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Climate Developments

... Youth Driving Change and InnovationAs the urgency of climate action grows, young people continue to inspire and drive transformation. Today, we are looking at three of the biggest areas that this generational cohort is advocating for change. - Pat McGrath - Pat McGrath, has been called the world’s most influential makeup artist, leaving a permanent mark on the beauty and fashion industry. Her creative vision has transformed both runways and editorial shoots across the globe and her iconic looks ...

Black-Inspired Beauty and Style

... TikTok's Role in Inspiring Acts of KindnessPassing the vibe check is all about spreading positivity and good vibes, which can be achieved through small acts of kindness. Traditionally, this involved holding doors open and donating blood, but thanks to platforms like TikTok, new viral methods have emerged to brighten someone's day. Buying flowers, giving compliments to a stranger, or paying for the person behind you in line. TikTok has become a stage for these heartwarming moments, showcasing ...

the "girlfriend effect"

... Women's Hair Removal Gets a Modern MakeoverNot only are there more options than ever before for hair removal (Waxing! Threading! Depilatory creams! At-home lasering!), but there’s significantly more choice around whether or not you choose to do it in the first place. For those who favor hair removal, there’s never been a better time to do it, thanks to a recent rise of female-focused design, easier-to-use products, and better post-shave options that have paved the path for the process to become ...

THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... events. Most recently, Queen Cosmetics reported increased ROA to 11x for the first two weeks of their campaign that steadied out at 7.4x (well above their 2.5x target). They’ve also experienced an 84% decrease in average CPA compared to non-Shop campaigns. Queen Cosmetics’ video views have climbed to over 1 million, bringing new followers and customers. - BILT RENTERS REWARDS - Bilt Rewards has been taking over different platforms letting everyone know that even though rent is high as ever, Gen Z’s ...

More than Cookie Sales

... Young Entrepreneurs and Brand AmbassadorsDid you know March 12th is National Girl Scout Day? Girl Scouting in the US was started by Juliette Gordon Low on this day in 1912, in Savannah, Georgia, with 18 young girls in her troop. For these girls, Juliette Gordon Low organized enrichment programs, service projects, and outdoor activities and adventures. Since the time of the first meeting, Girl Scouts has grown to over 3.7 million members and they have done more than sell cookies. With countless ...

BEYOND THE SPREAD

... OFFERING A CREATIVE TAPESTRY OF CELEBRATIONS FOR BLACK HISTORY MONTHTime to celebrate the incredible achievements and contributions of Black individuals throughout history, and yes, that includes the present day too. This year the Association for the Study of African American Life and History (ASALH) deemed the Black History theme to be African Americans and the Arts. We want vibes, we want impact, we want to see brands and individuals walking the walk, not just posting performative black ...