on the Super Bowl that's sure to settle your stomach: Tums Prop Bites. This partnership between Tums and DraftKings allows fans to bet on things like how many pizzas will be delivered during the game or how many chicken wings will be consumed. The free contest is open until February 11 and boasts a $10,000 total prize pool. It's a fun and lighthearted way to get in on the action, even if you don't know much about football. And who knows, you might just walk away a winner!


FanDuel's innovative Super Bowl LVIII ad strategy continues to captivate audiences, embodying the perpetual allure of sports—the pursuit of an unknown outcome. FanDuel has resurrected the excitement of last year's campaign, featuring former Pro Bowl tight end Rob Gronkowski attempting to kick a field goal. Fans can predict whether he makes or misses the kick. The ad not only showcases FanDuel's primary product but also transforms a one-time event into an ongoing Super Bowl tradition, adding stakes and drama reminiscent of the legendary Bud Bowl. Stay tuned to see if Gronk makes that kick!

No matter how you choose to bet, the most important thing is to have fun and be responsible. Remember, gambling should always be seen as entertainment, not a way to make money